APA-Zitierstil (7. Ausg.)

Tapp, A. (2005). Principles of direct and database marketing (3. ed.). Financial Times/Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Tapp, Alan. Principles of Direct and Database Marketing. 3. ed. Harlow, England: Financial Times/Prentice Hall, 2005.

MLA-Zitierstil (9. Ausg.)

Tapp, Alan. Principles of Direct and Database Marketing. 3. ed. Financial Times/Prentice Hall, 2005.