The art firm: aesthetic management and metaphysical marketing
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Stanford, Calif.
Stanford Business Books
2004
|
| Ausgabe: | Orig. print. |
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/toc/ecip042/2003007587.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010306263&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | "With figures by Anna Tribelhorn, drawings by Pierre Guillet de Monthoux, and photography by Jenny Ruther.". - Includes bibliographical references and index |
| Umfang: | XIV, 391 S. Ill. |
| ISBN: | 0804748136 |
Internformat
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| 650 | 7 | |a Marketing |2 gtt | |
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Datensatz im Suchindex
| _version_ | 1819267485481828352 |
|---|---|
| adam_text | Titel: The art firm
Autor: Guillet de Monthoux, Pierre
Jahr: 2004
Contents
Preface Welcome to Dionysus Inc. xi
Chapter 1 Play as Aesthetic Scdwung I
Points of Departure ? Aesthetic Theaters I
Operating Theater 1
Lecturing Theater 7
Festival Theater 11
Schiller s Sckwung Strategy 15
Chapter 2 Players in Aesthetic Philosophy 21
Audience: Kant s Public 21
Third-Way Philosophy 21
The Sublime and the Beautiful 23
Aesthetics for Publicity 27
Artist: Schelling s Creator 31
Aesthetics for Creativity 31
Creating Symbols 36
The Philosophical Genius 39
Critic: Dewey s Educator 43
Managing Art 43
Market Art 49
Aesthetics for Democracy 56
Technician: Nietzsche s Leader 59
Aesthetics for Energy 59
Schwungsong Wagner 62
Schwungdance Napoleon 66
Chapter 3 Problems for Art Firms 73
Gadamer s Art Firm 73
The Dual Dilemma 79
Totality?Imploding Art Work 79
Banality?Exploding Art Work 86
Chapter 4 Metaphysics?Marketing of Art Firms 94
Schopenhauer s Business of Being 94
Aesthetic Production?Embodying the Thing-in-Itself 100
Aesthetic Consumption?Contemplating the Thing-in-Itself 104
Chapter 5 Avant-Garde Enterprises 110
Cases of Aesthetic Management 110
Wagner s Bayreuth Brand 110
Theatre Libre?Antoine s Naturalist Project 121
Theatre de l CEuvre?Lugne s Symbolist Undertaking 127
Metaphysics of Value 133
Kahnweiler s Symbolic Surplus 133
Kandinsky s Rhetoric Surplus 140
Genette s Immanent Object 148
Chapter 6 Artistic Companies 154
Cases of Aesthetic Management 154
David s Festival Firm 154
Stanislavski s Backstage Studio 160
Diaghilev s Frontstage Ballet 174
Metaphysics of Politics 186
Discovering the State of Nature 186
Designing Cultures for Nations 190
Legendre s Mirror of Modernity 194
Chapter 7 Art Corporations 202
Metaphysics of Industry 202
Culture for Workers 202
Nature of Work 214
Cases of Aesthetic Management 219
Father Alf in Democratic Industry 219
Mother Osten and Industrial Democracy 233
Chapter 8 Flux Firms 247
Beuys s Aesthetic Management of Social Sculpture 247
Extending Art as Capital 247
Human Capital When Everyone Is an Artist 253
Simmel s Metaphysics of Organization 262
Chapter 9 Postmod Performances 269
Big Bang Berlin: Rephilosophizing the Third 269
Cases of Aesthetic Management 283
Midler Performing Matter 283
Wilson Performing Form 287
Castorf s Media-Consumption Metaphysics 296
Berliner Boxer 296
Stockholmer Schivung 304
Chapter 10 Dionysus Inc.?Extending the Art Firm 316
Aesthetic Management and Metaphysical Marketing 316
The Dualism?Aesthetic Management
Against Totality and Banality 316
The Third?Metaphysics of Art Work 322
The Embedded Art Firm and Its Aesthetic Players 327
Technicians Torn Between Production and Finance 327
Artists Halfway Between Design and Media 332
Critics from Marketing Toward Culture 336
Audience of Half Consumers and Half Managers 339
An Emerging Art Firm: Pistoletto s Aesthetic Play 347
Notes 359
Index 373
|
| any_adam_object | 1 |
| author | Guillet de Monthoux, Pierre 1946- |
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| dewey-ones | 111 - Ontology |
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| dewey-sort | 3111 285 |
| dewey-tens | 110 - Metaphysics |
| discipline | Philosophie |
| edition | Orig. print. |
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| language | English |
| lccn | 2003007587 |
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| spellingShingle | Guillet de Monthoux, Pierre 1946- The art firm aesthetic management and metaphysical marketing Esthetica gtt Management gtt Marketing gtt Philosophie Ästhetik Aesthetics Management Philosophy Marketing Ästhetik (DE-588)4000626-8 gnd Kunstproduktion (DE-588)4166043-2 gnd Marketing (DE-588)4037589-4 gnd Philosophie (DE-588)4045791-6 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
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| title | The art firm aesthetic management and metaphysical marketing |
| title_auth | The art firm aesthetic management and metaphysical marketing |
| title_exact_search | The art firm aesthetic management and metaphysical marketing |
| title_full | The art firm aesthetic management and metaphysical marketing Pierre Guillet de Monthoux |
| title_fullStr | The art firm aesthetic management and metaphysical marketing Pierre Guillet de Monthoux |
| title_full_unstemmed | The art firm aesthetic management and metaphysical marketing Pierre Guillet de Monthoux |
| title_short | The art firm |
| title_sort | the art firm aesthetic management and metaphysical marketing |
| title_sub | aesthetic management and metaphysical marketing |
| topic | Esthetica gtt Management gtt Marketing gtt Philosophie Ästhetik Aesthetics Management Philosophy Marketing Ästhetik (DE-588)4000626-8 gnd Kunstproduktion (DE-588)4166043-2 gnd Marketing (DE-588)4037589-4 gnd Philosophie (DE-588)4045791-6 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Esthetica Management Marketing Philosophie Ästhetik Aesthetics Management Philosophy Kunstproduktion Strategisches Management |
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