Creating powerful brands in consumer, service and industrial markets:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
Oxford [u.a.]
Elsevier Butterworth-Heinemann
2005
|
| Ausgabe: | 3. ed., repr. |
| Schlagwörter: | |
| Umfang: | XVII, 467 S. Ill., graph. Darst. |
| ISBN: | 0750659807 |
Internformat
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| 300 | |a XVII, 467 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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| author | De Chernatony, Leslie McDonald, Malcolm 1938- |
| author_GND | (DE-588)129121797 (DE-588)118107585 |
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| bvnumber | BV021498434 |
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| ctrlnum | (OCoLC)635765014 (DE-599)BVBBV021498434 |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV021498434 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:34:57Z |
| institution | BVB |
| isbn | 0750659807 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014715187 |
| oclc_num | 635765014 |
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| owner_facet | DE-1049 DE-19 DE-BY-UBM |
| physical | XVII, 467 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald 3. ed., repr. Oxford [u.a.] Elsevier Butterworth-Heinemann 2005 XVII, 467 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | De Chernatony, Leslie McDonald, Malcolm 1938- Creating powerful brands in consumer, service and industrial markets Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 |
| title | Creating powerful brands in consumer, service and industrial markets |
| title_auth | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search | Creating powerful brands in consumer, service and industrial markets |
| title_full | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_fullStr | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_full_unstemmed | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_short | Creating powerful brands in consumer, service and industrial markets |
| title_sort | creating powerful brands in consumer service and industrial markets |
| topic | Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenartikel Markenpolitik |
| work_keys_str_mv | AT dechernatonyleslie creatingpowerfulbrandsinconsumerserviceandindustrialmarkets AT mcdonaldmalcolm creatingpowerfulbrandsinconsumerserviceandindustrialmarkets |