Verfügbarkeit: Relationship marketing | Technische Universität München

Relationship marketing: creating stakeholder value

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Bibliographische Detailangaben
Beteiligte Personen:	Christopher, Martin (VerfasserIn), Ballantyne, David (VerfasserIn), Payne, Adrian (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford [u.a.] Butterworth 2002
Ausgabe:	1. publ.
Schlagwörter:	Klantgerichtheid Relationship marketing Beziehungsmanagement Marketing Qualitätssicherung Kundenmanagement Servicepolitik
Umfang:	XVI, 242 S. graph. Darst.
ISBN:	0750648392

Internformat

MARC


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Datensatz im Suchindex

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author	Christopher, Martin Ballantyne, David Payne, Adrian
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illustrated	Illustrated
indexdate	2024-12-20T11:10:11Z
institution	BVB
isbn	0750648392
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-010101224
oclc_num	222940517
open_access_boolean
owner	DE-91 DE-BY-TUM DE-703 DE-706
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physical	XVI, 242 S. graph. Darst.
publishDate	2002
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publisher	Butterworth
record_format	marc
spellingShingle	Christopher, Martin Ballantyne, David Payne, Adrian Relationship marketing creating stakeholder value Klantgerichtheid gtt Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4126457-5 (DE-588)4236865-0 (DE-588)4234502-9
title	Relationship marketing creating stakeholder value
title_auth	Relationship marketing creating stakeholder value
title_exact_search	Relationship marketing creating stakeholder value
title_full	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_fullStr	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_full_unstemmed	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_short	Relationship marketing
title_sort	relationship marketing creating stakeholder value
title_sub	creating stakeholder value
topic	Klantgerichtheid gtt Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd
topic_facet	Klantgerichtheid Relationship marketing Beziehungsmanagement Marketing Qualitätssicherung Kundenmanagement Servicepolitik
work_keys_str_mv	AT christophermartin relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue

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Signatur:	0002 WIR 849f 04.2002 A 7491 Lageplan
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