The law of comparative advertising: directive 97/55/EC in the United Kingdom and Germany
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford [u.a.]
Hart
2000
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008932841&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | VII, 232 S. |
| ISBN: | 1841131172 |
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Datensatz im Suchindex
| _version_ | 1819269402708672512 |
|---|---|
| adam_text | THE LAW OF COMPARATIVE ADVERTISING: DIRECTIVE 97/55/EC IN THE UNITED
KINGDOM AND GERMANY ANSGAR OHLY MAX-PLANCK INSTITUTE FOR FOREIGN AND
INTERNATIONAL PATENT, COPYRIGHT AND COMPETITION LAW, MUNICH AND MICHAEL
SPENCE ST CATHERINE S COLLEGE, OXFORD *HART- * , . PUBLISHING- OXFORD
- PORTLAND OREGON 2000 CONTENTS CHAPTER 1 INTRODUCTION 1 CHAPTER 2
COMPARATIVE ADVERTISING IN THE UNITED KINGDOM 5 2.1 SELF-REGULATION 6
2.2 COMMON LAW 8 (A) PASSING OFF 8 (B) INJURIOUS FALSEHOOD 9 (C)
DEFAMATION 13 2.3 STATUTE 16 (A) CIVIL AND CRIMINAL ACTIONS 16 (B) TRADE
MARK AND COMPARATIVE ADVERTISING 18 (I) TRADE MARKS ACT 1938 SECTION
4(1) 19 (II) TRADE MARKS ACT 1994 SECTION 10(6) 22 2.4 CONCLUSION 26
CHAPTER 3 COMPARATIVE ADVERTISING IN GERMANY 29 3.1 THE HISTORY OF §1
UWG 31 3.2 THE APPLICATION OF §1 UWG TO COMPARATIVE ADVERTISING 33 3.3
THE JUDICIAL IMPLEMENTATION OF THE DIRECTIVE 37 CHAPTER 4 THE HISTORY,
SCOPE AND EXCLUSIVITY OF THE DIRECTIVE 4 1 4. 1 HISTORY OF THE DIRECTIVE
4 4.2 SCOPE OF THE DIRECTIVE 44 (A) ADVERTISING 44 (B) COMPETITOR 45
(C) THE MODE OF THE COMPARATIVE REFERENCE 46 (D) THE CONTENT OF THE
COMPARATIVE REFERENCE 48 V CONTENTS 4.3 EXCLUSIVITY OF THE DIRECTIVE 51
(A) PRE-EMPTION OF MORE LIBERAL REGIMES 51 (B) PRE-EMPTION OF TRADE MARK
AND COPYRIGHT LAW 52 CHAPTER 5 THE SUBSTANCE OF THE DIRECTIVE 57 5.1 THE
APPARENT PURPOSE OF THE DIRECTIVE 57 5.2 COMPARATIVE ADVERTISING
INCAPABLE OF ASSISTING RATIONAL CONSUMER CHOICE 59 (A) MISLEADING
ADVERTISING 59 (B) COMPARING LIKE WITH LIKE 66 (C) OBJECTIVELY COMPARING
MATERIAL, RELEVANT, VERIFIABLE AND REPRESENTATIVE FEATURES 69 (I) THE
INTERPRETATION OF ARTICLE 3A(L)(C) 69 (II) THE BREADTH OF ARTICLE
3A(L)(C) 72 (III) THE POLICY OF ARTICLE 3A(L)(C) 74 5.3 COMPARISONS THAT
DO MORE THAN IS NECESSARY TO ASSIST RATIONAL CONSUMER CHOICE 76 (A)
DENIGRATION 80 (B) TAKING UNFAIR ADVANTAGE 82 CHAPTER 6 THE
IMPLEMENTATION OF THE DIRECTIVE 87 CHAPTER 7 THE WAY FORWARD 91 APPENDIX
I UNITED KINGDOM MATERIALS 97 1. ADVERTISING CODE 97 2. THE ITC CODE OF
ADVERTISING STANDARDS AND PRACTICE 98 3. RADIO AUTHORITY ADVERTISING AND
SPONSORSHIP CODE 99 4. TRADE MARKS ACT 1994, SECTION 10(6) 100 5.
BARCLAY S BANK PLC V. RBS ADVANTA (CHANCERY DIVISION, 26 JANUARY 1996,
LADDIE J, [1996] RPC 307) 102 6. VODAFONE GROUP PLC V. ORANGE PERSONAL
COMMUNICATIONS SERVICES LTD. (CHANCERY DIVISION, 10 JULY 1996, JACOB J
[1997] FSR 34) 108 VI CONTENTS 7. BRITISH TELECOMMUNICATIONS PLC V. AT &
T COMMUNICATIONS (UK) LTD., (CHANCERY DIVISION, 18 DECEMBER 1996, M.
