Principles of direct and database marketing:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England
Financial Times/Prentice Hall
2005
|
| Ausgabe: | 3. ed. |
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/toc/fy052/2004051223.html |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | xiv, 489 p. ill. 25 cm |
| ISBN: | 0273683551 |
Internformat
MARC
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| 100 | 1 | |a Tapp, Alan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of direct and database marketing |c Alan Tapp |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Harlow, England |b Financial Times/Prentice Hall |c 2005 | |
| 300 | |a xiv, 489 p. |b ill. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Bases de données - Marketing | |
| 650 | 4 | |a Marketing direct | |
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Database marketing | |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
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| 689 | 1 | |5 DE-604 | |
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Datensatz im Suchindex
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|---|---|
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| author_facet | Tapp, Alan |
| author_role | aut |
| author_sort | Tapp, Alan |
| author_variant | a t at |
| building | Verbundindex |
| bvnumber | BV020846820 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 QP 650 |
| ctrlnum | (OCoLC)56214531 (DE-599)BVBBV020846820 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV020846820 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:24:22Z |
| institution | BVB |
| isbn | 0273683551 |
| language | English |
| lccn | 2004051223 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014168585 |
| oclc_num | 56214531 |
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| owner | DE-573 |
| owner_facet | DE-573 |
| physical | xiv, 489 p. ill. 25 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Financial Times/Prentice Hall |
| record_format | marc |
| spelling | Tapp, Alan Verfasser aut Principles of direct and database marketing Alan Tapp 3. ed. Harlow, England Financial Times/Prentice Hall 2005 xiv, 489 p. ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 DE-604 http://www.loc.gov/catdir/toc/fy052/2004051223.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tapp, Alan Principles of direct and database marketing Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4263308-4 |
| title | Principles of direct and database marketing |
| title_auth | Principles of direct and database marketing |
| title_exact_search | Principles of direct and database marketing |
| title_full | Principles of direct and database marketing Alan Tapp |
| title_fullStr | Principles of direct and database marketing Alan Tapp |
| title_full_unstemmed | Principles of direct and database marketing Alan Tapp |
| title_short | Principles of direct and database marketing |
| title_sort | principles of direct and database marketing |
| topic | Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd |
| topic_facet | Bases de données - Marketing Marketing direct Direct marketing Database marketing Direktmarketing Database-Marketing |
| url | http://www.loc.gov/catdir/toc/fy052/2004051223.html |
| work_keys_str_mv | AT tappalan principlesofdirectanddatabasemarketing |