Marketing management:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London u.a.
McGraw-Hill
2001
|
| Ausgabe: | 3. Ed. |
| Schlagwörter: | |
| Umfang: | XI, 542 S. Ill., graph. Darst. |
| ISBN: | 0077097521 |
Internformat
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| 250 | |a 3. Ed. | ||
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| 300 | |a XI, 542 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1818961253330059264 |
|---|---|
| any_adam_object | |
| author | Lancaster, Geoff Massingham, Lester |
| author_GND | (DE-588)129470228 |
| author_facet | Lancaster, Geoff Massingham, Lester |
| author_role | aut aut |
| author_sort | Lancaster, Geoff |
| author_variant | g l gl l m lm |
| building | Verbundindex |
| bvnumber | BV020026877 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)48105266 (DE-599)BVBBV020026877 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. Ed. |
| format | Book |
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| id | DE-604.BV020026877 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:10:29Z |
| institution | BVB |
| isbn | 0077097521 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013348165 |
| oclc_num | 48105266 |
| open_access_boolean | |
| owner | DE-1051 DE-11 |
| owner_facet | DE-1051 DE-11 |
| physical | XI, 542 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Lancaster, Geoff Verfasser aut Marketing management Geoff Lancaster ; Lester Massingham 3. Ed. London u.a. McGraw-Hill 2001 XI, 542 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Massingham, Lester Verfasser (DE-588)129470228 aut |
| spellingShingle | Lancaster, Geoff Massingham, Lester Marketing management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Geoff Lancaster ; Lester Massingham |
| title_fullStr | Marketing management Geoff Lancaster ; Lester Massingham |
| title_full_unstemmed | Marketing management Geoff Lancaster ; Lester Massingham |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement |
| work_keys_str_mv | AT lancastergeoff marketingmanagement AT massinghamlester marketingmanagement |