CRYSTAL QC UNREPORTED) 119 8. CABLE & WIRELESS PLC V. BRITISH
TELECOMMUNICATIONS PLC (CHANCERY DIVISION, 8 DECEMBER 1997, JACOB J
[1998] FSR 383) 127 9. EMACO LTD. V. DYSON APPLIANCES LTD., (CHANCERY
DIVISION, 26 JANUARY 1999, PARKER J, UNREPORTED) 133 APPENDIX II GERMAN
MATERIALS 143 1. § GESETZ GEGEN DEN UNLAUTEREN WETTBEWERB 143 2.
TESTPREIS-ANGEBOT (BUNDESGERICHTSHOF, 1ZR 211/95, 5 FEBRUARY 1998) 143
3. PREISVERGLEICHSLISTE II (BUNDESGERICHTSHOF, NO.L ZR 2/96, 23 APRIL
1998) 152 4. VERGLEICHEN SIE (BUNDESGERICHTSHOF NO. 1 ZR 69/96, 15
OCTOBER 1998) 156 5. MCDONALD S!BURGER KING (LANDGERICHT KOLN NO. 810
185/98, 29 JANUARY 1999) 161 APPENDIX III EUROPEAN COMMUNITY PREPARATORY
MATERIALS 1 67 1. EXPLANATORY MEMORANDUM TO THE DRAFT OF 1991,
COM(91)147 FINAL-SYN 343, BRUSSELS, 21 JUNE 1991 167 2. EXPLANATORY
MEMORANDUM TO THE DRAFT OF 1991, COM(94)151 FINAL-COD 343, BRUSSELS, 21
APRIL 1994 188 3. OPINION OF THE COMMISSION ON THE EUROPEAN PARLIAMENT S
AMENDMENTS TO THE COUNCIL S COMMON POSITION (COM(96)700) FINAL-COD 343,
BRUSSELS, 13 DECEMBER 1996 196 4. THE TEXT OF THE 1991 DRAFT, 1994 DRAFT
AND COUNCIL S COMMON POSITION 198 APPENDIX IV DIRECTIVE 97/55/EC (OJ
1997 L290/18) 223 VII
|
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| indexdate | 2024-12-20T10:41:30Z |
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| spellingShingle | Ohly, Ansgar 1965- Spence, Michael The law of comparative advertising directive 97/55/EC in the United Kingdom and Germany European Parliament. Directive 97/55/EC Europäische Gemeinschaften (DE-588)35439-9 gnd Europees recht gtt Misleidende reclame gtt Oneerlijke mededinging gtt Vergelijkende reclame gtt Europarecht Recht Comparative advertising Law and legislation European Economic Community countries Comparative advertising Law and legislation Germany Comparative advertising Law and legislation Great Britain Recht (DE-588)4048737-4 gnd Vergleichende Werbung (DE-588)4187743-3 gnd Rechtsvereinheitlichung (DE-588)4048849-4 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4048737-4 (DE-588)4187743-3 (DE-588)4048849-4 (DE-588)4011882-4 (DE-588)4022153-2 |
| title | The law of comparative advertising directive 97/55/EC in the United Kingdom and Germany |
| title_auth | The law of comparative advertising directive 97/55/EC in the United Kingdom and Germany |
| title_exact_search | The law of comparative advertising directive 97/55/EC in the United Kingdom and Germany |
| title_full | The law of comparative advertising directive 97/55/EC in the United Kingdom and Germany Ansgar Ohly and Michael Spence |
| title_fullStr | The law of comparative advertising directive 97/55/EC in the United Kingdom and Germany Ansgar Ohly and Michael Spence |
| title_full_unstemmed | The law of comparative advertising directive 97/55/EC in the United Kingdom and Germany Ansgar Ohly and Michael Spence |
| title_short | The law of comparative advertising |
| title_sort | the law of comparative advertising directive 97 55 ec in the united kingdom and germany |
| title_sub | directive 97/55/EC in the United Kingdom and Germany |
| topic | European Parliament. Directive 97/55/EC Europäische Gemeinschaften (DE-588)35439-9 gnd Europees recht gtt Misleidende reclame gtt Oneerlijke mededinging gtt Vergelijkende reclame gtt Europarecht Recht Comparative advertising Law and legislation European Economic Community countries Comparative advertising Law and legislation Germany Comparative advertising Law and legislation Great Britain Recht (DE-588)4048737-4 gnd Vergleichende Werbung (DE-588)4187743-3 gnd Rechtsvereinheitlichung (DE-588)4048849-4 gnd |
| topic_facet | European Parliament. Directive 97/55/EC Europäische Gemeinschaften Europees recht Misleidende reclame Oneerlijke mededinging Vergelijkende reclame Europarecht Recht Comparative advertising Law and legislation European Economic Community countries Comparative advertising Law and legislation Germany Comparative advertising Law and legislation Great Britain Vergleichende Werbung Rechtsvereinheitlichung Deutschland Europäische Gemeinschaften. Mitgliedsstaaten Großbritannien |
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