Relationship marketing: creating stakeholder value
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth
2004
|
| Ausgabe: | Repr. |
| Schlagwörter: | |
| Umfang: | XVI, 242 S. graph. Darst. |
| ISBN: | 0750648392 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV019348806 | ||
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| 100 | 1 | |a Christopher, Martin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing |b creating stakeholder value |c Martin Christopher ; Adrian Payne ; David Ballantyne |
| 250 | |a Repr. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth |c 2004 | |
| 300 | |a XVI, 242 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Qualitätssicherung |0 (DE-588)4126457-5 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Servicepolitik |0 (DE-588)4234502-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 1 | 1 | |a Qualitätssicherung |0 (DE-588)4126457-5 |D s |
| 689 | 1 | 2 | |a Servicepolitik |0 (DE-588)4234502-9 |D s |
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| 700 | 1 | |a Ballantyne, David |e Verfasser |0 (DE-588)14114162X |4 aut | |
| 700 | 1 | |a Payne, Adrian |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-012812974 | |
Datensatz im Suchindex
| _version_ | 1818960507076345856 |
|---|---|
| any_adam_object | |
| author | Christopher, Martin Ballantyne, David Payne, Adrian |
| author_GND | (DE-588)14114162X |
| author_facet | Christopher, Martin Ballantyne, David Payne, Adrian |
| author_role | aut aut aut |
| author_sort | Christopher, Martin |
| author_variant | m c mc d b db a p ap |
| building | Verbundindex |
| bvnumber | BV019348806 |
| classification_rvk | QP 620 |
| classification_tum | WIR 820f |
| ctrlnum | (OCoLC)635219237 (DE-599)BVBBV019348806 |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. |
| format | Book |
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| id | DE-604.BV019348806 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:58:38Z |
| institution | BVB |
| isbn | 0750648392 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012812974 |
| oclc_num | 635219237 |
| open_access_boolean | |
| owner | DE-1102 DE-1049 |
| owner_facet | DE-1102 DE-1049 |
| physical | XVI, 242 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Butterworth |
| record_format | marc |
| spelling | Christopher, Martin Verfasser aut Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne Repr. Oxford [u.a.] Butterworth 2004 XVI, 242 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s 1\p DE-604 Ballantyne, David Verfasser (DE-588)14114162X aut Payne, Adrian Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christopher, Martin Ballantyne, David Payne, Adrian Relationship marketing creating stakeholder value Qualitätssicherung (DE-588)4126457-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4126457-5 (DE-588)4236865-0 (DE-588)4234502-9 (DE-588)4037589-4 (DE-588)4326109-7 |
| title | Relationship marketing creating stakeholder value |
| title_auth | Relationship marketing creating stakeholder value |
| title_exact_search | Relationship marketing creating stakeholder value |
| title_full | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_fullStr | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_full_unstemmed | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing creating stakeholder value |
| title_sub | creating stakeholder value |
| topic | Qualitätssicherung (DE-588)4126457-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Qualitätssicherung Kundenmanagement Servicepolitik Marketing Beziehungsmanagement |
| work_keys_str_mv | AT christophermartin relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue |