Wedgwood: the first tycoon
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Dolan, Brian (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: New York Viking 2004
Ausgabe:1. publ.
Schlagwörter:
Abstract:Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.
Beschreibung:Includes bibliographical references and index
Umfang:XVII, 396 S. Ill.
ISBN:0670033464