Verfügbarkeit: Consumer behavior | Technische Universität München

Consumer behavior:

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Bibliographische Detailangaben
Beteilige Person:	Hoyer, Wayne D. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] Houghton Mifflin 2004
Ausgabe:	3. ed.
Schlagwörter:	Comportement du consommateur Consumentengedrag Marketing Consumer behavior Verbraucherforschung Verbraucherverhalten Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012816007&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references (p. 555-656) and indexes
Umfang:	XXI, 697 S. Ill., graph. Darst.
ISBN:	0618264825

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Datensatz im Suchindex

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adam_text	BRIEF CONTENTS Part One An Introduction to Consumer Behavior .. 1 1 Understanding Consumer Behavior 2 2 Developing and Using Information about Consumer Behavior 24 Part Two The Psychological Core 53 3 Motivation, Ability, and Opportunity 54 4 Exposure, Attention, and Perception 78 5 Knowledge and Understanding 101 6 Attitudes Based on High Consumer Effort 129 7 Attitudes Based on Low Consumer Effort 153 8 Memory and Retrieval 172 Part Three The Process of Making Decisions 197 9 Problem Recognition and Information Search 198 10 Judgment and Decision Making Based on High Consumer Effort 222 11 Judgment and Decision Making Based on Low Consumer Effort 248 12 Post Decision Processes 272 Part Four The Consumer s Culture 301 13 Regional, Ethnic, and Religious Influences on Consumer Behavior 302 14 Social Class Influences on Consumer Behavior 330 15 Age, Gender, and Household Influences on Consumer Behavior 356 16 Social Influences on Consumer Behavior 387 17 Psychographics: Values, Personality, and Lifestyles 416 Part Five Consumer Behavior Outcomes 449 18 Symbolic Consumer Behavior 450 19 Adoption of, Resistance to, and Diffusion of Innovations 478 Part Six Consumer Welfare 505 20 Consumerism and Public Policy Issues 506 21 The Dark Side of Consumer Behavior and Marketing 530 iv CON About the Authors iii Brief Contents iv Preface xv PART ONE An Introduction to Consumer Behavior B UNDERSTANDING CONSUMER BEHAVIOR Introduction: Who Wants to Dive with Dolphins? 2 Defining Consumer Behavior 3 Consumer Behavior Involves Products, Services, Activities, and Ideas 3 Consumer Behavior Involves More Than Buying 4 Consumer Behavior Is a Dynamic Process 5 Consumer Behavior Can Involve Many People 5 Consumer Behavior Involves Many Decisions 6 What Affects Consumer Behavior? 12 The Psychological Core: Internal Consumer Processes 15 The Process of Making Decisions 16 The Consumer s Culture: External Processes 17 Consumer Behavior Outcomes 18 Who Benefits from the Study of Consumer Behavior? 19 Marketing Managers 19 Ethicists and Advocacy Groups 20 Public Policy Makers and Regulators 20 Consumers 21 Summary 22 Questions for Review and Discussion 22 Exercises 22 H DEVELOPING AND USING INFORMATION ABOUT CONSUMER BEHAVIOR Introduction: Marketing Research Drives Marketing Decisions 24 TENTS Consumer Behavior Research Methods 26 Surveys 26 Focus Groups 26 Interviews 27 Storytelling 28 Use of Photography and Pictures 28 Diaries 30 Experiments 30 Field Experiments 31 Conjoint Analysis 31 Observations 31 Purchase Panels 32 Database Marketing 32 Types of Consumer Researchers 33 In house Marketing Research Departments 34 External Marketing Research Firms 34 Advertising Agencies 35 