Verfügbarkeit: Business marketing management | Technische Universität München

Business marketing management: a strategic view of industrial and organizational markets

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Hutt, Michael D. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Mason, Ohio Thomson/South-Western 2004
Ausgabe:	8. ed.
Schlagwörter:	Marketing Mercadeo industrial - Administración - Estudio de casos Industrial marketing > Management > Case studies Marketingmanagement Business-to-Business-Marketing Fallstudiensammlung
Umfang:	XXX, 714 S. graph. Darst.
ISBN:	0324190433

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV017211725
003	DE-604
005	20031017
007	t\|
008	030611s2004 xxud\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 2002116678
020			\|a 0324190433 \|9 0-324-19043-3
035			\|a (OCoLC)248936098
035			\|a (DE-599)BVBBV017211725
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-1051 \|a DE-11
050		0	\|a HF5415.13.H87 2004
082	0		\|a 658.8/04 21
082	0		\|a 658.8/04 \|2 21
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Hutt, Michael D. \|e Verfasser \|4 aut
245	1	0	\|a Business marketing management \|b a strategic view of industrial and organizational markets \|c Michael D. Hutt ; Thomas W. Speh
250			\|a 8. ed.
264		1	\|a Mason, Ohio \|b Thomson/South-Western \|c 2004
300			\|a XXX, 714 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		7	\|a Marketing \|2 gtt
650		4	\|a Mercadeo industrial - Administración - Estudio de casos
650		4	\|a Industrial marketing \|x Management \|v Case studies
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Business-to-Business-Marketing \|0 (DE-588)4631075-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Business-to-Business-Marketing \|0 (DE-588)4631075-7 \|D s
689	0	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1		\|8 2\p \|5 DE-604
700	1		\|a Speh, Thomas W. \|e Sonstige \|4 oth
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-010372351

Datensatz im Suchindex

_version_	1818957837914603520
any_adam_object
author	Hutt, Michael D.
author_facet	Hutt, Michael D.
author_role	aut
author_sort	Hutt, Michael D.
author_variant	m d h md mdh
building	Verbundindex
bvnumber	BV017211725
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13.H87 2004
callnumber-search	HF5415.13.H87 2004
callnumber-sort	HF 45415.13 H87 42004
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)248936098 (DE-599)BVBBV017211725
dewey-full	658.8/0421 658.8/04
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/04 21 658.8/04
dewey-search	658.8/04 21 658.8/04
dewey-sort	3658.8 14 221
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	8. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01904nam a2200517zc 4500</leader><controlfield tag="001">BV017211725</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20031017 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">030611s2004 xxud\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2002116678</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0324190433</subfield><subfield code="9">0-324-19043-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)248936098</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017211725</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1051</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13.H87 2004</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/04 21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/04</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hutt, Michael D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Business marketing management</subfield><subfield code="b">a strategic view of industrial and organizational markets</subfield><subfield code="c">Michael D. Hutt ; Thomas W. Speh</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">8. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mason, Ohio</subfield><subfield code="b">Thomson/South-Western</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXX, 714 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mercadeo industrial - Administración - Estudio de casos</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Speh, Thomas W.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010372351</subfield></datafield></record></collection>
genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV017211725
illustrated	Illustrated
indexdate	2024-12-20T11:16:12Z
institution	BVB
isbn	0324190433
language	English
lccn	2002116678
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-010372351
oclc_num	248936098
open_access_boolean
owner	DE-1051 DE-11
owner_facet	DE-1051 DE-11
physical	XXX, 714 S. graph. Darst.
publishDate	2004
publishDateSearch	2004
publishDateSort	2004
publisher	Thomson/South-Western
record_format	marc
spelling	Hutt, Michael D. Verfasser aut Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh 8. ed. Mason, Ohio Thomson/South-Western 2004 XXX, 714 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Speh, Thomas W. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hutt, Michael D. Business marketing management a strategic view of industrial and organizational markets Marketing gtt Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4631075-7 (DE-588)4037589-4 (DE-588)4522595-3
title	Business marketing management a strategic view of industrial and organizational markets
title_auth	Business marketing management a strategic view of industrial and organizational markets
title_exact_search	Business marketing management a strategic view of industrial and organizational markets
title_full	Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh
title_fullStr	Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh
title_full_unstemmed	Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh
title_short	Business marketing management
title_sort	business marketing management a strategic view of industrial and organizational markets
title_sub	a strategic view of industrial and organizational markets
topic	Marketing gtt Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Mercadeo industrial - Administración - Estudio de casos Industrial marketing Management Case studies Marketingmanagement Business-to-Business-Marketing Fallstudiensammlung
work_keys_str_mv	AT huttmichaeld businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets AT spehthomasw businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets

Verfügbarkeit

MARC

Datensatz im Suchindex

‌