Direct marketing: a step-by-step guide to effective planning and targeting
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London u.a.
Kogan Page
2002
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Marketing in action series
|
| Schlagwörter: | |
| Umfang: | XII, 180 S. |
| ISBN: | 0749436778 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV017239004 | ||
| 003 | DE-604 | ||
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| 035 | |a (DE-599)BVBBV017239004 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a Direct marketing |b a step-by-step guide to effective planning and targeting |c Roddy Mullin |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London u.a. |b Kogan Page |c 2002 | |
| 300 | |a XII, 180 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing in action series | |
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| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-010388887 | |
Datensatz im Suchindex
| _version_ | 1818957862153486336 |
|---|---|
| any_adam_object | |
| author | Mullin, Roddy |
| author_facet | Mullin, Roddy |
| author_role | aut |
| author_sort | Mullin, Roddy |
| author_variant | r m rm |
| building | Verbundindex |
| bvnumber | BV017239004 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)48362806 (DE-599)BVBBV017239004 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV017239004 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T11:16:35Z |
| institution | BVB |
| isbn | 0749436778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010388887 |
| oclc_num | 48362806 |
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| owner | DE-1047 |
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| physical | XII, 180 S. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Marketing in action series |
| spelling | Mullin, Roddy Verfasser aut Direct marketing a step-by-step guide to effective planning and targeting Roddy Mullin 1. publ. London u.a. Kogan Page 2002 XII, 180 S. txt rdacontent n rdamedia nc rdacarrier Marketing in action series Direct marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s DE-604 |
| spellingShingle | Mullin, Roddy Direct marketing a step-by-step guide to effective planning and targeting Direct marketing Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4012421-6 |
| title | Direct marketing a step-by-step guide to effective planning and targeting |
| title_auth | Direct marketing a step-by-step guide to effective planning and targeting |
| title_exact_search | Direct marketing a step-by-step guide to effective planning and targeting |
| title_full | Direct marketing a step-by-step guide to effective planning and targeting Roddy Mullin |
| title_fullStr | Direct marketing a step-by-step guide to effective planning and targeting Roddy Mullin |
| title_full_unstemmed | Direct marketing a step-by-step guide to effective planning and targeting Roddy Mullin |
| title_short | Direct marketing |
| title_sort | direct marketing a step by step guide to effective planning and targeting |
| title_sub | a step-by-step guide to effective planning and targeting |
| topic | Direct marketing Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direct marketing Direktmarketing |
| work_keys_str_mv | AT mullinroddy directmarketingastepbystepguidetoeffectiveplanningandtargeting |