Syndicated Data Services 35 Retailers 35 Research Foundations/Trade Groups 35 Government 36 Consumer Organizations 36 Academics and Academic Research Centers 36 Primary versus Secondary Data 37 Marketing Implications of Consumer Behavior 38 Developing a Customer Oriented Strategy 38 Selecting the Target Market 40 Positioning 40 Developing Products or Services 42 Making Promotion (Marketing Communications) Decisions 44 Making Pricing Decisions 46 Making Distribution Decisions 47 Ethical Issues in Consumer Research 48 The Positive Aspects of Consumer Research 48 The Negative Aspects of Consumer Research 48 Summary 50 Questions for Review and Discussion 50 Exercises 50 Vi • CONTENTS PART TWO The Psychological Core H MOTIVATION, ABILITY. AND OPPORTUNITY Introduction: Targeting Women for Financial Services 54 Consumer Motivation and Its Effects 55 Goal Relevant Behavior 55 High Effort Information Processing and Decision Making 57 Felt Involvement 57 Objects of Involvement 58 What Affects Motivation? 59 Personal Relevance 59 • MARKETING IMPLICATIONS 60 Values, Goals, and Needs 60 • MARKETING IMPLICATIONS 66 Perceived Risk 68 • MARKETING IMPLICATIONS 71 Inconsistency with Attitudes 71 Consumer Ability: Resources to Act 71 Product Knowledge and Experience 72 Cognitive Style 73 Intelligence, Education, and Age 73 Money 73 • MARKETING IMPLICATIONS 73 Consumer Opportunity 74 Time 74 Distraction 74 Amount of Information 75 Complexity of Information 75 Repetition of Information 75 Control of Information 76 • MARKETING IMPLICATIONS 76 Summary 77 Questions for Review and Discussion 77 Exercises 77 B EXPOSURE, ATTENTION. AND PERCEPTION Introduction: Putting Products in the Spotlight 78 Exposure 79 • MARKETING IMPLICATIONS 79 Factors Influencing Exposure 80 • MARKETING IMPLICATIONS 81 Selective Exposure 82 Measuring Exposure 83 Attention 83 Characteristics of Attention 84 Focal and Nonfocal Attention 84 • MARKETING IMPLICATIONS 86 Customer Segments Defined by Attention 91 Habituation 91 • MARKETING IMPLICATIONS 91 Perception 91 Perceiving through Vision 91 • MARKETING IMPLICATIONS 92 Perceiving through Hearing 93 • MARKETING IMPLICATIONS 93 Perceiving through Taste 93 • MARKETING IMPLICATIONS 93 Perceiving through Smell 94 • MARKETING IMPLICATIONS 94 Perceiving through Touch 95 When Do We Perceive Stimuli? 95 • MARKETING IMPLICATIONS 96 • MARKETING IMPLICATIONS 96 • MARKETING IMPLICATIONS 97 How Do Consumers Perceive a Stimulus? 98 Summary 99 Questions for Review and Discussion 100 Exercises 100 H KNOWLEDGE AND UNDERSTANDING Introduction: An Old Brand Targets New Customers 101 Overview of Knowledge and Understanding 102 Knowledge Content 103 Schemas and Associations 104 Types of Schemas 104 Images 104 • MARKETING IMPLICATIONS 106 Scripts 108 • MARKETING IMPLICATIONS 108 Knowledge Structure 108 Categories and Their Structure 108 • MARKETING IMPLICATIONS 110 • MARKETING IMPLICATIONS 111 Goal Derived Categories 112 • MARKETING IMPLICATIONS 113 Why Consumers Differ in Their Knowledge 113 Using Knowledge to Understand 114 Categorization 115 • MARKETING IMPLICATIONS 115 Comprehension 116 Subjective Comprehension 118 • MARKETING IMPLICATIONS 119 Consumer Inferences 119 Ethical Issues 126 Summary 126 Questions for Review and Discussion 127 Exercises 127 H ATTITUDES BASED ON HIGH CONSUMER EFFORT Introduction: Changing Attitudes Toward the Military 129 What Are Attitudes? 