The politics of marketing the Labour Party:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2005
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012956632&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturverz. S. 218 - 239 |
| Umfang: | XII, 262 S. |
| ISBN: | 0333689526 0333689534 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1819303370101358592 |
|---|---|
| adam_text | Contents
Preface
and Acknowledgements
ix
List of Abbreviations
xii
Introduction: Inside the Political Market
1
The study of Labour party strategy
1
The electoral marketplace
2
The evolution of campaigning
5
Plan of the book
8
Part I The Propaganda Age
Chapter
1:
To Educate or Persuade?
13
The politics of organisation
13
The politics of propaganda
15
The politics of the media
19
Chapter
2:
The Challenge of Symbolic Communication
25
The Trilogy of Electoral Action : traditional forms of
campaigning
25
The professionalisation of political advertising
29
Reel images: the development of film propaganda
35
Countering the Dialogue of the Deaf: understanding
electoral psychology
37
Part
H
The Media Age
Chapter
3:
Admass Politics
45
From mass propaganda to mediated campaigning
45
The persuasionalist challenge
48
The educationalist response
58
Chapter
4:
Selling the Party
64
The first modernisation of Labour
64
Let s Go with Labour : campaigning in the sixties
67
Fractiousness and factionalism: the seventies and beyond
71
vii
viii Contents
Chapter
5:
Designer Labour
81
Marketing politics, Left and Right
81
The new professionalism
83
Red Rose discipline
87
The Victory of
1987 95
Part HI The Marketing Age
Chapter
6:
Market Research Socialism
101
Labour s turning point
101
New Model Labour
107
It s not time for Labour
113
Chapter
7:
The New Right Ascendancy
118
The legacy of the Policy Review
118
The modernising agenda
122
The Clintonisation of Labour: the electoral post-mortem
by proxy
127
The Blair succession
132
Chapter
8:
Brand New Labour?
137
Renewing the Project
137
The War Room and War Book : the
1997
general election
144
On message in office
147
Apathetic landslide: the
2001
general election
156
Conclusion: Everything Must Go
161
The eclipse of educationalism
162
Communication and control
165
The Completed Evolution: how the new right emasculated
the Labour Party
170
The perils of stratified electioneering
176
Notes
180
Bibliography
218
Index
240
|
| any_adam_object | 1 |
| author | Wring, Dominic 1968- |
| author_GND | (DE-588)1146668260 |
| author_facet | Wring, Dominic 1968- |
| author_role | aut |
| author_sort | Wring, Dominic 1968- |
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| discipline | Politologie |
| edition | 1. publ. |
| era | Geschichte 1906-2005 gnd |
| era_facet | Geschichte 1906-2005 |
| format | Book |
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| geographic_facet | Großbritannien |
| id | DE-604.BV019627420 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:02:09Z |
| institution | BVB |
| isbn | 0333689526 0333689534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012956632 |
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| owner_facet | DE-20 DE-12 DE-355 DE-BY-UBR DE-Bo133 |
| physical | XII, 262 S. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Wring, Dominic 1968- The politics of marketing the Labour Party Labour Party <Großbritannien> gnd Labour Party Großbritannien (DE-588)2124-6 gnd Marketing fes Politische Kommunikation fes Sozialdemokratische Partei, Wahlkampf fes Sozialdemokratische Partei, Öffentlichkeitsarbeit fes Marketing (DE-588)4037589-4 gnd Wahlkampf (DE-588)4064292-6 gnd Propaganda (DE-588)4076374-2 gnd Imagepolitik (DE-588)4343856-8 gnd Massenmedien (DE-588)4037877-9 gnd |
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| title | The politics of marketing the Labour Party |
| title_auth | The politics of marketing the Labour Party |
| title_exact_search | The politics of marketing the Labour Party |
| title_full | The politics of marketing the Labour Party Dominic Wring |
| title_fullStr | The politics of marketing the Labour Party Dominic Wring |
| title_full_unstemmed | The politics of marketing the Labour Party Dominic Wring |
| title_short | The politics of marketing the Labour Party |
| title_sort | the politics of marketing the labour party |
| topic | Labour Party <Großbritannien> gnd Labour Party Großbritannien (DE-588)2124-6 gnd Marketing fes Politische Kommunikation fes Sozialdemokratische Partei, Wahlkampf fes Sozialdemokratische Partei, Öffentlichkeitsarbeit fes Marketing (DE-588)4037589-4 gnd Wahlkampf (DE-588)4064292-6 gnd Propaganda (DE-588)4076374-2 gnd Imagepolitik (DE-588)4343856-8 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Labour Party <Großbritannien> Labour Party Großbritannien Marketing Politische Kommunikation Sozialdemokratische Partei, Wahlkampf Sozialdemokratische Partei, Öffentlichkeitsarbeit Wahlkampf Propaganda Imagepolitik Massenmedien Großbritannien |
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