Verfügbarkeit: The evolution of new markets | Technische Universität München

The evolution of new markets:

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Geroski, Paul A. 1952-2005 (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford [u.a.] Oxford Univ. Press 2003
Ausgabe:	1. publ.
Schlagwörter:	Innovations - Marketing - Cas, Études de Marktmechanisme Marktontwikkeling Productos nuevos - Mercadeo Productos nuevos - Mercadeo - Estudio de casos Produits nouveaux - Commercialisation Produits nouveaux - Commercialisation - Cas, Études de New products > Marketing New products > Marketing > Case studies Technological innovations > Marketing > Case studies Marktentwicklung Neuer Markt Neue Technologie Informationstechnische Industrie Marketing Technische Innovation Telekommunikationsindustrie Fallstudiensammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009959396&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	IX, 221 S. graph. Darst.
ISBN:	0199248893

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV014684052
003	DE-604
005	20031205
007	t\|
008	020828s2003 xxkd\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 2002033650
020			\|a 0199248893 \|9 0-19-924889-3
035			\|a (OCoLC)50479341
035			\|a (DE-599)BVBBV014684052
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxk \|c GB
049			\|a DE-20 \|a DE-91 \|a DE-473 \|a DE-N2 \|a DE-83 \|a DE-188
050		0	\|a HF5415.153
082	0		\|a 658.8 \|2 21
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a WIR 040f \|2 stub
100	1		\|a Geroski, Paul A. \|d 1952-2005 \|e Verfasser \|0 (DE-588)111427835 \|4 aut
245	1	0	\|a The evolution of new markets \|c P. A. Geroski
250			\|a 1. publ.
264		1	\|a Oxford [u.a.] \|b Oxford Univ. Press \|c 2003
300			\|a IX, 221 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Innovations - Marketing - Cas, Études de
650		7	\|a Marktmechanisme \|2 gtt
650		7	\|a Marktontwikkeling \|2 gtt
650		4	\|a Productos nuevos - Mercadeo
650		4	\|a Productos nuevos - Mercadeo - Estudio de casos
650		4	\|a Produits nouveaux - Commercialisation
650		4	\|a Produits nouveaux - Commercialisation - Cas, Études de
650		4	\|a New products \|x Marketing
650		4	\|a New products \|x Marketing \|v Case studies
650		4	\|a Technological innovations \|x Marketing \|v Case studies
650	0	7	\|a Marktentwicklung \|0 (DE-588)4123713-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Neuer Markt \|0 (DE-588)4419554-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Neue Technologie \|0 (DE-588)4194462-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Informationstechnische Industrie \|0 (DE-588)4528977-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Technische Innovation \|0 (DE-588)4431027-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Telekommunikationsindustrie \|0 (DE-588)4332612-2 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Telekommunikationsindustrie \|0 (DE-588)4332612-2 \|D s
689	0	1	\|a Technische Innovation \|0 (DE-588)4431027-4 \|D s
689	0	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Neue Technologie \|0 (DE-588)4194462-8 \|D s
689	1	1	\|a Neuer Markt \|0 (DE-588)4419554-0 \|D s
689	1	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1		\|5 DE-604
689	2	0	\|a Technische Innovation \|0 (DE-588)4431027-4 \|D s
689	2	1	\|a Neuer Markt \|0 (DE-588)4419554-0 \|D s
689	2	2	\|a Marktentwicklung \|0 (DE-588)4123713-4 \|D s
689	2		\|5 DE-188
689	3	0	\|a Informationstechnische Industrie \|0 (DE-588)4528977-3 \|D s
689	3	1	\|a Marktentwicklung \|0 (DE-588)4123713-4 \|D s
689	3		\|8 1\p \|5 DE-604
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009959396&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-009959396

