Consumer behaviour and marketing strategy:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
1999
|
| Schlagwörter: | |
| Umfang: | XVIII, 526 S. graph. Darst. |
| ISBN: | 025622529X |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behaviour and marketing strategy |c J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 1999 | |
| 300 | |a XVIII, 526 S. |b graph. Darst. | ||
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| 700 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
| 700 | 1 | |a Grunert, Klaus G. |d 1953- |e Verfasser |0 (DE-588)109683099 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-008605476 | |
Datensatz im Suchindex
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|---|---|
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| DE-BY-TUM_location | 10 |
| DE-BY-TUM_media_number | 040050717929 |
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| any_adam_object | |
| author | Peter, Jerome Paul Olson, Jerry C. 1944- Grunert, Klaus G. 1953- |
| author_GND | (DE-588)12139591X (DE-588)17049392X (DE-588)109683099 |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- Grunert, Klaus G. 1953- |
| author_role | aut aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j c o jc jco k g g kg kgg |
| building | Verbundindex |
| bvnumber | BV012664205 |
| classification_rvk | QW 300 |
| classification_tum | WIR 800f OEK 740f |
| ctrlnum | (OCoLC)771069208 (DE-599)BVBBV012664205 |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012664205 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:34:13Z |
| institution | BVB |
| isbn | 025622529X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008605476 |
| oclc_num | 771069208 |
| open_access_boolean | |
| owner | DE-20 DE-521 DE-M49 DE-BY-TUM DE-11 |
| owner_facet | DE-20 DE-521 DE-M49 DE-BY-TUM DE-11 |
| physical | XVIII, 526 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Grunert, Klaus G. 1953- Consumer behaviour and marketing strategy Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4124261-0 |
| title | Consumer behaviour and marketing strategy |
| title_auth | Consumer behaviour and marketing strategy |
| title_exact_search | Consumer behaviour and marketing strategy |
| title_full | Consumer behaviour and marketing strategy J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
| title_fullStr | Consumer behaviour and marketing strategy J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
| title_full_unstemmed | Consumer behaviour and marketing strategy J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
| title_short | Consumer behaviour and marketing strategy |
| title_sort | consumer behaviour and marketing strategy |
| topic | Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Verbraucherverhalten Strategisches Management |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviourandmarketingstrategy AT olsonjerryc consumerbehaviourandmarketingstrategy AT grunertklausg consumerbehaviourandmarketingstrategy |
Paper/Kapitel scannen lassen
Teilbibliothek Weihenstephan
| Signatur: |
1002 OEK 740f 2008 B 2907 Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |