Finding Betty Crocker: the secret life of America's first lady of food
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Marks, Susan (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: New York [u.a.] Simon & Schuster 2005
Schlagwörter:
Abstract:A history of the Betty Crocker brand documents the creation of what was to become a General Mills culinary icon in 1921, and the corporate endeavors behind the character's successes as a social and marketing phenomenon.
Umfang:274 S. Ill.
ISBN:0743265017