Entrepreneurial marketing: lessons from Wharton's pioneering MBA course
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Wiley
2001
|
| Subjects: | |
| Physical Description: | XVI, 272 S. graph. Darst. |
| ISBN: | 0471382442 |
Staff View
MARC
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| 520 | 1 | |a "Entrepreneurial Marketing provides entrepreneurs with the marketing concepts, methods, tactics, and strategies that can reduce the failure rate of new ventures by as much as sixty percent. This is the first book to combine sophisticated marketing approaches - such as Web-based segmentation and positioning - with practical guidance on how to apply them in entrepreneurial situations." "The authors include guerrilla techniques for viral and promotional marketing and creative, leveraged approaches to gaining visibility and name recognition on the Web. You'll see how to make connections with customers, suppliers, investors, and even stakeholders, as well as learn proven ways to build a strong brand." "The book addresses the key challenges of the new millennium - such as globalization, corporate consolidation, and new governmental regulation - that you must consider when designing your marketing strategy."--BOOK JACKET. | |
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| 650 | 4 | |a Nouvelles entreprises - Gestion | |
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| author | Lodish, Leonard M. Morgan, Howard Lee Kallianpur, Amy |
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| id | DE-604.BV013963252 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:56:41Z |
| institution | BVB |
| isbn | 0471382442 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009556425 |
| oclc_num | 45172827 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-83 DE-2070s DE-188 DE-M382 |
| owner_facet | DE-91 DE-BY-TUM DE-83 DE-2070s DE-188 DE-M382 |
| physical | XVI, 272 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Lodish, Leonard M. Morgan, Howard Lee Kallianpur, Amy Entrepreneurial marketing lessons from Wharton's pioneering MBA course Marketing - Gestion Nouvelles entreprises - Gestion Marketing Management New business enterprises Management Unternehmensgründung (DE-588)4078599-3 gnd Strategisches Management (DE-588)4124261-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4124261-0 (DE-588)7588126-3 (DE-588)4037589-4 |
| title | Entrepreneurial marketing lessons from Wharton's pioneering MBA course |
| title_auth | Entrepreneurial marketing lessons from Wharton's pioneering MBA course |
| title_exact_search | Entrepreneurial marketing lessons from Wharton's pioneering MBA course |
| title_full | Entrepreneurial marketing lessons from Wharton's pioneering MBA course Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur |
| title_fullStr | Entrepreneurial marketing lessons from Wharton's pioneering MBA course Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur |
| title_full_unstemmed | Entrepreneurial marketing lessons from Wharton's pioneering MBA course Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur |
| title_short | Entrepreneurial marketing |
| title_sort | entrepreneurial marketing lessons from wharton s pioneering mba course |
| title_sub | lessons from Wharton's pioneering MBA course |
| topic | Marketing - Gestion Nouvelles entreprises - Gestion Marketing Management New business enterprises Management Unternehmensgründung (DE-588)4078599-3 gnd Strategisches Management (DE-588)4124261-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Nouvelles entreprises - Gestion Marketing Management New business enterprises Management Unternehmensgründung Strategisches Management Entrepreneurship Marketing |
| work_keys_str_mv | AT lodishleonardm entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse AT morganhowardlee entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse AT kallianpuramy entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse |
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| Call Number: |
0002 WIR 810f 18.2001 A 54
Floor plan |
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| Copy 1 | Available for loan On Shelf |
| Copy 2 | Available for loan Ausgeliehen – Due: 31.12.9999 |