130 The Importance of Attitudes 130 The Characteristics of Attitudes 130 Forming and Changing Attitudes 130 The Foundation of Attitudes 131 The Role of Effort in Attitude Formation and Change 131 The Cognitive Foundations of Attitudes 133 The Cognitive Response Model 133 • MARKETING IMPLICATIONS 134 Expectancy Value Models 134 BOX Components of the TORA Model 136 • MARKETING IMPLICATIONS 138 How Cognitively Based Attitudes Are Influenced 139 Communication Source 139 CONTENTS • vii • MARKETING IMPLICATIONS 140 • MARKETING IMPLICATIONS 141 The Message 141 • MARKETING IMPLICATIONS 142 • MARKETING IMPLICATIONS 142 • MARKETING IMPLICATIONS 143 The Affective (Emotional) Foundations of Attitudes 143 • MARKETING IMPLICATIONS 145 How Affectively Based Attitudes Are Influenced 146 The Source 146 • MARKETING IMPLICATIONS 146 The Message 146 • MARKETING IMPLICATIONS 147 • MARKETING IMPLICATIONS 148 Attitude toward the Ad 148 When Do Attitudes Predict Behavior? 149 Summary 150 Questions for Review and Discussion 151 Exercises 151 H ATTITUDES BASED ON LOW CONSUMER EFFORT Introduction: Squawking about a Brand Raises Awareness 153 High Effort versus Low Effort Routes to Persuasion 155 Cognitive Bases of Attitudes When Consumer Effort Is Low 155 How Cognitive Attitudes Are Influenced 156 Communication Source 156 The Message 156 • MARKETING IMPLICATIONS 157 Message Context and Repetition 158 Affective Bases of Attitudes When Consumer Effort Is Low 159 The Mere Exposure Effect 159 • MARKETING IMPLICATIONS 159 Classical Conditioning 160 Viii • CONTENTS • MARKETING IMPLICATIONS 160 Attitude toward the Ad 161 • MARKETING IMPLICATIONS 162 Mood 162 • MARKETING IMPLICATIONS 163 How Affective Attitudes Are Influenced 164 Communication Source 164 The Message 165 • MARKETING IMPLICATIONS 168 • MARKETING IMPLICATIONS 169 Summary 171 Questions for Review and Discussion 171 Exercises 171 H MEMORY AND RETRIEVAL Introduction: Nostalgia Marketing Jogs the Memory 172 What Is Memory? 173 Knowledge, Attitudes, and Memory 173 Memory, Retrieval, and Decision Making 173 What Are the Types of Memory? 175 Sensory Memory 175 Short Term Memory 176 • MARKETING IMPLICATIONS 176 Long Term Memory 177 • MARKETING IMPLICATIONS 178 How Memory Is Enhanced 179 Chunking 179 Rehearsal 180 Recirculation 180 Elaboration 181 Organization of Long Term Memory 182 What Is Retrieval? 183 The Semantic Network 183 Retrieval Failures 184 Retrieval Errors 185 What Are the Types of Retrieval? 186 Explicit Memory 186 Implicit Memory 186 • MARKETING IMPLICATIONS 186 How Retrieval Is Enhanced 187 Characteristics of the Stimulus 188 What the Stimulus Is Linked To 190 • MARKETING IMPLICATIONS 191 How a Stimulus Is Processed in Short Term Memory 192 Consumer Characteristics Affecting Retrieval 193 Summary 193 Questions for Review and Discussion 194 Exercises 194 PART THREE The Process of Making Decisions H PROBLEM RECOGNITION AND INFORMATION SEARCH Introduction: Finding Wheels on the Web 198 Problem Recognition 199 The Ideal State: Where We Want to Be 199 The Actual State: Where We Are Now 201 • MARKETING IMPLICATIONS 202 Internal Search: Searching for Information from Memory 202 How Much Do We Engage in Internal Search? 203 What Kind of Information Is Retrieved from Internal Search? 203 • MARKETING IMPLICATIONS 207 Is Internal Search Always Accurate? 208 • MARKETING IMPLICATIONS 208 • MARKETING IMPLICATIONS 208 External Search: Searching for Information from the Environment 209 Where Can We Search for Information? 209 • MARKETING IMPLICATIONS 212 How Much Do We Engage in External Search? 