Verfügbarkeit: Brand sense | Technische Universität München

Brand sense: build powerful brands through touch, taste, smell, sight, and sound

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Bibliographische Detailangaben
Beteilige Person:	Lindstrøm, Martin 1970- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York Free Press 2005
Schlagwörter:	Markenartikel Markenimage Markenpolitik Marketing Merken Merknamen Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming Wahrnehmungspsychologie Psychologie Brand name products Business names Advertising > Brand name products Advertising > Psychological aspects Senses and sensation Werbung Sinne Einbeziehung
Links:	http://www.loc.gov/catdir/toc/fy052/2004056438.html
Beschreibung:	Includes bibliographical references (p. 215-218) and index
Umfang:	XII, 237 S. Ill. 24 cm
ISBN:	9780743267847 0743267842

Internformat

MARC


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Datensatz im Suchindex

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author	Lindstrøm, Martin 1970-
author_GND	(DE-588)132204878
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ctrlnum	(OCoLC)56730754 (DE-599)BVBBV019834987
dewey-full	658.8/27
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/27
dewey-search	658.8/27
dewey-sort	3658.8 227
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV019834987
illustrated	Illustrated
indexdate	2024-12-20T12:06:53Z
institution	BVB
isbn	9780743267847 0743267842
language	English
lccn	2004056438
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-013159992
oclc_num	56730754
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owner	DE-92 DE-20 DE-1102 DE-1049
owner_facet	DE-92 DE-20 DE-1102 DE-1049
physical	XII, 237 S. Ill. 24 cm
publishDate	2005
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publisher	Free Press
record_format	marc
spelling	Lindstrøm, Martin 1970- Verfasser (DE-588)132204878 aut Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler New York Free Press 2005 XII, 237 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 215-218) and index Markenartikel swd Markenimage swd Markenpolitik swd Marketing gtt Merken gtt Merknamen gtt Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming gtt Wahrnehmungspsychologie swd Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Markenpolitik (DE-588)4144679-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sinne (DE-588)4055113-1 gnd rswk-swf Einbeziehung (DE-588)4290810-3 gnd rswk-swf Wahrnehmungspsychologie (DE-588)4079011-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Werbung (DE-588)4065541-6 s Sinne (DE-588)4055113-1 s Einbeziehung (DE-588)4290810-3 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s Wahrnehmungspsychologie (DE-588)4079011-3 s 2\p DE-604 http://www.loc.gov/catdir/toc/fy052/2004056438.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lindstrøm, Martin 1970- Brand sense build powerful brands through touch, taste, smell, sight, and sound Markenartikel swd Markenimage swd Markenpolitik swd Marketing gtt Merken gtt Merknamen gtt Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming gtt Wahrnehmungspsychologie swd Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Sinne (DE-588)4055113-1 gnd Einbeziehung (DE-588)4290810-3 gnd Wahrnehmungspsychologie (DE-588)4079011-3 gnd Markenartikel (DE-588)4037584-5 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4065541-6 (DE-588)4055113-1 (DE-588)4290810-3 (DE-588)4079011-3 (DE-588)4037584-5
title	Brand sense build powerful brands through touch, taste, smell, sight, and sound
title_auth	Brand sense build powerful brands through touch, taste, smell, sight, and sound
title_exact_search	Brand sense build powerful brands through touch, taste, smell, sight, and sound
title_full	Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler
title_fullStr	Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler
title_full_unstemmed	Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler
title_short	Brand sense
title_sort	brand sense build powerful brands through touch taste smell sight and sound
title_sub	build powerful brands through touch, taste, smell, sight, and sound
topic	Markenartikel swd Markenimage swd Markenpolitik swd Marketing gtt Merken gtt Merknamen gtt Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming gtt Wahrnehmungspsychologie swd Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Sinne (DE-588)4055113-1 gnd Einbeziehung (DE-588)4290810-3 gnd Wahrnehmungspsychologie (DE-588)4079011-3 gnd Markenartikel (DE-588)4037584-5 gnd
topic_facet	Markenartikel Markenimage Markenpolitik Marketing Merken Merknamen Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming Wahrnehmungspsychologie Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Werbung Sinne Einbeziehung
url	http://www.loc.gov/catdir/toc/fy052/2004056438.html
work_keys_str_mv	AT lindstrømmartin brandsensebuildpowerfulbrandsthroughtouchtastesmellsightandsound

Verfügbarkeit

MARC

Datensatz im Suchindex

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