Verfügbarkeit: Concurrent marketing | Technische Universität München

Concurrent marketing: integrating product, sales, and service

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Bibliographische Detailangaben
Beteilige Person:	Cespedes, Frank V. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass. Harvard Business School Pr. 1995
Schlagwörter:	Marketing - Gestion Ventes - Gestion Integriertes Management Marketing Marketingmanagement
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007808306&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXVII, 307 S. graph. Darst.
ISBN:	0875844448

Internformat

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Datensatz im Suchindex

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adam_text	Contents ¦ Preface ix Introduction xv Part I NEW MARKETING REQUIREMENTS 1. The Need for Tighter Linkages 3 2. The Marketing Gearbox: Roles and Responsibilities 29 3. Marketing Dialects 58 Part II BUILDING LINKS 4. Structural Linkages 89 5. Market Research and Information Systems 116 6. Career Paths and Training Programs 148 Part III MANAGING FIELD MARKETING REQUIREMENTS 7. Account Management Systems 185 8. Sales Compensation 217 viii CONTENTS 9. Customer Service 243 10. Building Concurrent Marketing Capabilities 267 Notes 283 Index 297 About the Author 307
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author	Cespedes, Frank V.
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dewey-ones	658 - General management
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illustrated	Illustrated
indexdate	2024-12-20T10:15:17Z
institution	BVB
isbn	0875844448
language	English
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owner	DE-92 DE-188
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physical	XXVII, 307 S. graph. Darst.
publishDate	1995
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publisher	Harvard Business School Pr.
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spellingShingle	Cespedes, Frank V. Concurrent marketing integrating product, sales, and service Marketing - Gestion Marketing - Gestion ram Ventes - Gestion Ventes - Gestion ram Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4346301-0 (DE-588)4037589-4 (DE-588)4168907-0
title	Concurrent marketing integrating product, sales, and service
title_auth	Concurrent marketing integrating product, sales, and service
title_exact_search	Concurrent marketing integrating product, sales, and service
title_full	Concurrent marketing integrating product, sales, and service Frank V. Cespedes
title_fullStr	Concurrent marketing integrating product, sales, and service Frank V. Cespedes
title_full_unstemmed	Concurrent marketing integrating product, sales, and service Frank V. Cespedes
title_short	Concurrent marketing
title_sort	concurrent marketing integrating product sales and service
title_sub	integrating product, sales, and service
topic	Marketing - Gestion Marketing - Gestion ram Ventes - Gestion Ventes - Gestion ram Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing - Gestion Ventes - Gestion Integriertes Management Marketing Marketingmanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007808306&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT cespedesfrankv concurrentmarketingintegratingproductsalesandservice

Verfügbarkeit

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Inhaltsverzeichnis