212 • MARKETING IMPLICATIONS 216 What Kind of Information Is Acquired in External Search? 217 Is External Search Always Accurate? 218 • MARKETING IMPLICATIONS 218 How Do We Engage in External Search? 218 Summary 220 Questions for Review and Discussion 220 Exercises 220 H JUDGMENT AND DECISION MAKING BASED ON HIGH CONSUMER EFFORT Introduction: Wheels and Deals in Thailand 222 High Effort judgment Processes 223 Judgments of Likelihood and Goodness/Badness 223 • MARKETING IMPLICATIONS 226 Conjunctive Probability Assessment 227 High Effort Decision Making Processes 228 High Effort Thought Based Decisions 229 Types of Decision Processes 229 Compensatory Brand Processing Models 229 • MARKETING IMPLICATIONS 230 Compensatory Attribute Processing Models 231 • MARKETING IMPLICATIONS 231 Noncompensatory Brand Processing Models 231 • MARKETING IMPLICATIONS 232 Noncompensatory Attribute Processing Models 232 • MARKETING IMPLICATIONS 232 Multiple Models That Characterize Decision Making 233 • MARKETING IMPLICATIONS 233 Box Illustration of Two Compensatory Models 234 High Effort Feeling Based Decisions 236 • MARKETING IMPLICATIONS 237 Decision Making When Alternatives Cannot Be Compared 238 Does Context Affect How Decisions Are Made? 238 How Consumer Characteristics Can Affect Decision Making 239 CONTENTS • ix How Task Characteristics Can Affect Decision Making 240 • MARKETING IMPLICATIONS 241 How Decision Framing Can Affect Decision Making 242 • MARKETING IMPLICATIONS 243 How Group Context Can Affect Decision Making 244 • MARKETING IMPLICATIONS 245 Summary 246 Questions for Review and Discussion 246 Exercises 246 H JUDGMENT AND DECISION MAKING BASED ON LOW CONSUMER EFFORT Introduction: Are Foreign Brands Better Than Local Brands? 248 Low Effort Judgment Processes 249 Shortcuts in Making Judgments: The Representative¬ ness Heuristic 249 • MARKETING IMPLICATIONS 249 Shortcuts in Making Judgments: The Availability Heuristic 251 • MARKETING IMPLICATIONS 251 Low Effort Decision Making Processes 252 How Does Low Effort Decision Making Differ from High Effort Decision Making? 252 Using Simplifying Strategies When Consumer Effort Is Low 253 Learning Choice Tactics 254 Reinforcement 254 Punishment 255 Repeat Purchase 255 Choice Tactics Depend on the Product 256 Low Effort Thought Based Decision Making 256 Performance as a Simplifying Strategy 256 • MARKETING IMPLICATIONS 256 Habit as a Simplifying Strategy 257 • MARKETING IMPLICATIONS 257 Brand Loyalty as a Simplifying Strategy 259 X • CONTENTS • MARKETING IMPLICATIONS 260 Price as a Simplifying Strategy 262 • MARKETING IMPLICATIONS 262 • MARKETING IMPLICATIONS 264 Normative Influences as a Simplifying Strategy 265 • MARKETING IMPLICATIONS 265 Low Effort Feeling Based Decision Making 265 Feelings as a Simplifying Strategy 265 • MARKETING IMPLICATIONS 267 Decision Making Based on Variety Seeking Needs 267 • MARKETING IMPLICATIONS 269 Buying on Impulse 269 • MARKETING IMPLICATIONS 269 Summary 270 Questions for Review and Discussion 270 Exercises 271 H POST DECISION PROCESSES Introduction: After Consumers Click and Buy 272 Post Decision Dissonance and Regret 273 Dissonance 273 Regret 273 • MARKETING IMPLICATIONS 275 Learning from Consumer Experience 275 A Model of Learning from Consumer Experience 276 What Affects Learning from Experience? 277 • MARKETING IMPLICATIONS 278 How Do Consumers Make Satisfaction or Dissatisfaction Judgments? 