Cases in promotional strategy:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1971
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagwörter: | |
| Umfang: | X, 382 S. Ill. |
Internformat
MARC
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| 008 | 030807s1971 xx a||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)137256 | ||
| 035 | |a (DE-599)BVBBV017394249 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Cases in promotional strategy |c James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1971 | |
| 300 | |a X, 382 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Marketing |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Talarzyk, W. W. |e Verfasser |4 aut | |
| 700 | 1 | |a Larson, Carl M. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-010480790 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe w w t ww wwt c m l cm cml |
| building | Verbundindex |
| bvnumber | BV017394249 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)137256 (DE-599)BVBBV017394249 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV017394249 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:18:40Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010480790 |
| oclc_num | 137256 |
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| physical | X, 382 S. Ill. |
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| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson 1. publ. Homewood, Ill. Irwin 1971 X, 382 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Advertising Case studies Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Talarzyk, W. W. Verfasser aut Larson, Carl M. Verfasser aut |
| spellingShingle | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. Cases in promotional strategy Advertising Case studies Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in promotional strategy |
| title_auth | Cases in promotional strategy |
| title_exact_search | Cases in promotional strategy |
| title_full | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_fullStr | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_full_unstemmed | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_short | Cases in promotional strategy |
| title_sort | cases in promotional strategy |
| topic | Advertising Case studies Marketing Case studies |
| topic_facet | Advertising Case studies Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT engeljamesf casesinpromotionalstrategy AT talarzykww casesinpromotionalstrategy AT larsoncarlm casesinpromotionalstrategy |