Bringing new technology to market:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2003
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014676986&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XV, 367 S. graph. Darst. |
| ISBN: | 0130933732 |
Internformat
MARC
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| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2003 | |
| 300 | |a XV, 367 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1819368442194558976 |
|---|---|
| adam_text | PART I: THE FOUNDATIONS OF TECHNOLOGY
COMMERCIALIZATION 1
Chapter 1 Innovation and Commercialization 1
Chapter 2 Recognizing and Screening Technology Opportunities 27
Chapter 3 Developing and Testing a Technology Business Concept 50
Chapter 4 High Technology Product Development Strategies 84
PART II: INTELLECTUAL PROPERTY 109
Chapter 5 The Concept of Intellectual Property 109
Chapter 6 Licensing Intellectual Property 131
Chapter 7 Intellectual Property Strategy 144
PART III: FINANCIAL STRATEGY FOR TECHNOLOGY
START UPS 168
Chapter 8 Building and Valuing the Business Model 168
Chapter 9 Funding the Technology Start Up 189
Chapter 10 Funding Growth 209
PART IV: THE TRANSITION FROM R8D TO
OPERATIONS 235
Chapter 11 Moving from R D to Operations 235
Chapter 12 Marketing High Technology 256
Chapter 13 Growing the High Tech Venture 286
Chapter 14 Entrepreneurial Venturing Inside a Corporation 311
Chapter 15 Developing a Business Plan for Sustained Innovation 335
VII
PREFACE XIII
PART I: THE FOUNDATIONS OF TECHNOLOGY
COMMERCIALIZATION 1
CHAPTER 1 Innovation and Commercialization 1
Technological Change and Basic Economic Principles 2
The Foundations of Technological Innovation 7
Overview of the Innovation and Commercialization Process 16
Organization of the Text 20
Case Study: Innovation in the Palm of His Hand 23
CHAPTER 2 Recognizing and Screening Technology Opportunities 27
Creativity: The Spark That Ignites Innovation 28
Opportunity Recognition 34
Sources of Opportunity 35
Screening Technology Opportunities 37
Case Study: The Art of Invention: Yoshiro Nakamatsu and Claude
Elwood Shannon 46
CHAPTER 3 Developing and Testing a Technology Business Concept 50
Developing a Business Concept 51
Conducting a Feasibility Analysis 54
Analyzing the Industry 55
Analyzing Technical Feasibility 62
Market Analysis 64
Analyzing Distribution Channel Alternatives 67
Analyzing the Founding Team 70
Constructing a Feasible Business Model 71
Feasibility Analysis Outline 73
Case Study: Zondigo: Chaos in the Wireless World 77
CHAPTER 4 High Technology Product Development
Strategies 84
The New Product Development Process 87
Metrics for Product Development Success 97
IX
X Contents Outsourcing Technology Innovation 100
Case Study: IDEO: Where Innovation Is the Culture 105
PART II: INTELLECTUAL PROPERTY 109
CHAPTER 5 The Concept of Intellectual Property 109
The Theory Behind Intellectual Property Protections 110
Trade Secrets 112
Copyrights 114
Trademarks 116
Patents 118
Case Study: Gordon Gould: The Father of Laser
Technology 128
CHAPTER 6 Licensing Intellectual Property 131
The Licensor s View of the Licensing Process 132
The Licensee s View of the Licensing Process 136
The License Agreement 137
Licensing Strategy 139
Case Study: P G: Finding Value in the Licensing Network 142
CHAPTER 7 Intellectual Property Strategy 144
Developing a Patent Strategy 146
Developing a Trademark Strategy 152
Issues in Intellectual Property Strategy 155
Case Study: Robotic Surgery to the Rescue 165
PART III: FINANCIAL STRATEGY FOR TECHNOLOGY
START UPS 168
CHAPTER 8 Building and Valuing the Business Model 168
Radical Innovation Business Models 169
Constructing the Most Effective Business Model 172
The Drivers of Value 173
Financial Models for Assessing Value 180
Case Study: Pixstream Inc.: The Value of Intangible
Assets 186
CHAPTER 9 Funding the Technology Start Up 189
Start Up Risks and Stages of Financing 190
Seed Capital 192
Early Stage Capital 195
Contents XI
Government Funding Sources 202
The Costs of Raising Capital 203
Case Study: Prepare for the Money Hunt 206
CHAPTER 10 Funding Growth 209
Debt vs. Equity 210
Financing Strategy for Growth 211
Venture Capital Funding 213
The Private Offering 221
The Initial Public Offering 223
Presenting the Company to Investors 228
Case Study: From Riches to Rags and Back?: When Going Public
May Not Be the Right Path 231
PART IV: THE TRANSITION FROM R8D
TO OPERATIONS 235
CHAPTER 11 Moving from R D to Operations 235
Challenges in Transitioning from Project to
Operations 236
Organizational Models 239
Legal Forms of Organization 242
Case Study: Quantum Dots 253
CHAPTER 12 Marketing High Technology 256
The Characteristics of Technology Intensive Markets 257
Key Decisions for Technology Intensive Markets 259
Understanding Customer Needs 266
Collecting Market Intelligence 270
Pricing High Technology Products 271
Developing a Marketing Plan 275
Promoting High Technology Products 276
Case Study: Will GPS Ever Cross the Chasm? 282
CHAPTER 13 Growing the High Tech Venture 286
The Nature of Growth 288
Conventional Growth Strategies 292
Growth Through R D 294
Growth Through Co operation and Acquisition 297
Strategies for Setting Technology Standards 304
XII Contents Case Study: Rapid Growth with BlackBerry? 308
CHAPTER 14 Entrepreneurial Venturing Inside a
Corporation 311
The Nature of Corporate Venturing 313
The Role of Change in Facilitating Corporate
Venturing 314
The Paths to Corporate Venturing 319
Success as a Corporate Entrepreneur 324
Case Study: New Pig Corporation: A Study in Corporate
Innovation 331
CHAPTER 15 Developing a Business Plan for Sustained
Innovation 335
The Audience for the Business Plan 336
The Components of the Business Plan 337
Time Is of the Essence 348
Case Study: An Illuminating Business Plan 352
INDEX 355
|
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| indexdate | 2024-12-20T12:34:08Z |
| institution | BVB |
| isbn | 0130933732 |
| language | English |
| lccn | 2002017056 |
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| physical | XV, 367 S. graph. Darst. |
| publishDate | 2003 |
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| publisher | Prentice Hall |
| record_format | marc |
| spellingShingle | Allen, Kathleen R. Bringing new technology to market High technology Marketing High technology industries Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd Produktinnovation (DE-588)4047346-6 gnd Spitzentechnologie (DE-588)4124236-1 gnd Neue Technologie (DE-588)4194462-8 gnd |
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| title | Bringing new technology to market |
| title_auth | Bringing new technology to market |
| title_exact_search | Bringing new technology to market |
| title_full | Bringing new technology to market Kathleen R. Allen |
| title_fullStr | Bringing new technology to market Kathleen R. Allen |
| title_full_unstemmed | Bringing new technology to market Kathleen R. Allen |
| title_short | Bringing new technology to market |
| title_sort | bringing new technology to market |
| topic | High technology Marketing High technology industries Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd Produktinnovation (DE-588)4047346-6 gnd Spitzentechnologie (DE-588)4124236-1 gnd Neue Technologie (DE-588)4194462-8 gnd |
| topic_facet | High technology Marketing High technology industries Marketing Technische Innovation Produktinnovation Spitzentechnologie Neue Technologie |
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