Verfügbarkeit: Marketing research | Technische Universität München

Marketing research: an applied approach

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Bibliographische Detailangaben
Beteiligte Personen:	Malhotra, Naresh K. (VerfasserIn), Birks, David F. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow, England [u.a.] Financial Times/Prentice Hall 2005
Ausgabe:	Updated 2. European Ed.
Schlagwörter:	Marketing research Marketing research > Methodology Marketing Forschungsmethode Marktforschung Marketingforschung
Beschreibung:	Includes bibliographical references and indexes
Umfang:	XXIII, 753 S. Ill., graph. Darst.
ISBN:	0273695304

Internformat

MARC


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250			\|a Updated 2. European Ed.
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300			\|a XXIII, 753 S. \|b Ill., graph. Darst.
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Datensatz im Suchindex

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author	Malhotra, Naresh K. Birks, David F.
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callnumber-first	H - Social Science
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callnumber-raw	HF5415.2
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callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)62531781 (DE-599)BVBBV020022216
dewey-full	658.83
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.83
dewey-search	658.83
dewey-sort	3658.83
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Updated 2. European Ed.
format	Book
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indexdate	2024-12-20T12:10:23Z
institution	BVB
isbn	0273695304
language	English
lccn	2005040157
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physical	XXIII, 753 S. Ill., graph. Darst.
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publisher	Financial Times/Prentice Hall
record_format	marc
spelling	Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied approach Naresh K. Malhotra ; David F. Birks Updated 2. European Ed. Harlow, England [u.a.] Financial Times/Prentice Hall 2005 XXIII, 753 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Forschungsmethode (DE-588)4155046-8 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Birks, David F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Malhotra, Naresh K. Birks, David F. Marketing research an applied approach Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4155046-8 (DE-588)4037630-8 (DE-588)4200055-5
title	Marketing research an applied approach
title_auth	Marketing research an applied approach
title_exact_search	Marketing research an applied approach
title_full	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks
title_fullStr	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks
title_full_unstemmed	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks
title_short	Marketing research
title_sort	marketing research an applied approach
title_sub	an applied approach
topic	Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd
topic_facet	Marketing research Marketing research Methodology Marketing Forschungsmethode Marktforschung Marketingforschung
work_keys_str_mv	AT malhotranareshk marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach

Verfügbarkeit

MARC

Datensatz im Suchindex

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