Customers.com: how to create a profitable business strategy for the Internet and beyond
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Random House
1998
|
| Ausgabe: | 1. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008438478&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XX, 360 S. |
| ISBN: | 0812930371 |
Internformat
MARC
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| 245 | 1 | 0 | |a Customers.com |b how to create a profitable business strategy for the Internet and beyond |c Patricia B. Seybold with Ronni T. Marshak |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-008438478 | |
Datensatz im Suchindex
| _version_ | 1819296036317822976 |
|---|---|
| adam_text | CONTENTS
Setting the Stage xm
PART ONE:
Five Steps to Success in Electronic Commerce
How to Create a Profitable Electronic Business Strategy 3
Step I: Make It Easy for Customers to
Do Business with You 8
Step 2: Focus on the End Customer for
Your Products and Services 19
Step 3: Redesign Your Customer Facing Business Processes
from the End Customer s Point of View 33
Step 4: Wire Your Company for Profit: Design a
Comprehensive, Evolving Electronic
Business Architecture 39
Step 5: Foster Customer Loyalty, the Key to
Profitability in Electronic Commerce 52
PART TWO:
Eight Critical Success Factors and Case Studies
How to Assimilate the Critical Success Factors and Case Studies 65
CSF 1: Target the Right Customers 69
American Airlines 75
National Semiconductor 88
Lessons Learned 101
x / Contents . CSF 2: Own the Customer s Total Experience 104
Hertz 111
Amazon.com 123
Lessons Learned 136
CSF 3: Streamline Business Processes That
Impact the Customer 139
Babson College 145
National Science Foundation 157
Lessons Learned 170
CSF 4: Provide a 360 Degree View of the
Customer Relationship 173
Bell Atlantic 181
Wells Fargo 193
Lessons Learned 210
CSF 5: Let Customers Help Themselves 214
Dell Computer 221
iPrint 235
Lessons Learned 245
CSF 6: Help Customers Do Their Jobs 248
Boeing 255
PhotoDisc 264
Lessons Learned 277
CSF 7: Deliver Personalized Service 279
Dow ]ones 285
General Motors 298
Lessons Learned 310
COMTENTS / XJ
CSF 8: Foster Community 313
Cisco Systems 317
Tripod 327
Lessons Learned 336
Synthesis of Best Practices; Next Steps 340
Index 345
|
| any_adam_object | 1 |
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| author_sort | Seybold, Patricia B. |
| author_variant | p b s pb pbs r t m rt rtm |
| building | Verbundindex |
| bvnumber | BV012437366 |
| classification_rvk | QR 760 |
| ctrlnum | (OCoLC)890155135 (DE-599)BVBBV012437366 |
| dewey-full | 658.8120285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8120285 |
| dewey-search | 658.8120285 |
| dewey-sort | 3658.8120285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV012437366 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T10:30:15Z |
| institution | BVB |
| isbn | 0812930371 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008438478 |
| oclc_num | 890155135 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-M347 DE-188 |
| physical | XX, 360 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Random House |
| record_format | marc |
| spellingShingle | Seybold, Patricia B. Marshak, Ronni T. Customers.com how to create a profitable business strategy for the Internet and beyond Internet Mercadeo por internet Servicio al cliente - Sistemas de comunicación World Wide Web (Servicio de información sobre redes) Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4120697-6 (DE-588)4308416-3 (DE-588)4592128-3 (DE-588)4197034-2 |
| title | Customers.com how to create a profitable business strategy for the Internet and beyond |
| title_alt | Customers.com |
| title_auth | Customers.com how to create a profitable business strategy for the Internet and beyond |
| title_exact_search | Customers.com how to create a profitable business strategy for the Internet and beyond |
| title_full | Customers.com how to create a profitable business strategy for the Internet and beyond Patricia B. Seybold with Ronni T. Marshak |
| title_fullStr | Customers.com how to create a profitable business strategy for the Internet and beyond Patricia B. Seybold with Ronni T. Marshak |
| title_full_unstemmed | Customers.com how to create a profitable business strategy for the Internet and beyond Patricia B. Seybold with Ronni T. Marshak |
| title_short | Customers.com |
| title_sort | customers com how to create a profitable business strategy for the internet and beyond |
| title_sub | how to create a profitable business strategy for the Internet and beyond |
| topic | Internet Mercadeo por internet Servicio al cliente - Sistemas de comunicación World Wide Web (Servicio de información sobre redes) Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | Internet Mercadeo por internet Servicio al cliente - Sistemas de comunicación World Wide Web (Servicio de información sobre redes) Online-Marketing Marketingstrategie Electronic Commerce Erfolgsfaktor |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008438478&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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