The dynamics of advertising:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam [u.a.]
Harwood Acad. Publ.
2000
|
| Schriftenreihe: | Studies in consumption and markets
1 |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009535767&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | X, 285 S. Ill., graph. Darst. |
| ISBN: | 9058230848 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents
List of Figures vii
Acknowledgements ix
1 Introduction: Dynamic and sensuous representations
of cultural values 1
2 The historical dynamics of the advertising industry 13
3 The history of advertisements 31
4 The academic critique of advertising 47
5 The dynamics of cultural change: Commercial culture
in the age of identity 101
Colour section 123
6 The psychodynamics of advertising 139
7 Psycho social categories for the study of everyday life 161
8 Driven by passion? Car advertisement content
1950 1998 189
9 Going to market: Banking and the advertising dynamic 207
10 The democratisation of credit 231
11 Conclusions: The re emergence of the rational consumer 243
Appendices 253
Bibliography 269
Index 275
THE DYNAMICS OF AÜVERTISING V
List of Figures
* = colour section between pages 123 and 138
Figure *6.1 Anxiety addressed directly and indirectly
Figure *6.2 Anxiety: a direct appeal
Figure *6.3 Aggression and guilt
Figure *6.4 Separation anxiety
Figure *6.5 Injustice and guilt
Figure *6.6 The victim survives
Figure 7.1 Car advertisements: revised tripartite classification of
variables and the container/contained distinction
Figure *7.2 Container predominates
Figure *7.3 Contained predominates
Figure 7.4 Car advertisements: classification of variables into latent
and manifest anxiety
Figure 7.5 Car advertisements: sample size by decade
Figure 7.6 Bank advertisements: classification of variables into
container/contained
Figure 7.7 Bank advertisements: classification of variables into latent
and manifest anxiety
Figure 7.8 Bank advertisements: sample size by decade and media
type
Figure 7.9 Credit card advertisements: classification of variables
into container/contained
Figure 7.10 Credit card advertisements: sample size pre and
post 1990 and by media type
Figure *8.1 A simple practical message
Figure *8.2 A complex practical message
Figure 8.3 Standardised incidence scores for different types of value
Figure 8.4 Dominant messages as percentage of total
Figure 8.5 Core vs. package
Figure 8.6 Comparing frequencies of core and peripheral product
features
Figure *8.7 A coping anxiety message
Figure *8.8 A status anxiety message
Figure 8.9 Standardised incidence scores for containment variables
Figure 8.10 Containment scores: comparing media
THE DYNAMICS OF ADVERTISING VII
LIST OF FIGURES
Figure 8.11 Coding profiles for VW Golf advertisement
Figure 8.12 Coding profiles for Renault Clio advertisement
Figure *8.13 Not only practical
Figure *8.14 Exotic but practical
Figure 9.1 Practical values
Figure 9.2 Social values
Figure 9.3 Sensual values
Figure 9.4 Practical, social and sensual values
Figure 9.5 Manifest anxieties
Figure 9.6 Status anxieties by brand
Figure 9.7 Levels of container, contained and identity work in
banking advertisements by decade
Figure 9.8 Percentages of advertisements with people
Figure *9.9 The distinctive consumer
Figure *9.10 Diverse consumers
Figure *9.11 The cash machine as breast
Figure *9.12 The consumer s whim
Figure *9.13 The consumer unbound
Figure *9.14 The consumer restrained
Figure *9.15 Animal tests = Social values
Figure 10.1 Standardised frequencies for different types of value
Figure 10.2 Standardised time split frequencies for manifest anxiety
Figure 10.3 Standardised container (CR) scores
Figure 10.4 Standardised focus group responses to all stimulus
materials
Figure *10.5 Coping with the unpleasant
Figure 10.6 Coding profile for sick advertisement
Figure *10.7 A balanced message for the universal citizen
Figure 10.8 Coding profile for O Shea advertisement
viii THE DYNAMICS OF ADVERTISING
|
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| dewey-ones | 659 - Advertising and public relations |
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| discipline | Soziologie Wirtschaftswissenschaften |
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| id | DE-604.BV013934399 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:56:09Z |
| institution | BVB |
| isbn | 9058230848 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009535767 |
| oclc_num | 46383026 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | X, 285 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Harwood Acad. Publ. |
| record_format | marc |
| series | Studies in consumption and markets |
| series2 | Studies in consumption and markets |
| spellingShingle | Richards, Barry MacRury, Iain Botterill, Jackie The dynamics of advertising Studies in consumption and markets Marketing gtt Psychologische aspecten gtt Publicité Reclame gtt Psychologie Advertising Werbung (DE-588)4065541-6 gnd Soziologie (DE-588)4077624-4 gnd Kulturwandel (DE-588)4033596-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4077624-4 (DE-588)4033596-3 |
| title | The dynamics of advertising |
| title_auth | The dynamics of advertising |
| title_exact_search | The dynamics of advertising |
| title_full | The dynamics of advertising Barry Richards, Iain MacRury and Jackie Botterill |
| title_fullStr | The dynamics of advertising Barry Richards, Iain MacRury and Jackie Botterill |
| title_full_unstemmed | The dynamics of advertising Barry Richards, Iain MacRury and Jackie Botterill |
| title_short | The dynamics of advertising |
| title_sort | the dynamics of advertising |
| topic | Marketing gtt Psychologische aspecten gtt Publicité Reclame gtt Psychologie Advertising Werbung (DE-588)4065541-6 gnd Soziologie (DE-588)4077624-4 gnd Kulturwandel (DE-588)4033596-3 gnd |
| topic_facet | Marketing Psychologische aspecten Publicité Reclame Psychologie Advertising Werbung Soziologie Kulturwandel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009535767&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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