Analysis for marketing planning:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irvin
2005
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagwörter: | |
| Beschreibung: | Includes index |
| Umfang: | XII, 256 p. graph. Darst. |
| ISBN: | 0072865962 |
Internformat
MARC
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| 010 | |a 2004053843 | ||
| 020 | |a 0072865962 |c alk. paper |9 0-07-286596-2 | ||
| 035 | |a (OCoLC)55657698 | ||
| 035 | |a (DE-599)BVBBV019593414 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Lehmann, Donald R. |d 1944- |e Verfasser |0 (DE-588)135641780 |4 aut | |
| 245 | 1 | 0 | |a Analysis for marketing planning |c Donald R. Lehmann ; Russell S. Winer |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irvin |c 2005 | |
| 300 | |a XII, 256 p. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Includes index | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a aMarketing |a zUnited States |a xManagement | |
| 650 | 0 | 7 | |a Konkurrenzanalyse |0 (DE-588)4165039-6 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Planung |0 (DE-588)4046235-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Konkurrenzanalyse |0 (DE-588)4165039-6 |D s |
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| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Marktanalyse |0 (DE-588)4037624-2 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 2 | |a Planung |0 (DE-588)4046235-3 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 689 | 3 | 0 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Winer, Russell S. |d 1951- |e Verfasser |0 (DE-588)138781354 |4 aut | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-012930086 | |
Datensatz im Suchindex
| _version_ | 1818960688488382464 |
|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_GND | (DE-588)135641780 (DE-588)138781354 |
| author_facet | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_role | aut aut |
| author_sort | Lehmann, Donald R. 1944- |
| author_variant | d r l dr drl r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV019593414 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)55657698 (DE-599)BVBBV019593414 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV019593414 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:01:31Z |
| institution | BVB |
| isbn | 0072865962 |
| language | English |
| lccn | 2004053843 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012930086 |
| oclc_num | 55657698 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | XII, 256 p. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | McGraw-Hill/Irvin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Lehmann, Donald R. 1944- Verfasser (DE-588)135641780 aut Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer 6. ed. Boston [u.a.] McGraw-Hill/Irvin 2005 XII, 256 p. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Includes index Marketing gtt Strategische planning gtt aMarketing zUnited States xManagement Konkurrenzanalyse (DE-588)4165039-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Konkurrenzanalyse (DE-588)4165039-6 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marktanalyse (DE-588)4037624-2 s USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehmann, Donald R. 1944- Winer, Russell S. 1951- Analysis for marketing planning Marketing gtt Strategische planning gtt aMarketing zUnited States xManagement Konkurrenzanalyse (DE-588)4165039-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4165039-6 (DE-588)4037624-2 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4046235-3 (DE-588)4037278-9 (DE-588)4078704-7 |
| title | Analysis for marketing planning |
| title_auth | Analysis for marketing planning |
| title_exact_search | Analysis for marketing planning |
| title_full | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_fullStr | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_full_unstemmed | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_short | Analysis for marketing planning |
| title_sort | analysis for marketing planning |
| topic | Marketing gtt Strategische planning gtt aMarketing zUnited States xManagement Konkurrenzanalyse (DE-588)4165039-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Strategische planning aMarketing zUnited States xManagement Konkurrenzanalyse Marktanalyse Marketingstrategie Planung Management USA |
| work_keys_str_mv | AT lehmanndonaldr analysisformarketingplanning AT winerrussells analysisformarketingplanning |