Marketing research:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1998
|
| Schlagwörter: | |
| Umfang: | XX, 780 S. |
| ISBN: | 0321014162 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019339185 | ||
| 003 | DE-604 | ||
| 005 | 20040922 | ||
| 007 | t| | ||
| 008 | 040719s1998 xxu |||| 00||| eng d | ||
| 020 | |a 0321014162 |9 0-321-01416-2 | ||
| 035 | |a (OCoLC)318236423 | ||
| 035 | |a (DE-599)BVBBV019339185 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-859 |a DE-739 |a DE-1049 |a DE-521 |a DE-634 |a DE-83 |a DE-188 |a DE-N2 | ||
| 050 | 0 | |a HF5415.2.L3883 1998 | |
| 082 | 0 | |a 658.8/3 21 | |
| 082 | 0 | |a 658.83 |b L235 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Lehmann, Donald R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| 264 | 1 | |a Reading, Mass. [u.a.] |b Addison-Wesley |c 1998 | |
| 300 | |a XX, 780 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Mercadeo - Investigaciones | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Gupta, Sunil |e Verfasser |4 aut | |
| 700 | 1 | |a Steckel, Joel H. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-012803816 | |
Datensatz im Suchindex
| _version_ | 1818960492911132672 |
|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. Gupta, Sunil Steckel, Joel H. |
| author_facet | Lehmann, Donald R. Gupta, Sunil Steckel, Joel H. |
| author_role | aut aut aut |
| author_sort | Lehmann, Donald R. |
| author_variant | d r l dr drl s g sg j h s jh jhs |
| building | Verbundindex |
| bvnumber | BV019339185 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2.L3883 1998 |
| callnumber-search | HF5415.2.L3883 1998 |
| callnumber-sort | HF 45415.2 L3883 41998 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)318236423 (DE-599)BVBBV019339185 |
| dewey-full | 658.8/321 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 21 658.83 |
| dewey-search | 658.8/3 21 658.83 |
| dewey-sort | 3658.8 13 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01407nam a2200433 c 4500</leader><controlfield tag="001">BV019339185</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040922 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">040719s1998 xxu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0321014162</subfield><subfield code="9">0-321-01416-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)318236423</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019339185</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2.L3883 1998</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3 21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.83</subfield><subfield code="b">L235</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lehmann, Donald R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research</subfield><subfield code="c">Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Reading, Mass. [u.a.]</subfield><subfield code="b">Addison-Wesley</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 780 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mercadeo - Investigaciones</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gupta, Sunil</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Steckel, Joel H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012803816</subfield></datafield></record></collection> |
| id | DE-604.BV019339185 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T11:58:24Z |
| institution | BVB |
| isbn | 0321014162 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012803816 |
| oclc_num | 318236423 |
| open_access_boolean | |
| owner | DE-859 DE-739 DE-1049 DE-521 DE-634 DE-83 DE-188 DE-N2 |
| owner_facet | DE-859 DE-739 DE-1049 DE-521 DE-634 DE-83 DE-188 DE-N2 |
| physical | XX, 780 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Lehmann, Donald R. Verfasser aut Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel Reading, Mass. [u.a.] Addison-Wesley 1998 XX, 780 S. txt rdacontent n rdamedia nc rdacarrier Mercadeo - Investigaciones Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s DE-188 Gupta, Sunil Verfasser aut Steckel, Joel H. Verfasser aut |
| spellingShingle | Lehmann, Donald R. Gupta, Sunil Steckel, Joel H. Marketing research Mercadeo - Investigaciones Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| title_fullStr | Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| title_full_unstemmed | Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Mercadeo - Investigaciones Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Mercadeo - Investigaciones Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT lehmanndonaldr marketingresearch AT guptasunil marketingresearch AT steckeljoelh marketingresearch |