PR ist die bessere Werbung!:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch Englisch |
| Veröffentlicht: |
Frankfurt am Main ; [München]
Redline Wirtschaft bei Verl. Moderne Industrie
2003
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010403208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 312 S. Ill., graph. Darst. |
| ISBN: | 3478211506 |
Internformat
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| 240 | 1 | 0 | |a The fall of advertising and the rise of PR |
| 245 | 1 | 0 | |a PR ist die bessere Werbung! |c Al Ries ; Laura Ries |
| 264 | 1 | |a Frankfurt am Main ; [München] |b Redline Wirtschaft bei Verl. Moderne Industrie |c 2003 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | 1 |
| author | Ries, Al Ries, Laura |
| author_facet | Ries, Al Ries, Laura |
| author_role | aut aut |
| author_sort | Ries, Al |
| author_variant | a r ar l r lr |
| building | Verbundindex |
| bvnumber | BV017259906 |
| classification_rvk | QP 630 QP 637 |
| ctrlnum | (OCoLC)76530250 (DE-599)BVBBV017259906 |
| dewey-full | 659.4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.4 |
| dewey-search | 659.4 |
| dewey-sort | 3659.4 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV017259906 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:16:55Z |
| institution | BVB |
| isbn | 3478211506 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010403208 |
| oclc_num | 76530250 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-859 DE-1049 DE-2070s |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-859 DE-1049 DE-2070s |
| physical | 312 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Redline Wirtschaft bei Verl. Moderne Industrie |
| record_format | marc |
| spelling | Ries, Al Verfasser aut The fall of advertising and the rise of PR PR ist die bessere Werbung! Al Ries ; Laura Ries Frankfurt am Main ; [München] Redline Wirtschaft bei Verl. Moderne Industrie 2003 312 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Ries, Laura Verfasser aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010403208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ries, Al Ries, Laura PR ist die bessere Werbung! Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4061963-1 |
| title | PR ist die bessere Werbung! |
| title_alt | The fall of advertising and the rise of PR |
| title_auth | PR ist die bessere Werbung! |
| title_exact_search | PR ist die bessere Werbung! |
| title_full | PR ist die bessere Werbung! Al Ries ; Laura Ries |
| title_fullStr | PR ist die bessere Werbung! Al Ries ; Laura Ries |
| title_full_unstemmed | PR ist die bessere Werbung! Al Ries ; Laura Ries |
| title_short | PR ist die bessere Werbung! |
| title_sort | pr ist die bessere werbung |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Öffentlichkeitsarbeit Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010403208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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