Verfügbarkeit: Services marketing | Technische Universität München

Services marketing: integrating customer focus across the firm

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Bibliographische Detailangaben
Beteiligte Personen:	Zeithaml, Valarie A. (VerfasserIn), Bitner, Mary Jo (VerfasserIn), Gremler, Dwayne D. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] McGraw-Hill/Irwin 2006
Ausgabe:	4. ed.
Schlagwörter:	Administración Dienstensector Industrias de servicios - Mercadeo Klantgerichtheid Marketing Mercadeo Mercadotecnia Servicio al cliente Service industries > Marketing Customer services Qualitätsmanagement Kundenorientierung Wettbewerbsstrategie Kundenmanagement Dienstleistung Dienstleistungsbetrieb Europa Lehrbuch Fallstudiensammlung
Umfang:	XXVII, 708 S. Ill., graph. Darst.
ISBN:	0072961945

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D.
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	4. ed.
format	Book
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geographic	Europa (DE-588)4015701-5 gnd
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id	DE-604.BV019885939
illustrated	Illustrated
indexdate	2024-12-20T12:07:58Z
institution	BVB
isbn	0072961945
language	English
lccn	2004065642
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-013210013
oclc_num	636146391
open_access_boolean
owner	DE-945 DE-703 DE-91 DE-BY-TUM DE-1049 DE-188
owner_facet	DE-945 DE-703 DE-91 DE-BY-TUM DE-1049 DE-188
physical	XXVII, 708 S. Ill., graph. Darst.
publishDate	2006
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publisher	McGraw-Hill/Irwin
record_format	marc
spellingShingle	Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. Services marketing integrating customer focus across the firm Administración Dienstensector gtt Industrias de servicios - Mercadeo Klantgerichtheid gtt Marketing gtt Mercadeo Mercadotecnia Servicio al cliente Service industries Marketing Customer services Marketing Qualitätsmanagement (DE-588)4219057-5 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4219057-5 (DE-588)4316837-1 (DE-588)4200234-5 (DE-588)4236865-0 (DE-588)4012178-1 (DE-588)4012181-1 (DE-588)4037589-4 (DE-588)4015701-5 (DE-588)4123623-3 (DE-588)4522595-3
title	Services marketing integrating customer focus across the firm
title_auth	Services marketing integrating customer focus across the firm
title_exact_search	Services marketing integrating customer focus across the firm
title_full	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_fullStr	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_full_unstemmed	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_short	Services marketing
title_sort	services marketing integrating customer focus across the firm
title_sub	integrating customer focus across the firm
topic	Administración Dienstensector gtt Industrias de servicios - Mercadeo Klantgerichtheid gtt Marketing gtt Mercadeo Mercadotecnia Servicio al cliente Service industries Marketing Customer services Marketing Qualitätsmanagement (DE-588)4219057-5 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Administración Dienstensector Industrias de servicios - Mercadeo Klantgerichtheid Marketing Mercadeo Mercadotecnia Servicio al cliente Service industries Marketing Customer services Qualitätsmanagement Kundenorientierung Wettbewerbsstrategie Kundenmanagement Dienstleistung Dienstleistungsbetrieb Europa Lehrbuch Fallstudiensammlung
work_keys_str_mv	AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm

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