280 • MARKETING IMPLICATIONS 281 The Disconfirmation Paradigm 282 • MARKETING IMPLICATIONS 285 Attribution Theory 285 • MARKETING IMPLICATIONS 286 Equity Theory 287 • MARKETING IMPLICATIONS 287 Responses to Dissatisfaction 288 Complaints 288 • MARKETING IMPLICATIONS 290 Responding by Negative Word of Mouth 291 • MARKETING IMPLICATIONS 291 Is Customer Satisfaction Enough? 292 Disposition 292 The Many Ways We Can Dispose of Something 292 Disposing of Meaningful Objects 293 • MARKETING IMPLICATIONS 295 Recycling 296 • MARKETING IMPLICATIONS 297 Summary 298 Questions for Review and Discussion 298 Exercises 298 PART FOUR The Consumer s Culture H REGIONAL, ETHNIC, AND RELIGIOUS INFLUENCES ON CONSUMER BEHAVIOR Introduction: Broadcasting Product Placement 302 Regional Influences 303 Regions within the United States 303 • MARKETING IMPLICATIONS 308 Regions across the World 309 • MARKETING IMPLICATIONS 312 Ethnic Influences 312 Ethnic Groups within the United States 314 Hispanic Americans 314 • MARKETING IMPLICATIONS 317 African Americans 319 • MARKETING IMPLICATIONS 321 Asian Americans 323 • MARKETING IMPLICATIONS 324 Multicultural Marketing 325 Ethnic Groups around the World 326 Religious Influences 327 • MARKETING IMPLICATIONS 327 Summary 328 Questions for Review and Discussion 329 Exercises 329 HSffil SOCIAL CLASS ¦rPI INFLUENCES ON mtmm consumer behavior Introduction: Class Clash in China 330 Social Class 331 Types of Social Class Systems 331 Social Class Influences 334 How Social Class Is Determined 335 How Social Class Changes over Time 337 Upward Mobility 337 Downward Mobility 339 Social Class Fragmentation 340 How Does Social Class Affect Consumption? 341 Conspicuous Consumption 341 Status Symbols and Judging Others 342 Compensatory Consumption 343 The Meaning of Money 344 The Consumption Patterns of Specific Social Classes 345 The Upper Class 345 The Middle Class 347 The Working Class 349 The Homeless 349 • MARKETING IMPLICATIONS 351 Summary 355 Questions for Review and Discussion 355 Exercises 355 HAGE. GENDER, AND HOUSEHOLD INFLUENCES ON CONSUMER BEHAVIOR Introduction: Generation and Gender Gaps in China 356 How Age Affects Consumer Behavior 357 Age Trends in the United States 357 Teens 357 CONTENTS • XI • MARKETING IMPLICATIONS 360 Generation X 362 • MARKETING IMPLICATIONS 363 Baby Boomers 364 • MARKETING IMPLICATIONS 365 Fifty and Older 366 • MARKETING IMPLICATIONS 367 How Gender and Sexual Orientation Affect Consumer Behavior 369 Sex Roles Have Changed 370 Gender and Sexual Orientation 371 Differences in Acquisition and Consumption Behaviors 372 • MARKETING IMPLICATIONS 372 How the Household Influences Consumer Behavior 374 Types of Households 374 Changing Trends in Household Structure 377 • MARKETING IMPLICATIONS 380 Roles That Household Members Play 380 The Roles of Spouses 381 The Roles of Children 383 • MARKETING IMPLICATIONS 384 Household Decision Making versus Household Consumption Behavior 385 Summary 385 Questions for Review and Discussion 386 Exercises 386 B SOCIAL INFLUENCES ON CONSUMER BEHAVIOR Introduction: Pepsi and Ford Pass the Word on the Web 387 General Sources of Influence 389 Marketer Dominated versus Non Marketer Dominated Influence 389 How Do These General Sources Differ? 