Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Simon & Schuster
2005
|
| Subjects: | |
| Abstract: | A history of the Betty Crocker brand documents the creation of what was to become a General Mills culinary icon in 1921, and the corporate endeavors behind the character's successes as a social and marketing phenomenon. |
| Physical Description: | 274 S. Ill. |
| ISBN: | 0743265017 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Marks, Susan |
| author_facet | Marks, Susan |
| author_role | aut |
| author_sort | Marks, Susan |
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| building | Verbundindex |
| bvnumber | BV019728603 |
| callnumber-first | T - Technology |
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| callnumber-search | TX649.C76 |
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| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
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| genre | (DE-588)4006804-3 Biografie gnd-content |
| genre_facet | Biografie |
| id | DE-604.BV019728603 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:04:36Z |
| institution | BVB |
| isbn | 0743265017 |
| language | English |
| lccn | 2004061566 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013055573 |
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| physical | 274 S. Ill. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Simon & Schuster |
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| spelling | Marks, Susan Verfasser aut Finding Betty Crocker the secret life of America's first lady of food Susan Marks New York [u.a.] Simon & Schuster 2005 274 S. Ill. txt rdacontent n rdamedia nc rdacarrier A history of the Betty Crocker brand documents the creation of what was to become a General Mills culinary icon in 1921, and the corporate endeavors behind the character's successes as a social and marketing phenomenon. Crocker, Betty Crocker, Betty Biography Cuisine Cookery (DE-588)4006804-3 Biografie gnd-content |
| spellingShingle | Marks, Susan Finding Betty Crocker the secret life of America's first lady of food Crocker, Betty Crocker, Betty Biography Cuisine Cookery |
| subject_GND | (DE-588)4006804-3 |
| title | Finding Betty Crocker the secret life of America's first lady of food |
| title_auth | Finding Betty Crocker the secret life of America's first lady of food |
| title_exact_search | Finding Betty Crocker the secret life of America's first lady of food |
| title_full | Finding Betty Crocker the secret life of America's first lady of food Susan Marks |
| title_fullStr | Finding Betty Crocker the secret life of America's first lady of food Susan Marks |
| title_full_unstemmed | Finding Betty Crocker the secret life of America's first lady of food Susan Marks |
| title_short | Finding Betty Crocker |
| title_sort | finding betty crocker the secret life of america s first lady of food |
| title_sub | the secret life of America's first lady of food |
| topic | Crocker, Betty Crocker, Betty Biography Cuisine Cookery |
| topic_facet | Crocker, Betty Crocker, Betty Biography Cuisine Cookery Biografie |
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