Effective advertising: understanding when, how, and why advertising works
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Thousand Oak[u.a.]
Sage Publications
2004
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/toc/ecip046/2003016016.html |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 203 S. Ill., graph. Darst. |
| ISBN: | 0761922520 0761922539 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV019623080 | ||
| 003 | DE-604 | ||
| 005 | 20060112 | ||
| 007 | t| | ||
| 008 | 041207s2004 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2003016016 | ||
| 020 | |a 0761922520 |c cloth |9 0-7619-2252-0 | ||
| 020 | |a 0761922539 |c paper |9 0-7619-2253-9 | ||
| 035 | |a (OCoLC)52721157 | ||
| 035 | |a (DE-599)BVBBV019623080 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-859 |a DE-739 |a DE-188 |a DE-526 |a DE-19 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Tellis, Gerard J. |d 1950- |e Verfasser |0 (DE-588)137812639 |4 aut | |
| 245 | 1 | 0 | |a Effective advertising |b understanding when, how, and why advertising works |c Gerard J. Tellis |
| 264 | 1 | |a Thousand Oak[u.a.] |b Sage Publications |c 2004 | |
| 300 | |a 203 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 1 | |a "Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work." "Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields."--BOOK JACKET. | |
| 650 | 7 | |a Comportement du consommateur |2 rasuqam | |
| 650 | 4 | |a Consommateurs - Attitudes | |
| 650 | 7 | |a Effectiviteit |2 gtt | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 rasuqam | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Consumers |x Attitudes | |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |D s |
| 689 | 2 | |5 DE-188 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip046/2003016016.html |3 Table of contents | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-012952412 | |
Datensatz im Suchindex
| _version_ | 1818960721804787712 |
|---|---|
| any_adam_object | |
| author | Tellis, Gerard J. 1950- |
| author_GND | (DE-588)137812639 |
| author_facet | Tellis, Gerard J. 1950- |
| author_role | aut |
| author_sort | Tellis, Gerard J. 1950- |
| author_variant | g j t gj gjt |
| building | Verbundindex |
| bvnumber | BV019623080 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)52721157 (DE-599)BVBBV019623080 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02629nam a2200565zc 4500</leader><controlfield tag="001">BV019623080</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060112 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">041207s2004 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2003016016</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761922520</subfield><subfield code="c">cloth</subfield><subfield code="9">0-7619-2252-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761922539</subfield><subfield code="c">paper</subfield><subfield code="9">0-7619-2253-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)52721157</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019623080</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tellis, Gerard J.</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137812639</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective advertising</subfield><subfield code="b">understanding when, how, and why advertising works</subfield><subfield code="c">Gerard J. Tellis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oak[u.a.]</subfield><subfield code="b">Sage Publications</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">203 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="1" ind2=" "><subfield code="a">"Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work." "Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields."--BOOK JACKET.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Comportement du consommateur</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Effectiviteit</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield><subfield code="x">Attitudes</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip046/2003016016.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012952412</subfield></datafield></record></collection> |
| id | DE-604.BV019623080 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:02:02Z |
| institution | BVB |
| isbn | 0761922520 0761922539 |
| language | English |
| lccn | 2003016016 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012952412 |
| oclc_num | 52721157 |
| open_access_boolean | |
| owner | DE-859 DE-739 DE-188 DE-526 DE-19 DE-BY-UBM |
| owner_facet | DE-859 DE-739 DE-188 DE-526 DE-19 DE-BY-UBM |
| physical | 203 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Effective advertising understanding when, how, and why advertising works Gerard J. Tellis Thousand Oak[u.a.] Sage Publications 2004 203 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work." "Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields."--BOOK JACKET. Comportement du consommateur rasuqam Consommateurs - Attitudes Effectiviteit gtt Publicité Publicité rasuqam Reclame gtt Advertising Consumers Attitudes Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s DE-188 Werbewirkungsforschung (DE-588)4189648-8 s http://www.loc.gov/catdir/toc/ecip046/2003016016.html Table of contents |
| spellingShingle | Tellis, Gerard J. 1950- Effective advertising understanding when, how, and why advertising works Comportement du consommateur rasuqam Consommateurs - Attitudes Effectiviteit gtt Publicité Publicité rasuqam Reclame gtt Advertising Consumers Attitudes Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4244492-5 (DE-588)4189648-8 |
| title | Effective advertising understanding when, how, and why advertising works |
| title_auth | Effective advertising understanding when, how, and why advertising works |
| title_exact_search | Effective advertising understanding when, how, and why advertising works |
| title_full | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_fullStr | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_full_unstemmed | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_short | Effective advertising |
| title_sort | effective advertising understanding when how and why advertising works |
| title_sub | understanding when, how, and why advertising works |
| topic | Comportement du consommateur rasuqam Consommateurs - Attitudes Effectiviteit gtt Publicité Publicité rasuqam Reclame gtt Advertising Consumers Attitudes Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| topic_facet | Comportement du consommateur Consommateurs - Attitudes Effectiviteit Publicité Reclame Advertising Consumers Attitudes Werbewirkung Werbewirkungsanalyse Werbewirkungsforschung |
| url | http://www.loc.gov/catdir/toc/ecip046/2003016016.html |
| work_keys_str_mv | AT tellisgerardj effectiveadvertisingunderstandingwhenhowandwhyadvertisingworks |