Entrepreneurial marketing: lessons from Wharton's pioneering MBA course
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Wiley
2001
|
| Schlagwörter: | |
| Umfang: | XVI, 272 S. graph. Darst. |
| ISBN: | 0471382442 |
Internformat
MARC
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| 100 | 1 | |a Lodish, Leonard M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Entrepreneurial marketing |b lessons from Wharton's pioneering MBA course |c Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 2001 | |
| 300 | |a XVI, 272 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 1 | |a "Entrepreneurial Marketing provides entrepreneurs with the marketing concepts, methods, tactics, and strategies that can reduce the failure rate of new ventures by as much as sixty percent. This is the first book to combine sophisticated marketing approaches - such as Web-based segmentation and positioning - with practical guidance on how to apply them in entrepreneurial situations." "The authors include guerrilla techniques for viral and promotional marketing and creative, leveraged approaches to gaining visibility and name recognition on the Web. You'll see how to make connections with customers, suppliers, investors, and even stakeholders, as well as learn proven ways to build a strong brand." "The book addresses the key challenges of the new millennium - such as globalization, corporate consolidation, and new governmental regulation - that you must consider when designing your marketing strategy."--BOOK JACKET. | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Nouvelles entreprises - Gestion | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a New business enterprises |x Management | |
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| 700 | 1 | |a Morgan, Howard Lee |e Verfasser |4 aut | |
| 700 | 1 | |a Kallianpur, Amy |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009556425 | |
Datensatz im Suchindex
| DE-BY-TUM_call_number | 0002 WIR 810f 18.2001 A 54 |
|---|---|
| DE-BY-TUM_katkey | 1226850 |
| DE-BY-TUM_location | 00 |
| DE-BY-TUM_media_number | 040004647234 040004647245 |
| _version_ | 1821931544699207680 |
| any_adam_object | |
| author | Lodish, Leonard M. Morgan, Howard Lee Kallianpur, Amy |
| author_facet | Lodish, Leonard M. Morgan, Howard Lee Kallianpur, Amy |
| author_role | aut aut aut |
| author_sort | Lodish, Leonard M. |
| author_variant | l m l lm lml h l m hl hlm a k ak |
| building | Verbundindex |
| bvnumber | BV013963252 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
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| callnumber-search | HD62.5 |
| callnumber-sort | HD 262.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_tum | WIR 540f WIR 810f |
| ctrlnum | (OCoLC)45172827 (DE-599)BVBBV013963252 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013963252 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:56:41Z |
| institution | BVB |
| isbn | 0471382442 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009556425 |
| oclc_num | 45172827 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-83 DE-2070s DE-188 DE-M382 |
| owner_facet | DE-91 DE-BY-TUM DE-83 DE-2070s DE-188 DE-M382 |
| physical | XVI, 272 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Lodish, Leonard M. Morgan, Howard Lee Kallianpur, Amy Entrepreneurial marketing lessons from Wharton's pioneering MBA course Marketing - Gestion Nouvelles entreprises - Gestion Marketing Management New business enterprises Management Unternehmensgründung (DE-588)4078599-3 gnd Strategisches Management (DE-588)4124261-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4124261-0 (DE-588)7588126-3 (DE-588)4037589-4 |
| title | Entrepreneurial marketing lessons from Wharton's pioneering MBA course |
| title_auth | Entrepreneurial marketing lessons from Wharton's pioneering MBA course |
| title_exact_search | Entrepreneurial marketing lessons from Wharton's pioneering MBA course |
| title_full | Entrepreneurial marketing lessons from Wharton's pioneering MBA course Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur |
| title_fullStr | Entrepreneurial marketing lessons from Wharton's pioneering MBA course Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur |
| title_full_unstemmed | Entrepreneurial marketing lessons from Wharton's pioneering MBA course Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur |
| title_short | Entrepreneurial marketing |
| title_sort | entrepreneurial marketing lessons from wharton s pioneering mba course |
| title_sub | lessons from Wharton's pioneering MBA course |
| topic | Marketing - Gestion Nouvelles entreprises - Gestion Marketing Management New business enterprises Management Unternehmensgründung (DE-588)4078599-3 gnd Strategisches Management (DE-588)4124261-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Nouvelles entreprises - Gestion Marketing Management New business enterprises Management Unternehmensgründung Strategisches Management Entrepreneurship Marketing |
| work_keys_str_mv | AT lodishleonardm entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse AT morganhowardlee entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse AT kallianpuramy entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse |
Paper/Kapitel scannen lassen
Teilbibliothek Stammgelände
| Signatur: |
0002 WIR 810f 18.2001 A 54
Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |
| Exemplar 2 | Ausleihbar Ausgeliehen – Rückgabe bis: 31.12.9999 |