Consumer behaviour in Asia:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke [u.a.]
Macmillan Business
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Internatinal marketing series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008356195&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XII, 275 S. Ill., graph. Darst. |
| ISBN: | 0333736257 |
Internformat
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| 650 | 4 | |a Consumers |z Asia |x Attitudes | |
| 650 | 4 | |a Market segmentation |z Asia | |
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Datensatz im Suchindex
| _version_ | 1819348107465326592 |
|---|---|
| adam_text | Contents
List of Figures viii
List of Tables ix
List of Abbreviations and Acronyms x
Acknowledgements xi
1 An Alternative Consumer Behaviour Theory for Asia 1
Introduction and structure of the book 1
Consumer behaviour in Asia: premises 3
Cross cultural perspectives in consumer behaviour theory 3
Dimensions of cultural values 7
Asian culture and values and Asian consumer behaviour 14
2 Distinguishing Features of Asian Culture 17
Religious traditions and philosophies 17
Confucianism 17
Buddhism 19
Islam in Asia 20
Folk religions in Asia 22
Belief in fate 23
Concept of self, others and the collective group 25
Concept of self and others 25
Interpersonal relationships 30
Complementarity of relations 37
Group conformity 40
Roles and corresponding status 43
The concept of face 44
Status propriety and consumption 46
Family orientation 47
Family dynamics 48
Role of the extended family 50
Role of the family in decision making 51
Growing influence of women 52
3 The Mind set of the Individual Consumer 58
Thinking, learning and communicating 58
Problem solving 58
Learning and memory 61
Communication styles 62
v
VI CONSUMER BEHAVIOUR IN ASIA
Perceptions 63
Aesthetic sensibility and symbolic associations 63
Product names 65
Country of origin 67
Company image 68
Attitudes 71
Brand loyalty 71
Risk aversion and diffusion of innovation 74
Concern for safety/hygiene 79
Attitude towards authority 81
Attitude towards products 83
4 Driving Forces in Asian Consumer Behaviour 90
Motivation and needs 90
Maslow s hierarchy of needs 90
Trio of needs 94
The cultural meaning of consumer goods 97
Private use consumption versus public use consumption 99
Conspicuous consumption in action 101
Faddism 106
Purchase intention and process 109
Behavioural intention model 109
Decision making 111
Post purchase behaviour 113
Expressing dissatisfaction 113
Importance of after sales service 114
5 An Example of Asian Consumer Behaviour:
The Leisure Industry 118
Concepts of leisure 118
The Western concept 118
The Asian concept 120
Asian motivations for leisure 120
Family/group engagement 121
Learning 121
Status propriety/elevation 122
Culture driven constraints 123
Family/group responsibilities 123
Religion 124
State/government 124
Implications for future leisure behaviour of Asians 125
6 Marketing Implications 129
Segmentation 129
Geographical segmentation 129
CONTENTS vji
Demographic segmentation 132
Psychographic segmentation 140
Positioning V~i
Adjustment and appropriateness 142
Branding f
Differentiation °
Marketing research in Asia 149
7 The Marketing Mix 156
Product }^
Product standardisation and adaptation |bo
Product development for Asia j°
Packaging 164
Pric!fS . 164
Price perceptions , ,„
Skimming versus penetration
Regional pricing ^
Advertising •. ^q
Content characteristics . ^2
Advertising style . ^
Asian and Western values
Distribution 177
Channels and stages of development ^
Retailing ^g4
Direct marketing , „ ,
Sales and service ^g^
The role of the salesperson ^gg
Bargaining 189
The service dimension
8 Modernisation versus Westernisation of Asian ^
Consumer Behaviour
Globalisation and consumer behaviour ^
Modernisation versus Westernisation
200
9 Appendix: Case Studies 2oQ
Case Study One: Carrier Japan
Case Study Two: Goal! Japan scores in soccer ^
Case Study Three: Club Med Japan
263
References 270
Name Index 273
Subject Index
List of Figures
1.1 Three levels of culture 7
1.2 Relationship models 12
3.1 Diffusion of innovation 76
3.2 Diffusion of innovation in an Asian context 77
3.3 The ABC model of attitudes 85
4.1 Maslow s hierarchy of needs 91
4.2 Maslow s hierarchy of needs and the Asian equivalent 93
4.3 Trio of needs 95
4.4 Modified trio of needs 96
4.5 The movement of meaning 98
4.6 Private use versus public use consumption in Asia 99
4.7 Fishbein s behavioural intention model 109
4.8 Modified Fishbein model 110
6.1 Concept of geographical segmentation 130
6.2 Class structures in development stages 135
6.3 Sales response function 137
6.4 Income segmentation in China 138
6.5 Change in consumer behaviour in China 140
6.6 Perceptional map of Club Med s positioning options 145
7.1 Models of product/supply combinations 159
7.2 Customers association of higher prices with higher quality 165
viii
List of Tables
1.1 Cross cultural perspectives in consumer behaviour theory 4
1.2 Hofstede s underlying dimensions of cultural values 8
1.3 Trompenaars five value orientations 10
2.1 Concept of self and others 26
3.1 Functions of attitudes 84
6.1 Actual and projected population size in millions 132
6.2 Percentage of population 25 years and older 133
6.3 Consumer segments in the ASEANIEs 135
6.4 Values in Japan 142
ix
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| isbn | 0333736257 |
| language | English |
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| series2 | Internatinal marketing series |
| spellingShingle | Schütte, Hellmut Ciarlante, Deanna Consumer behaviour in Asia Consommateurs - Asie - Attitudes ram Marketing - Asie ram Segmentation du marché - Asie ram Études de marché - Asie ram Consumer behavior Asia Consumers Asia Attitudes Market segmentation Asia Market surveys Asia Marketing Asia Verbraucherverhalten (DE-588)4062644-1 gnd Kultur (DE-588)4125698-0 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4125698-0 (DE-588)4003217-6 |
| title | Consumer behaviour in Asia |
| title_auth | Consumer behaviour in Asia |
| title_exact_search | Consumer behaviour in Asia |
| title_full | Consumer behaviour in Asia Hellmut Schütte with Deanna Ciarlante |
| title_fullStr | Consumer behaviour in Asia Hellmut Schütte with Deanna Ciarlante |
| title_full_unstemmed | Consumer behaviour in Asia Hellmut Schütte with Deanna Ciarlante |
| title_short | Consumer behaviour in Asia |
| title_sort | consumer behaviour in asia |
| topic | Consommateurs - Asie - Attitudes ram Marketing - Asie ram Segmentation du marché - Asie ram Études de marché - Asie ram Consumer behavior Asia Consumers Asia Attitudes Market segmentation Asia Market surveys Asia Marketing Asia Verbraucherverhalten (DE-588)4062644-1 gnd Kultur (DE-588)4125698-0 gnd |
| topic_facet | Consommateurs - Asie - Attitudes Marketing - Asie Segmentation du marché - Asie Études de marché - Asie Consumer behavior Asia Consumers Asia Attitudes Market segmentation Asia Market surveys Asia Marketing Asia Verbraucherverhalten Kultur Asien |
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