Datensatz im Suchindex

DE-BY-TUM_call_number	0002 WIR 020f 04.2003 A 7248
DE-BY-TUM_katkey	1409959
DE-BY-TUM_location	00
DE-BY-TUM_media_number	040005129182
_version_	1821940710305169408
adam_text	Contents List of Figures xi 1. Introduction 1 Making sense of the internet 2 That s a nice story, but so what? 6 Supercomputers 9 The basic premise 12 Back to the future of the internet 14 The plan of the book 16 A few disclaimers 17 References and further reading 19 2. Where do new technologies come from? 21 Television 22 The drivers of innovation: demand pull and supply push 24 Demand pull 26 Computers, scientific instruments, and television (again) 32 Science, technology, and patterns of innovation 35 A digression on technological trajectories 42 Supply push in a nutshell 45 Product variety at the birth of markets 46 More stories: e grocery businesses and internet service provision 48 viii Contents The role of demand, again 52 Two caveats 55 And so . . .? 56 References and further reading 58 3. The structure of new markets 61 Automobiles and the Detroit miracle 62 More stories 67 Some stylized facts 72 The challenge 74 Product variety and entry 75 A digression on product characteristics 78 Cars (again) and other illustrations 80 Getting back to the point 83 Two further questions 85 So, what s the rush? 86 The dot.com bubble 90 And, finally, where do these guys come from? 91 Medical diagnostic imaging and other stories 94 And so . . .? 96 References and further reading 97 4. Developing the new product design 101 Typewriters 102 The importance of making a choice 105 What exactly is a dominant design? Ill Computer operating systems 113 So, how many designs will dominate? 117 Two more complications 120 Cars (again) 123 Dominant designs and niches 124 The problem of choosing a dominant design 127 Contents ix Whatever happened to quadrophonic sound? 129 So, how does it actually happen? 132 Satellite television, video cassette recorders, and other stories 134 Does every market go through this process? 138 And so . ..? 142 References and further reading 143 5. The growth of the market 145 Mobile phones 146 More generally 148 The delights of logistical growth 151 A red herring 154 What are they waiting for? 161 Getting comfortable with genetically modified food and baked beans 163 Climbing on the bandwagon 167 A digression: consumer heterogeneity 169 Facing up to failure 174 Another digression: the old product almost always fights back 178 A final observation: shakeouts 184 Pulling it all together 186 References and further reading 188 6. Into the future 191 First movers and first mover advantages 192 The changing basis of competition 199 Getting locked in 205 So, where does the next new technology come from? 209 References and further reading 212 Index 215 List of Figures 2.1. A technological trajectory 41 2.2. AnS curve 44 3.1. Entry and exit into the US automobile industry 64 3.2. Number of automobile producers and total industry sales 65 3.3. The number of semi conductor producers and total sales (NOF: number of firms) 70 3.4. Several semi conductor populations 71 3.5. Net entry over an industry life cycle 73 5.1. The diffusion of various new products during the twentieth century 150 5.2. Another S curve 152 5.3. Two exponential growth paths 152 5.4. Total sales of several generations of semi conductors 179 5.5. The production of wooden and iron ships 181 5.6. Asymmetric S curves 183
any_adam_object	1
author	Geroski, Paul A. 1952-2005
author_GND	(DE-588)111427835
author_facet	Geroski, Paul A. 1952-2005
author_role	aut
author_sort	Geroski, Paul A. 1952-2005
author_variant	p a g pa pag
building	Verbundindex
bvnumber	BV014684052
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.153
callnumber-search	HF5415.153
callnumber-sort	HF 45415.153
callnumber-subject	HF - Commerce
classification_rvk	QP 600
classification_tum	WIR 040f
ctrlnum	(OCoLC)50479341 (DE-599)BVBBV014684052
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03113nam a2200757zc 4500</leader><controlfield tag="001">BV014684052</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20031205 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">020828s2003 xxkd\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2002033650</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0199248893</subfield><subfield code="9">0-19-924889-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)50479341</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014684052</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.153</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 040f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Geroski, Paul A.