Going negative: how political advertisements shrink and polarize the electorate
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Free Press
1997
|
| Ausgabe: | 1. paperback ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327082&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | VIII, 243 S. Ill., graph. Darst. |
| ISBN: | 0684837110 |
Internformat
MARC
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| 245 | 1 | 0 | |a Going negative |b how political advertisements shrink and polarize the electorate |c Stephen Ansolabehere ; Shanto Iyengar |
| 250 | |a 1. paperback ed. | ||
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| 650 | 4 | |a Advertising, Political | |
| 650 | 4 | |a Advertising, Political |z United States | |
| 650 | 4 | |a Negativism | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgments vii
1 The New Political Fault Line 1
2 TheStudies 17
3 Advertising and Political Discourse 37
4 Striking a Responsive Chord 63
5 The Withdrawalofthe Voter 99
6 TheSpectacle 115
7 Conclusion 145
Appendix A: List of Experiments 159
Appendix B: Data Analysis 169
Appendix C: Games and Campaign Strategy 211
Notes 215
Index 235
|
| any_adam_object | 1 |
| author | Ansolabehere, Stephen Iyengar, Shanto |
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| callnumber-first | J - Political Science |
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| callnumber-sort | JF 42112 A4 |
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| dewey-full | 324.7/3/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3/0973 |
| dewey-search | 324.7/3/0973 |
| dewey-sort | 3324.7 13 3973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 1. paperback ed. |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV013651216 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:51:12Z |
| institution | BVB |
| isbn | 0684837110 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009327082 |
| oclc_num | 37926615 |
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| physical | VIII, 243 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Free Press |
| record_format | marc |
| spellingShingle | Ansolabehere, Stephen Iyengar, Shanto Going negative how political advertisements shrink and polarize the electorate Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd Politische Werbung (DE-588)4129440-3 gnd |
| subject_GND | (DE-588)4079009-5 (DE-588)4129440-3 (DE-588)4078704-7 |
| title | Going negative how political advertisements shrink and polarize the electorate |
| title_auth | Going negative how political advertisements shrink and polarize the electorate |
| title_exact_search | Going negative how political advertisements shrink and polarize the electorate |
| title_full | Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar |
| title_fullStr | Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar |
| title_full_unstemmed | Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar |
| title_short | Going negative |
| title_sort | going negative how political advertisements shrink and polarize the electorate |
| title_sub | how political advertisements shrink and polarize the electorate |
| topic | Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd Politische Werbung (DE-588)4129440-3 gnd |
| topic_facet | Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten Politische Werbung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327082&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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