E-commerce: a platform for integrated marketing ; case study on US retailing
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Münster [u.a.]
Lit
2002
|
| Ausgabe: | 2., überarb. Aufl. |
| Schriftenreihe: | Markt, Kommunikation, Innovation
4 |
| Schlagwörter: | |
| Beschreibung: | Literaturverz. S. 195 - 203 |
| Umfang: | 203 S. graph. Darst. |
| ISBN: | 382584661X |
Internformat
MARC
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| 245 | 1 | 0 | |a E-commerce |b a platform for integrated marketing ; case study on US retailing |c Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| 250 | |a 2., überarb. Aufl. | ||
| 264 | 1 | |a Münster [u.a.] |b Lit |c 2002 | |
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| 500 | |a Literaturverz. S. 195 - 203 | ||
| 650 | 4 | |a Electronic commerce |z United States | |
| 650 | 4 | |a Internet marketing |z United States | |
| 650 | 4 | |a Marketing |z United States | |
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Datensatz im Suchindex
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| author | Schmidt, Inga D. Döbler, Thomas Schenk, Michael 1948- |
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| author_sort | Schmidt, Inga D. |
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| building | Verbundindex |
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| callnumber-sort | HF 45548.325 U6 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)51854233 (DE-599)BVBBV014330315 |
| discipline | Wirtschaftswissenschaften |
| edition | 2., überarb. Aufl. |
| format | Book |
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| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV014330315 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:03:21Z |
| institution | BVB |
| isbn | 382584661X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009830995 |
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| physical | 203 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
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| publisher | Lit |
| record_format | marc |
| series | Markt, Kommunikation, Innovation |
| series2 | Markt, Kommunikation, Innovation |
| spelling | Schmidt, Inga D. Verfasser aut E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk 2., überarb. Aufl. Münster [u.a.] Lit 2002 203 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markt, Kommunikation, Innovation 4 Literaturverz. S. 195 - 203 Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel (DE-588)4127747-8 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Electronic Commerce (DE-588)4592128-3 s Einzelhandel (DE-588)4127747-8 s DE-604 Döbler, Thomas Verfasser aut Schenk, Michael 1948- Verfasser (DE-588)118191365 aut Markt, Kommunikation, Innovation 4 (DE-604)BV011095727 4 |
| spellingShingle | Schmidt, Inga D. Döbler, Thomas Schenk, Michael 1948- E-commerce a platform for integrated marketing ; case study on US retailing Markt, Kommunikation, Innovation Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel (DE-588)4127747-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4127747-8 (DE-588)4592128-3 (DE-588)4078704-7 |
| title | E-commerce a platform for integrated marketing ; case study on US retailing |
| title_auth | E-commerce a platform for integrated marketing ; case study on US retailing |
| title_exact_search | E-commerce a platform for integrated marketing ; case study on US retailing |
| title_full | E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| title_fullStr | E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| title_full_unstemmed | E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| title_short | E-commerce |
| title_sort | e commerce a platform for integrated marketing case study on us retailing |
| title_sub | a platform for integrated marketing ; case study on US retailing |
| topic | Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel (DE-588)4127747-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel Electronic Commerce USA |
| volume_link | (DE-604)BV011095727 |
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