</subfield><subfield code="d">1952-2005</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)111427835</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The evolution of new markets</subfield><subfield code="c">P. A. Geroski</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Oxford Univ. Press</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX, 221 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Innovations - Marketing - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktmechanisme</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktontwikkeling</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Productos nuevos - Mercadeo</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Productos nuevos - Mercadeo - Estudio de casos</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits nouveaux - Commercialisation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits nouveaux - Commercialisation - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktentwicklung</subfield><subfield code="0">(DE-588)4123713-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuer Markt</subfield><subfield code="0">(DE-588)4419554-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neue Technologie</subfield><subfield code="0">(DE-588)4194462-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationstechnische Industrie</subfield><subfield code="0">(DE-588)4528977-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Technische Innovation</subfield><subfield code="0">(DE-588)4431027-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Telekommunikationsindustrie</subfield><subfield code="0">(DE-588)4332612-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Telekommunikationsindustrie</subfield><subfield code="0">(DE-588)4332612-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Technische Innovation</subfield><subfield code="0">(DE-588)4431027-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Neue Technologie</subfield><subfield code="0">(DE-588)4194462-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Neuer Markt</subfield><subfield code="0">(DE-588)4419554-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Technische Innovation</subfield><subfield code="0">(DE-588)4431027-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Neuer Markt</subfield><subfield code="0">(DE-588)4419554-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Marktentwicklung</subfield><subfield code="0">(DE-588)4123713-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Informationstechnische Industrie</subfield><subfield code="0">(DE-588)4528977-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Marktentwicklung</subfield><subfield code="0">(DE-588)4123713-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009959396&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009959396</subfield></datafield></record></collection>
genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV014684052
illustrated	Illustrated
indexdate	2024-12-20T11:06:28Z
institution	BVB
isbn	0199248893
language	English
lccn	2002033650
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-009959396
oclc_num	50479341
open_access_boolean
owner	DE-20 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-N2 DE-83 DE-188
owner_facet	DE-20 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-N2 DE-83 DE-188
physical	IX, 221 S. graph. Darst.
publishDate	2003
publishDateSearch	2003
publishDateSort	2003
publisher	Oxford Univ. Press
record_format	marc
spellingShingle	Geroski, Paul A. 1952-2005 The evolution of new markets Innovations - Marketing - Cas, Études de Marktmechanisme gtt Marktontwikkeling gtt Productos nuevos - Mercadeo Productos nuevos - Mercadeo - Estudio de casos Produits nouveaux - Commercialisation Produits nouveaux - Commercialisation - Cas, Études de New products Marketing New products Marketing Case studies Technological innovations Marketing Case studies Marktentwicklung (DE-588)4123713-4 gnd Neuer Markt (DE-588)4419554-0 gnd Neue Technologie (DE-588)4194462-8 gnd Informationstechnische Industrie (DE-588)4528977-3 gnd Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd Telekommunikationsindustrie (DE-588)4332612-2 gnd
subject_GND	(DE-588)4123713-4 (DE-588)4419554-0 (DE-588)4194462-8 (DE-588)4528977-3 (DE-588)4037589-4 (DE-588)4431027-4 (DE-588)4332612-2 (DE-588)4522595-3
title	The evolution of new markets
title_auth	The evolution of new markets
title_exact_search	The evolution of new markets
title_full	The evolution of new markets P. A. Geroski
title_fullStr	The evolution of new markets P. A. Geroski
title_full_unstemmed	The evolution of new markets P. A. Geroski
title_short	The evolution of new markets
title_sort	the evolution of new markets
topic	Innovations - Marketing - Cas, Études de Marktmechanisme gtt Marktontwikkeling gtt Productos nuevos - Mercadeo Productos nuevos - Mercadeo - Estudio de casos Produits nouveaux - Commercialisation Produits nouveaux - Commercialisation - Cas, Études de New products Marketing New products Marketing Case studies Technological innovations Marketing Case studies Marktentwicklung (DE-588)4123713-4 gnd Neuer Markt (DE-588)4419554-0 gnd Neue Technologie (DE-588)4194462-8 gnd Informationstechnische Industrie (DE-588)4528977-3 gnd Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd Telekommunikationsindustrie (DE-588)4332612-2 gnd
topic_facet	Innovations - Marketing - Cas, Études de Marktmechanisme Marktontwikkeling Productos nuevos - Mercadeo Productos nuevos - Mercadeo - Estudio de casos Produits nouveaux - Commercialisation Produits nouveaux - Commercialisation - Cas, Études de New products Marketing New products Marketing Case studies Technological innovations Marketing Case studies Marktentwicklung Neuer Markt Neue Technologie Informationstechnische Industrie Marketing Technische Innovation Telekommunikationsindustrie Fallstudiensammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009959396&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT geroskipaula theevolutionofnewmarkets

Verfügbarkeit

Bestellen (Login erforderlich)

Inhaltsverzeichnis
Paper/Kapitel scannen lassen

Teilbibliothek Stammgelände

Bestandsangaben von Teilbibliothek Stammgelände
Signatur:	0002 WIR 020f 04.2003 A 7248 Lageplan
Exemplar 1	Ausleihbar Am Standort