Ganz international ...: Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft
Gespeichert in:
Weitere beteiligte Personen: | |
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Format: | Zeitschrift |
Sprache: | Deutsch |
Veröffentlicht: |
München
Europa-Fachpresse-Verl.
2000-2001
|
Schriftenreihe: | Werben und verkaufen
|
Schlagwörter: | |
Veröffentlicht: | Nachgewiesen 2000 - 2001; damit Ersch. eigest. |
Internformat
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245 | 1 | 0 | |a Ganz international ... |b Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft |c Red.: Susanne Caesar ... |
264 | 3 | 1 | |a München |b Europa-Fachpresse-Verl. |c 2000-2001 |
336 | |b txt |2 rdacontent | ||
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362 | 0 | |a Nachgewiesen 2000 - 2001; damit Ersch. eigest. | |
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689 | 1 | |5 ZDB | |
700 | 1 | |a Caesar, Susanne |4 ctb | |
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Datensatz im Suchindex
_version_ | 1818955867260715008 |
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any_adam_object | |
author2 | Caesar, Susanne |
author2_role | ctb |
author2_variant | s c sc |
author_facet | Caesar, Susanne |
building | Verbundindex |
bvnumber | BV013306083 |
classification_rvk | AP 17380 QP 680 QP 690 |
ctrlnum | 2022838-7 (OCoLC)85599151 (DE-599)ZDB2022838-7 |
dateSpan | Nachgewiesen 2000 - 2001; damit Ersch. eigest. |
discipline | Allgemeines Wirtschaftswissenschaften |
format | Journal |
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genre_facet | Zeitschrift |
id | DE-604.BV013306083 |
illustrated | Illustrated |
indexdate | 2024-12-20T10:44:53Z |
institution | BVB |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009072017 |
oclc_num | 85599151 |
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publishDate | 2000 |
publishDateSearch | 2000 2001 |
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publisher | Europa-Fachpresse-Verl. |
record_format | marc |
series2 | Werben und verkaufen |
spelling | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft Red.: Susanne Caesar ... München Europa-Fachpresse-Verl. 2000-2001 txt rdacontent n rdamedia nc rdacarrier Nachgewiesen 2000 - 2001; damit Ersch. eigest. 1.1\x 2000 1.2\x 2001 Pp. Werben und verkaufen Periodizität: jährl. Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf (DE-588)4067488-5 Zeitschrift gnd-content Werbekampagne (DE-588)4134093-0 s DE-604 Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s ZDB Caesar, Susanne ctb |
spellingShingle | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd Werbekampagne (DE-588)4134093-0 gnd |
subject_GND | (DE-588)4125431-4 (DE-588)4065541-6 (DE-588)4134093-0 (DE-588)4067488-5 |
title | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft |
title_auth | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft |
title_exact_search | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft |
title_full | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft Red.: Susanne Caesar ... |
title_fullStr | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft Red.: Susanne Caesar ... |
title_full_unstemmed | Ganz international ... Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft Red.: Susanne Caesar ... |
title_short | Ganz international ... |
title_sort | ganz international produkte marken kampagnen marketing in der globalen wirtschaft |
title_sub | Produkte, Marken, Kampagnen ; Marketing in der globalen Wirtschaft |
topic | Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd Werbekampagne (DE-588)4134093-0 gnd |
topic_facet | Internationales Marketing Werbung Werbekampagne Zeitschrift |
work_keys_str_mv | AT caesarsusanne ganzinternationalproduktemarkenkampagnenmarketinginderglobalenwirtschaft |
zdb_num | 2022838-7 (DE-599)ZDB2022838-7 |