Marketing management: a relationship approach
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow [u.a.]
Financial Times, Prentice Hall
2003
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Umfang: | XXVI, 787 S. Ill., graph. Darst. |
| ISBN: | 0273643789 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014497771 | ||
| 003 | DE-604 | ||
| 005 | 20031124 | ||
| 007 | t| | ||
| 008 | 020603s2003 xxkad|| |||| 00||| eng d | ||
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| 035 | |a (DE-599)BVBBV014497771 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hollensen, Svend |e Verfasser |0 (DE-588)1044269421 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a relationship approach |c Svend Hollensen |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow [u.a.] |b Financial Times, Prentice Hall |c 2003 | |
| 300 | |a XXVI, 787 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Relationship marketing |v Case studies | |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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| 689 | 0 | 1 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | 1 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
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Datensatz im Suchindex
| _version_ | 1818957107311935488 |
|---|---|
| any_adam_object | |
| author | Hollensen, Svend |
| author_GND | (DE-588)1044269421 |
| author_facet | Hollensen, Svend |
| author_role | aut |
| author_sort | Hollensen, Svend |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV014497771 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)49704765 (DE-599)BVBBV014497771 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV014497771 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:04:35Z |
| institution | BVB |
| isbn | 0273643789 |
| language | English |
| lccn | 2002070854 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009883393 |
| oclc_num | 49704765 |
| open_access_boolean | |
| owner | DE-945 DE-862 DE-BY-FWS DE-83 DE-20 |
| owner_facet | DE-945 DE-862 DE-BY-FWS DE-83 DE-20 |
| physical | XXVI, 787 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Financial Times, Prentice Hall |
| record_format | marc |
| spelling | Hollensen, Svend Verfasser (DE-588)1044269421 aut Marketing management a relationship approach Svend Hollensen 1. publ. Harlow [u.a.] Financial Times, Prentice Hall 2003 XXVI, 787 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Management gtt Marketing gtt Marketing Management Relationship marketing Relationship marketing Case studies Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hollensen, Svend Marketing management a relationship approach Management gtt Marketing gtt Marketing Management Relationship marketing Relationship marketing Case studies Beziehungsmarketing (DE-588)4789127-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4168907-0 (DE-588)4326109-7 (DE-588)4522595-3 |
| title | Marketing management a relationship approach |
| title_auth | Marketing management a relationship approach |
| title_exact_search | Marketing management a relationship approach |
| title_full | Marketing management a relationship approach Svend Hollensen |
| title_fullStr | Marketing management a relationship approach Svend Hollensen |
| title_full_unstemmed | Marketing management a relationship approach Svend Hollensen |
| title_short | Marketing management |
| title_sort | marketing management a relationship approach |
| title_sub | a relationship approach |
| topic | Management gtt Marketing gtt Marketing Management Relationship marketing Relationship marketing Case studies Beziehungsmarketing (DE-588)4789127-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Management Marketing Marketing Management Relationship marketing Relationship marketing Case studies Beziehungsmarketing Marketingmanagement Beziehungsmanagement Fallstudiensammlung |
| work_keys_str_mv | AT hollensensvend marketingmanagementarelationshipapproach |