Analysis for marketing planning:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chicago, Ill. [u.a.]
Irwin
1997
|
| Ausgabe: | 4. ed., international ed. |
| Schlagwörter: | |
| Umfang: | XI, 211, 8 S. graph. Darst. |
| ISBN: | 0256214425 |
Internformat
MARC
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| 245 | 1 | 0 | |a Analysis for marketing planning |c Donald R. Lehmann ; Russell S. Winer |
| 250 | |a 4. ed., international ed. | ||
| 264 | 1 | |a Chicago, Ill. [u.a.] |b Irwin |c 1997 | |
| 300 | |a XI, 211, 8 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 7 | |a Marketing |2 gtt | |
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| 651 | 4 | |a USA | |
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Datensatz im Suchindex
| _version_ | 1818954037889859584 |
|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_GND | (DE-588)135641780 (DE-588)138781354 |
| author_facet | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_role | aut aut |
| author_sort | Lehmann, Donald R. 1944- |
| author_variant | d r l dr drl r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV011623292 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)35360695 (DE-599)BVBBV011623292 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., international ed. |
| format | Book |
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| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV011623292 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:15:48Z |
| institution | BVB |
| isbn | 0256214425 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007831507 |
| oclc_num | 35360695 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XI, 211, 8 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Irwin |
| record_format | marc |
| spelling | Lehmann, Donald R. 1944- Verfasser (DE-588)135641780 aut Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer 4. ed., international ed. Chicago, Ill. [u.a.] Irwin 1997 XI, 211, 8 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bedrijfsplanning gtt Marketing gtt Marketing United States Management Management (DE-588)4037278-9 gnd rswk-swf Konkurrenzanalyse (DE-588)4165039-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s DE-604 Marktanalyse (DE-588)4037624-2 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Konkurrenzanalyse (DE-588)4165039-6 s 2\p DE-604 Management (DE-588)4037278-9 s 3\p DE-604 Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehmann, Donald R. 1944- Winer, Russell S. 1951- Analysis for marketing planning Bedrijfsplanning gtt Marketing gtt Marketing United States Management Management (DE-588)4037278-9 gnd Konkurrenzanalyse (DE-588)4165039-6 gnd Marketingstrategie (DE-588)4120697-6 gnd Planung (DE-588)4046235-3 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4165039-6 (DE-588)4120697-6 (DE-588)4046235-3 (DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4078704-7 |
| title | Analysis for marketing planning |
| title_auth | Analysis for marketing planning |
| title_exact_search | Analysis for marketing planning |
| title_full | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_fullStr | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_full_unstemmed | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_short | Analysis for marketing planning |
| title_sort | analysis for marketing planning |
| topic | Bedrijfsplanning gtt Marketing gtt Marketing United States Management Management (DE-588)4037278-9 gnd Konkurrenzanalyse (DE-588)4165039-6 gnd Marketingstrategie (DE-588)4120697-6 gnd Planung (DE-588)4046235-3 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| topic_facet | Bedrijfsplanning Marketing Marketing United States Management Management Konkurrenzanalyse Marketingstrategie Planung Marktanalyse USA |
| work_keys_str_mv | AT lehmanndonaldr analysisformarketingplanning AT winerrussells analysisformarketingplanning |