The new strategic brand management: creating and sustaining brand equity long term
Gespeichert in:
| Vorheriger Titel: | Kapferer, Jean-Noël Strategic brand management |
|---|---|
| Beteilige Person: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2004
|
| Ausgabe: | 3. ed. |
| Schlagwörter: | |
| Beschreibung: | Frühere Aufl. u.d.T.: Strategic brand management Includes bibliographical references and index |
| Umfang: | XIV, 497 S. graph. Darst. |
| ISBN: | 0749442832 |
Internformat
MARC
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| 245 | 1 | 0 | |a The new strategic brand management |b creating and sustaining brand equity long term |c Jean-Noël Kapferer |
| 246 | 1 | 3 | |a Strategic brand manangement |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2004 | |
| 300 | |a XIV, 497 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Frühere Aufl. u.d.T.: Strategic brand management | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Gestion |2 rasuqam | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Produit de marque |2 rasuqam | |
| 650 | 4 | |a Produits de marque - Gestion | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV019580995 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)55473928 (DE-599)BVBBV019580995 |
| dewey-full | 658.827 658.8343 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 658.8343 658.8/343 |
| dewey-search | 658.827 658.8343 658.8/343 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV019580995 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:01:14Z |
| institution | BVB |
| isbn | 0749442832 |
| language | English |
| lccn | 2004011734 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012918029 |
| oclc_num | 55473928 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-92 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-92 DE-188 |
| physical | XIV, 497 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer Strategic brand manangement 3. ed. London [u.a.] Kogan Page 2004 XIV, 497 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Strategic brand management Includes bibliographical references and index Gestion rasuqam Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque - Gestion Strategisch management gtt Brand name products Management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s DE-188 Früher u.d.T. Kapferer, Jean-Noël Strategic brand management (DE-604)BV026140941 |
| spellingShingle | Kapferer, Jean-Noël The new strategic brand management creating and sustaining brand equity long term Gestion rasuqam Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque - Gestion Strategisch management gtt Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037278-9 (DE-588)4074577-6 (DE-588)4124261-0 |
| title | The new strategic brand management creating and sustaining brand equity long term |
| title_alt | Strategic brand manangement |
| title_auth | The new strategic brand management creating and sustaining brand equity long term |
| title_exact_search | The new strategic brand management creating and sustaining brand equity long term |
| title_full | The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_fullStr | The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_full_unstemmed | The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_old | Kapferer, Jean-Noël Strategic brand management |
| title_short | The new strategic brand management |
| title_sort | the new strategic brand management creating and sustaining brand equity long term |
| title_sub | creating and sustaining brand equity long term |
| topic | Gestion rasuqam Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque - Gestion Strategisch management gtt Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Gestion Marketing Merken Produit de marque Produits de marque - Gestion Strategisch management Brand name products Management Markenpolitik Management Marke Strategisches Management |
| work_keys_str_mv | AT kapfererjeannoel thenewstrategicbrandmanagementcreatingandsustainingbrandequitylongterm AT kapfererjeannoel strategicbrandmanangement |