Verfügbarkeit: Marketing ethics | Technische Universität München

Marketing ethics: an international perspective

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Bibliographische Detailangaben
Beteilige Person:	Schlegelmilch, Bodo B. 1955- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] Internat. Thomson Business Press 2001
Ausgabe:	Repr.
Schriftenreihe:	Advanced marketing series
Schlagwörter:	Multinationales Unternehmen Marketing Ethik Wirtschaftsethik Internationales Marketing Unternehmensethik
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010714630&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	X, 468 S.
ISBN:	186152191X

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Datensatz im Suchindex

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adam_text	Contents List of figures vii List of tables viii List of exhibits χ About the author xi Acknowledgements xii Part I Fundamentals of marketing ethics 1 1 Introduction 3 2 Key concepts and approaches 18 3 Environmental influences on business ethics in the triad 44 4 Ethical dimensions in the analysis of international market opportunities 62 5 Ethical dimensions in international marketing management: product and pricing policies 80 6 Ethical dimensions in international marketing management: distribution and promotion policies 97 7 Implementation of ethics into corporate decision making 113 8 Future ethical challenges 134 Part II Ethics in international marketing practice - cases 153 9 RU486 155 10 Starnes-Brenner Machine Tool Company: to bribe or not to bribe 191 11 Levi Strauss & Co.: global sourcing 197 12 Audi of America Inc. 235 Part III Readings in international marketing ethics 241 13 Ethics and working with the Japanese: the entrepreneur and the elite course 243 Ernest Gründling VI CONTENTS 14 Corporate policy and the ethics of competitor intelligence gathering 260 Lynn Sharp Paine 15 Ethical attitudes to bribery and extortion 283 Jack Mahoney 16 The influence of country and industry on ethical perceptions of senior executives in the US and Europe 302 Bodo В. Schlegelmilch and Diana С. Robertson 17 International marketing of organs for transplantation 328 Robert S. Tancer 18 Ethics, pricing and the pharmaceutical industry 341 Richard A. Spinello 19 Do corporate codes of ethics reflect national character? Evidence from Europe and the United States 356 Catherine C. Langlois and Bodo В. Schlegelmilch 20 The need for moral champions in global marketing 380 Lyn S. Amine Part IV Business ethics resources 397 Appendix A: Addresses of centres and institutes of business ethics 399 Appendix B: Business ethics related sites on the World Wide Web 421 Appendix C: Examples of credos and corporate codes of ethics 426 Appendix D: Examples of an ethics audit report: The Body Shop 436 Appendix E: Companies offering ethics consulting 456 Index 457
any_adam_object	1
author	Schlegelmilch, Bodo B. 1955-
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classification_rvk	QP 343
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discipline	Wirtschaftswissenschaften
edition	Repr.
format	Book
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spellingShingle	Schlegelmilch, Bodo B. 1955- Marketing ethics an international perspective Multinationales Unternehmen (DE-588)4075092-9 gnd Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Unternehmensethik (DE-588)4202404-3 gnd
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title	Marketing ethics an international perspective
title_auth	Marketing ethics an international perspective
title_exact_search	Marketing ethics an international perspective
title_full	Marketing ethics an international perspective Bodo B. Schlegelmilch
title_fullStr	Marketing ethics an international perspective Bodo B. Schlegelmilch
title_full_unstemmed	Marketing ethics an international perspective Bodo B. Schlegelmilch
title_short	Marketing ethics
title_sort	marketing ethics an international perspective
title_sub	an international perspective
topic	Multinationales Unternehmen (DE-588)4075092-9 gnd Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Unternehmensethik (DE-588)4202404-3 gnd
topic_facet	Multinationales Unternehmen Marketing Ethik Wirtschaftsethik Internationales Marketing Unternehmensethik
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010714630&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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