Strategic brand management: creating and sustaining brand equity long term
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Kogan Page
2003
|
| Ausgabe: | 2. ed., repr. |
| Schlagwörter: | |
| Beschreibung: | Hier auch früher erschienene unveränd. Nachdrucke |
| Umfang: | 443 S. graph. Darst. |
| ISBN: | 0749420693 9780749420697 |
Internformat
MARC
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| 020 | |a 0749420693 |9 0-7494-2069-3 | ||
| 020 | |a 9780749420697 |9 978-0-7494-2069-7 | ||
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| 245 | 1 | 0 | |a Strategic brand management |b creating and sustaining brand equity long term |c Jean-Noël Kapferer |
| 250 | |a 2. ed., repr. | ||
| 264 | 1 | |a London |b Kogan Page |c 2003 | |
| 300 | |a 443 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-010374297 | |
Datensatz im Suchindex
| DE-BY-TUM_call_number | 0002 WIR 810f 2012 A 5790(2,2001) |
|---|---|
| DE-BY-TUM_katkey | 1824626 |
| DE-BY-TUM_location | 00 |
| DE-BY-TUM_media_number | 040007503066 |
| _version_ | 1821933099572789248 |
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV017215454 |
| classification_rvk | QP 624 |
| classification_tum | KUN 077f |
| ctrlnum | (OCoLC)249658005 (DE-599)BVBBV017215454 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed., repr. |
| format | Book |
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| id | DE-604.BV017215454 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:16:15Z |
| institution | BVB |
| isbn | 0749420693 9780749420697 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010374297 |
| oclc_num | 249658005 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 DE-91 DE-BY-TUM |
| owner_facet | DE-1046 DE-1047 DE-91 DE-BY-TUM |
| physical | 443 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Kapferer, Jean-Noël Strategic brand management creating and sustaining brand equity long term Markenartikel / Strategisches Management / Markenpolitik Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4124261-0 (DE-588)4144679-3 |
| title | Strategic brand management creating and sustaining brand equity long term |
| title_auth | Strategic brand management creating and sustaining brand equity long term |
| title_exact_search | Strategic brand management creating and sustaining brand equity long term |
| title_full | Strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_fullStr | Strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_full_unstemmed | Strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
| title_short | Strategic brand management |
| title_sort | strategic brand management creating and sustaining brand equity long term |
| title_sub | creating and sustaining brand equity long term |
| topic | Markenartikel / Strategisches Management / Markenpolitik Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenartikel / Strategisches Management / Markenpolitik Markenartikel Strategisches Management Markenpolitik |
| work_keys_str_mv | AT kapfererjeannoel strategicbrandmanagementcreatingandsustainingbrandequitylongterm |
Paper/Kapitel scannen lassen
Teilbibliothek Stammgelände
| Signatur: |
0002 WIR 810f 2012 A 5790(2,2001)
Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |