The consumer trap: big business marketing in American life
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Urbana [u.a.]
University of Illinois Press
2003
|
| Schriftenreihe: | The history of communication
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009940247&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references (p. 175-195) and index |
| Umfang: | x, 203 p. ill. : 24 cm |
| ISBN: | 0252028090 |
Internformat
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| 650 | 7 | |a Marketing - Coût - États-Unis |2 ram | |
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Datensatz im Suchindex
| _version_ | 1819376678362677248 |
|---|---|
| adam_text | Contents
Preface and Acknowledgments ix
1. Thinking the Unthinkable 1
2. The Marketing Race 16
3. The Targeting Race 35
4. The Motivation Research Race 53
5. The Product Management Race 77
6. The Sales Communications Race 96
7. Macromarketing and Public Subsidy 117
8. The Globalization of Marketing 124
9. The Consumer Trap 132
10. Escaping the Consumer Trap 155
Notes 175
Index 197
|
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| dewey-full | 380.1/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380.1/0973 |
| dewey-search | 380.1/0973 |
| dewey-sort | 3380.1 3973 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-12-20T11:06:00Z |
| institution | BVB |
| isbn | 0252028090 |
| language | English |
| lccn | 2002011038 |
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| publishDate | 2003 |
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| publisher | University of Illinois Press |
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| series2 | The history of communication |
| spellingShingle | Dawson, Michael The consumer trap big business marketing in American life Kosten gtt Marketing - Coût - États-Unis ram Marketing - États-Unis Marketing - États-Unis - Coût Marketing gtt Marketing United States Marketing United States Costs Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4078704-7 |
| title | The consumer trap big business marketing in American life |
| title_auth | The consumer trap big business marketing in American life |
| title_exact_search | The consumer trap big business marketing in American life |
| title_full | The consumer trap big business marketing in American life Michael Dawson |
| title_fullStr | The consumer trap big business marketing in American life Michael Dawson |
| title_full_unstemmed | The consumer trap big business marketing in American life Michael Dawson |
| title_short | The consumer trap |
| title_sort | the consumer trap big business marketing in american life |
| title_sub | big business marketing in American life |
| topic | Kosten gtt Marketing - Coût - États-Unis ram Marketing - États-Unis Marketing - États-Unis - Coût Marketing gtt Marketing United States Marketing United States Costs Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Kosten Marketing - Coût - États-Unis Marketing - États-Unis Marketing - États-Unis - Coût Marketing Marketing United States Marketing United States Costs Verbraucherverhalten USA |
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