390 • MARKETING IMPLICATIONS 391 Special Sources of Influence 392 Opinion Leaders 393 Market Mavens 394 • MARKETING IMPLICATIONS 395 Xii • CONTENTS Reference Groups as Sources of Influence 396 Types of Reference Groups 396 • MARKETING IMPLICATIONS 397 Characteristics of Reference Groups 398 • MARKETING IMPLICATIONS 400 Reference Groups Affect Consumer Socialization 401 Normative Influence 402 How Normative Influence Can Affect Consumer Behavior 403 Factors Affecting Normative Influence Strength 404 • MARKETING IMPLICATIONS 406 Informational Influence 408 How Informational Influence Can Affect Consumer Behavior 408 Factors Affecting Informational Influence Strength 408 • MARKETING IMPLICATIONS 409 Descriptive Dimensions of Information 409 Valence: Is Information Positive or Negative? 410 Modality: Does Information Come from Verbal or Nonverbal Channels? 410 The Pervasive and Persuasive Influence of Word of Mouth 410 • MARKETING IMPLICATIONS 412 Summary 414 Questions for Review and Discussion 415 Exercises 415 HPSYCHOGRAPHICS: VALUES, PERSONALITY, AND LIFESTYLES Introduction: Something for Everyone 416 Values 417 How Values Can Be Described 419 The Values That Characterize Western Culture 419 Why Values Change 424 Influences on Values 425 • MARKETING IMPLICATIONS 427 How Values Can Be Measured 428 Personality 432 Research Approaches to Personality 433 Determining Whether Personality Characteristics Affect Consumer Behavior 435 • MARKETING IMPLICATIONS 438 Lifestyles 439 • MARKETING IMPLICATIONS 440 Psychographics: Combining Values, Personality, and Lifestyles 442 Values and Lifestyle Survey 442 • MARKETING IMPLICATIONS 445 Other Applied Psychographic Research 445 Summary 446 Questions for Review and Discussion 447 Exercises 447 PART FIVE Consumer Behavior Outcomes E SYMBOLIC CONSUMER BEHAVIOR Introduction: The Symbolism of Harley Davidson 450 Sources and Functions of Symbolic Meaning 451 Meaning Derived from Culture 451 Meaning Derived from the Consumer 454 The Emblematic Function 454 • MARKETING IMPLICATIONS 457 The Role Acquisition Function 457 • MARKETING IMPLICATIONS 460 The Connectedness Function 461 The Expressiveness Function 462 • MARKETING IMPLICATIONS 462 Multiple Functions 462 Symbols and Self Concept 463 • MARKETING IMPLICATIONS 465 Special Possessions 464 Types of Special Possessions 464 The Characteristics That Describe Special Possessions 466 Why Some Products Are Special 466 Consumer Characteristics Affect What Is Special 468 Rituals Used with Special Possessions 468 Disposing of Special Possessions 469 Sacred Meaning 470 Sacred People, Objects, and Places 470 The Characteristics That Describe Sacred Entities 470 How Sacred Objects Are Profaned 471 • MARKETING IMPLICATIONS 471 The Transfer of Symbolic Meaning through Gift Giving 471 The Timing of Gifts 472 Three Stages of Gift Giving 472 • MARKETING IMPLICATIONS 476 Summary 477 Questions for Review and Discussion 477 Exercises 477 H ADOPTION OF. RESISTANCE TO. AND DIFFUSION OF INNOVATIONS Introduction: Driving into the Future 478 Innovations 479 Defining an Innovation 481 Innovations Characterized by Degree of Novelty 482 Innovations Characterized by Benefits Offered 483 Innovations Characterized by Breadth 484 Adoption of Innovations and Resistance to Adoption 485 Resistance to Adoption 485 How Consumers Adopt Innovations 485 • MARKETING IMPLICATIONS 487 Timing of Innovation Adoption Decisions 487 • MARKETING IMPLICATIONS 489 Diffusion 491 How Offerings Diffuse through a Market 491 Factors Affecting the Shape of the Diffusion Curve 492 How Diffusion Relates to the Product Life Cycle 493 CONTENTS • xiji • MARKETING IMPLICATIONS 493 Influences on Adoption, Resistance, and Diffusion 494 