The art of persuasive communication:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Aldershot [u.a.]
Gower
1997
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007830697&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you. |
| Umfang: | VII, 226 S. graph. Darst. |
| ISBN: | 0566078198 |
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| 520 | 3 | |a Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you. | |
| 650 | 7 | |a Beeinflussung |2 swd | |
| 650 | 4 | |a Communication dans l'entreprise | |
| 650 | 4 | |a Communication dans l'entreprise - Problèmes et exercices | |
| 650 | 4 | |a Communication persuasive | |
| 650 | 4 | |a Communication persuasive - Problèmes et exercices | |
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| 650 | 4 | |a Persuasion (Rhétorique) | |
| 650 | 4 | |a Persuasion (Rhétorique) - Problèmes et exercices | |
| 650 | 4 | |a Persuasion (Rhetoric) | |
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Datensatz im Suchindex
| _version_ | 1819292614036291584 |
|---|---|
| adam_text | Contents
Acknowledgements V11
Introduction
1. Setting personal objectives H
2. Understanding human motivation 31
3. Asking the right questions 43
4. Matching your ideas to their needs 63
5. Developing the relationship 73
6. Understanding non verbal communication 83
7. Applying the power of personality 97
8. Choosing the right approach 115
9. Handling resistance 133
v
vi The art of persuasive communication
10. Obtaining a decision 161
11. Influencing groups 181
12. Influencing on the telephone 197
13. Writing to win 205
Appendix: Choosing an influencing model 217
Bibliography 221
Index 223
|
| any_adam_object | 1 |
| author | Storey, Richard |
| author_facet | Storey, Richard |
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| author_sort | Storey, Richard |
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| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | ER 970 |
| ctrlnum | (OCoLC)36074374 (DE-599)BVBBV011622342 |
| dewey-full | 808 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808 |
| dewey-search | 808 |
| dewey-sort | 3808 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Sprachwissenschaft Literaturwissenschaft |
| format | Book |
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| indexdate | 2024-12-20T10:15:47Z |
| institution | BVB |
| isbn | 0566078198 |
| language | English |
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| physical | VII, 226 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
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| publisher | Gower |
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| spellingShingle | Storey, Richard The art of persuasive communication Beeinflussung swd Communication dans l'entreprise Communication dans l'entreprise - Problèmes et exercices Communication persuasive Communication persuasive - Problèmes et exercices Kommunikationswissenschaft swd Overreding gtt Persuasion (Rhétorique) Persuasion (Rhétorique) - Problèmes et exercices Persuasion (Rhetoric) Organisation (DE-588)4043774-7 gnd Beruf (DE-588)4005857-8 gnd Gesprächsführung (DE-588)4124995-1 gnd Kommunikation (DE-588)4031883-7 gnd |
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| title | The art of persuasive communication |
| title_auth | The art of persuasive communication |
| title_exact_search | The art of persuasive communication |
| title_full | The art of persuasive communication Richard Storey |
| title_fullStr | The art of persuasive communication Richard Storey |
| title_full_unstemmed | The art of persuasive communication Richard Storey |
| title_short | The art of persuasive communication |
| title_sort | the art of persuasive communication |
| topic | Beeinflussung swd Communication dans l'entreprise Communication dans l'entreprise - Problèmes et exercices Communication persuasive Communication persuasive - Problèmes et exercices Kommunikationswissenschaft swd Overreding gtt Persuasion (Rhétorique) Persuasion (Rhétorique) - Problèmes et exercices Persuasion (Rhetoric) Organisation (DE-588)4043774-7 gnd Beruf (DE-588)4005857-8 gnd Gesprächsführung (DE-588)4124995-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Beeinflussung Communication dans l'entreprise Communication dans l'entreprise - Problèmes et exercices Communication persuasive Communication persuasive - Problèmes et exercices Kommunikationswissenschaft Overreding Persuasion (Rhétorique) Persuasion (Rhétorique) - Problèmes et exercices Persuasion (Rhetoric) Organisation Beruf Gesprächsführung Kommunikation Ratgeber |
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