Verfügbarkeit: Consumer behavior and marketing strategy

Consumer behavior and marketing strategy:

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Bibliographische Detailangaben
Beteiligte Personen:	Peter, Jerome Paul (VerfasserIn), Olson, Jerry C. 1944- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] McGraw-Hill 2005
Ausgabe:	7th ed., internat. ed.
Schriftenreihe:	McGraw-Hill/Irwin series in marketing
Schlagwörter:	Comportement du consommateur Consumentengedrag Marketing Stratégie de marketing Consumer behavior Verbraucherverhalten Strategisches Management Marketingstrategie
Beschreibung:	Various multi-media instructional materials are available to supplement the text
Umfang:	XXV, 578 S. Ill., graph. Darst.
ISBN:	0072864877 0071111778

Internformat

MARC


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Datensatz im Suchindex

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author	Peter, Jerome Paul Olson, Jerry C. 1944-
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dewey-ones	658 - General management
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illustrated	Illustrated
indexdate	2024-12-20T11:57:45Z
institution	BVB
isbn	0072864877 0071111778
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-012777998
oclc_num	53975563
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physical	XXV, 578 S. Ill., graph. Darst.
publishDate	2005
publishDateSearch	2005
publishDateSort	2005
publisher	McGraw-Hill
record_format	marc
series2	McGraw-Hill/Irwin series in marketing
spelling	Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 7th ed., internat. ed. Boston [u.a.] McGraw-Hill 2005 XXV, 578 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4124261-0 (DE-588)4120697-6
title	Consumer behavior and marketing strategy
title_auth	Consumer behavior and marketing strategy
title_exact_search	Consumer behavior and marketing strategy
title_full	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_fullStr	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_full_unstemmed	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_short	Consumer behavior and marketing strategy
title_sort	consumer behavior and marketing strategy
topic	Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Comportement du consommateur Consumentengedrag Marketing Stratégie de marketing Consumer behavior Verbraucherverhalten Strategisches Management Marketingstrategie
work_keys_str_mv	AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy

Verfügbarkeit

MARC

Datensatz im Suchindex

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