Characteristics of the Innovation 494 • MARKETING IMPLICATIONS 495 Uncertainty 496 • MARKETING IMPLICATIONS 496 Consumer Learning Requirements 496 • MARKETING IMPLICATIONS 498 Social Relevance 499 • MARKETING IMPLICATIONS 499 Legitimacy and Adaptability 500 • MARKETING IMPLICATIONS 500 Characteristics of the Social System 500 • MARKETING IMPLICATIONS 50t The Consequences of Innovations 502 Summary 503 Questions for Review and Discussion 503 Exercises 503 PART SIX Consumer Welfare H CONSUMERISM AND PUBLIC POLICY ISSUES Introduction: Battling over Better Pizza 506 What Is Consumerism? 507 Groups Involved with Public Policy and Consumerism 508 Government Agencies 508 Industry Self Regulation 509 Consumer Groups 510 How Marketing Practices Violate Consumer Rights 510 Deceptive Advertising and Labeling 510 Deceptive Selling Tactics 513 Advertising to Children 515 Privacy on the Internet 517 Product Information and Safety Issues 518 Consumer Protection through Information 519 Consumer Protection through Product Safety 521 XJV • CONTENTS Environmental Protection 524 Environmentally Conscious Behavior 524 Conservation Behavior 525 Consumerism around the World 527 Summary 528 Questions for Review and Discussion 529 Exercises 529 H THE DARK SIDE Of CONSUMER BEHAVIOR AND MARKETING Introduction: Who Is Collecting Your Personal Data—and Why? 530 Deviant Consumer Behavior 531 Compulsive Buying 531 • MARKETING IMPLICATIONS 534 Consumer Theft 535 • MARKETING IMPLICATIONS 538 Black Markets 538 Addictive and Compulsive Consumption 539 • MARKETING IMPLICATIONS 540 Underage Drinking and Smoking 541 • MARKETING IMPLICATIONS 542 Negative Effects of Marketing 545 Does Advertising Affect Self image? 545 • MARKETING IMPLICATIONS 546 Does Advertising Misrepresent Segments of Consumers? 548 • MARKETING IMPLICATIONS 549 Do Marketing Practices Invade Consumers Privacy? 550 • MARKETING IMPLICATIONS 551 How Can Consumers Resist Marketing Practices? 552 Summary 553 Questions for Review and Discussion 553 Exercises 554 Endnotes 555 Name Index 657 Organization Index 659 Subject Index 667
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genre	1\p (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV019351964
illustrated	Illustrated
indexdate	2024-12-20T11:58:42Z
institution	BVB
isbn	0618264825
language	English
lccn	2002109477
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-012816007
oclc_num	52750586
open_access_boolean
owner	DE-703 DE-188
owner_facet	DE-703 DE-188
physical	XXI, 697 S. Ill., graph. Darst.
publishDate	2004
publishDateSearch	2004
publishDateSort	2004
publisher	Houghton Mifflin
record_format	marc
spellingShingle	Hoyer, Wayne D. Consumer behavior Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4187567-9 (DE-588)4062644-1 (DE-588)4123623-3
title	Consumer behavior
title_auth	Consumer behavior
title_exact_search	Consumer behavior
title_full	Consumer behavior Wayne D. Hoyer, Debbie J. MacInnis
title_fullStr	Consumer behavior Wayne D. Hoyer, Debbie J. MacInnis
title_full_unstemmed	Consumer behavior Wayne D. Hoyer, Debbie J. MacInnis
title_short	Consumer behavior
title_sort	consumer behavior
topic	Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Comportement du consommateur Consumentengedrag Marketing Consumer behavior Verbraucherforschung Verbraucherverhalten Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012816007&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior

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