Doing e-business: strategies for thriving in an electronic marketplace
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2001
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010214276&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XII, 292 S. graph. Darst. |
| ISBN: | 0471380652 |
Internformat
MARC
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| 245 | 1 | 0 | |a Doing e-business |b strategies for thriving in an electronic marketplace |c David Taylor ; Alyse D. Terhune |
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2001 | |
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Datensatz im Suchindex
| DE-BY-TUM_call_number | 0102 WIR 917f 2001 A 33098 |
|---|---|
| DE-BY-TUM_katkey | 1357840 |
| DE-BY-TUM_location | 01 |
| DE-BY-TUM_media_number | 040020142874 |
| _version_ | 1821932614984925184 |
| adam_text | Contents
] Acknowledgments xi
I Introduction 1
! The Golden Rules of E Business 2
1 Chapter 1: E Consumers: Power to the People 7
| Turn Internet Information into Power 9
j Refuse to Pay for Content 11
j Get Paid to Shop Online 12
j Start Multiple Web Businesses 13
i Band Together: Demand Aggregation 14
: Agents and Bots Amplify Consumer Power 15
Consumer Power Drives Commoditization 16
: Practical Strategies for Coping with Powerful
Consumers 17
Conclusion 21
Chapter 2: Building E Motionally Involving E Businesses 23
What People Do on the Internet 24
How People Feel about the Internet 24
How People Feel about E Businesses 26
Practical Strategies for Creating Emotional
Involvement 35
Conclusion 40
Chapter 3: From E Tailing to Consumer Automation 41
Profit Warning 41
i E Tailing Is about Efficiency 43
|
1
viii Contents
Household Management Applications 43
As E Tailers Die, Is There Life below the Top Tier? 44
Important E Tailing Trends to Watch 47
Practical Strategies for E Tailing Success 51
Conclusion 59
Chapter 4: Building and Managing Microbrands 61
The Components of Brand 61
The Emergence of Microbrands 62
When Does a Web Site Become a Brand 64
Obstacles to Building Microbrands 71
Practical Strategies for Building Microbrands 75
Conclusion 79 ,
Chapter 5: Can Customer Loyalty Survive the Web? 81
Provide a Quality Product or Service 83
Personalize and,Humanize Interactions 84
Loyalty and Emotions 85
Be Honest and Trustworthy, and Protect Privacy 86
Violating Customer Trust An Example 87
Practical Strategies for Improving Online Loyalty 90
Conclusion 99
Chapter 6: How to Compete with the Unknown 101
Deconstruction and Reconstruction: The Tactical
Quagmire 102
Strategic Planning and Context 104
Fear of Amazon in the E Age: Competitive
Strategy for Discontinuous Change 105
Porter s Framework in Context 106
The Human Factor in the Age of Technology 114
Business Avatars: Closing the Gap 117
Practical Strategies for E Age Vision 120
Conclusion 124
Contents ix
Chapter 7: Web Channel Conflict 125
The Value Chain in Crisis 126
The Metamorphosis of the Value Chain 129
Drivers of Channel Conflict 131
! Competition from AH the Angles 136
Channel Conflict 101 139
Practical Strategies for Channel Conflict
Preparedness 145
Conclusion 147
j Chapter 8: The End of Fixed Pricing 149
[ Perfecting Supply and Demand 149
j Cyberaggregation and Its Effect on Price 151
j Price Transformation in the E Age 153
i Shopping Bots and Their Effect on Pricing 159
I Counterbalancing Price Erosion 162
; Adverse Pricing: The Dark Side 167
: Practical Strategies for Pricing 169
Conclusion 171
Chapter 9: Emerging E Commerce Business Models 173
The Chaos Factor 173
¦, Online E Commerce Models 176
Making Money: Online Revenue Models 189
Practical Strategies for Web Speed Business
Model Adaptation 191
Conclusion 194
Chapter 10: The Evolution of B2B E Markets 195
The Future of Electronic Markets 195
B2C and B2B Commerce Myths and Realities 199
The E Market Opportunity 211
The Cybermediary Competitive Landscape 214
j Practical Strategies for E Market Management 218
Conclusion 220
x Contents
Chapter 11: Collaborative Business Communities 221
Interpersonal versus B2B Collaboration 222
Measuring B2B Collaboration 223
Implementing B2B Collaboration 224
Coercion Drives Collaboration 225
Required Process Changes 227
Next Generation Collaboration 229
Practical Strategies for Collaboration 235
Conclusion 238
Chapter 12: E Business Technologies: Realizing Their
Potential 241
Communication Technologies 242
Wireless 245
Decentralized, Peer to Peer Networks 247
Streaming Media 251
Communicating Devices 254
Biometric Technologies 258
Business Avatars 259
Practical Strategies for Emerging Technologies 262
Conclusion 262
Chapter 13: Conclusion: Top E Business Trends and
Practical Strategies 265
Appendix: Selected Web Sites Used or Referenced
in Our Research 277
Index 287
|
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| id | DE-604.BV016528182 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:12:39Z |
| institution | BVB |
| isbn | 0471380652 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010214276 |
| oclc_num | 633258438 |
| open_access_boolean | |
| owner | DE-91G DE-BY-TUM DE-B170 DE-188 |
| owner_facet | DE-91G DE-BY-TUM DE-B170 DE-188 |
| physical | XII, 292 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Taylor, David Terhune, Alyse D. Doing e-business strategies for thriving in an electronic marketplace Electronic Commerce (DE-588)4592128-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4120697-6 |
| title | Doing e-business strategies for thriving in an electronic marketplace |
| title_auth | Doing e-business strategies for thriving in an electronic marketplace |
| title_exact_search | Doing e-business strategies for thriving in an electronic marketplace |
| title_full | Doing e-business strategies for thriving in an electronic marketplace David Taylor ; Alyse D. Terhune |
| title_fullStr | Doing e-business strategies for thriving in an electronic marketplace David Taylor ; Alyse D. Terhune |
| title_full_unstemmed | Doing e-business strategies for thriving in an electronic marketplace David Taylor ; Alyse D. Terhune |
| title_short | Doing e-business |
| title_sort | doing e business strategies for thriving in an electronic marketplace |
| title_sub | strategies for thriving in an electronic marketplace |
| topic | Electronic Commerce (DE-588)4592128-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Electronic Commerce Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010214276&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT taylordavid doingebusinessstrategiesforthrivinginanelectronicmarketplace AT terhunealysed doingebusinessstrategiesforthrivinginanelectronicmarketplace |
Inhaltsverzeichnis
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Teilbibliothek Mathematik & Informatik
| Signatur: |
0102 WIR 917f 2001 A 33098 Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |