Principles of global marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1997
|
| Schlagwörter: | |
| Beschreibung: | 2. Aufl. u.d.T.: Global marketing / Warren J. Keegan ; Mark C. Green |
| Umfang: | XXI, 421 S. Ill., Kt. |
| ISBN: | 0137222998 |
Internformat
MARC
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| 001 | BV011531663 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
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| 100 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Verfasser |0 (DE-588)123495075 |4 aut | |
| 245 | 1 | 0 | |a Principles of global marketing |c Warren J. Keegan ; Mark C. Green |
| 246 | 1 | 3 | |a Global marketing |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 1997 | |
| 300 | |a XXI, 421 S. |b Ill., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 2. Aufl. u.d.T.: Global marketing / Warren J. Keegan ; Mark C. Green | ||
| 650 | 4 | |a Mercadotécnia de exportación - Administración - Estudio con casos | |
| 650 | 4 | |a Export marketing -- Management | |
| 650 | 4 | |a Export marketing -- Management -- Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 655 | 7 | |a Globales Marketing |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Globales Marketing |A f |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Green, Mark C. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-007761253 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 Green, Mark C. |
| author_GND | (DE-588)123495075 |
| author_facet | Keegan, Warren J. 1936-2014 Green, Mark C. |
| author_role | aut aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk m c g mc mcg |
| building | Verbundindex |
| bvnumber | BV011531663 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.K443 1997 |
| callnumber-search | HF1416.K443 1997 |
| callnumber-sort | HF 41416 K443 41997 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)34839706 (DE-599)BVBBV011531663 |
| dewey-full | 658.8/4820 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 20 658.848 |
| dewey-search | 658.8/48 20 658.848 |
| dewey-sort | 3658.8 248 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content Globales Marketing gnd |
| genre_facet | Fallstudiensammlung Globales Marketing |
| id | DE-604.BV011531663 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:14:12Z |
| institution | BVB |
| isbn | 0137222998 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007761253 |
| oclc_num | 34839706 |
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| physical | XXI, 421 S. Ill., Kt. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Principles of global marketing Warren J. Keegan ; Mark C. Green Global marketing Upper Saddle River, NJ Prentice Hall 1997 XXI, 421 S. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier 2. Aufl. u.d.T.: Global marketing / Warren J. Keegan ; Mark C. Green Mercadotécnia de exportación - Administración - Estudio con casos Export marketing -- Management Export marketing -- Management -- Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Globales Marketing gnd rswk-swf Globales Marketing f DE-604 Internationales Marketing (DE-588)4125431-4 s Green, Mark C. Verfasser aut |
| spellingShingle | Keegan, Warren J. 1936-2014 Green, Mark C. Principles of global marketing Mercadotécnia de exportación - Administración - Estudio con casos Export marketing -- Management Export marketing -- Management -- Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Principles of global marketing |
| title_alt | Global marketing |
| title_auth | Principles of global marketing |
| title_exact_search | Principles of global marketing |
| title_full | Principles of global marketing Warren J. Keegan ; Mark C. Green |
| title_fullStr | Principles of global marketing Warren J. Keegan ; Mark C. Green |
| title_full_unstemmed | Principles of global marketing Warren J. Keegan ; Mark C. Green |
| title_short | Principles of global marketing |
| title_sort | principles of global marketing |
| topic | Mercadotécnia de exportación - Administración - Estudio con casos Export marketing -- Management Export marketing -- Management -- Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Mercadotécnia de exportación - Administración - Estudio con casos Export marketing -- Management Export marketing -- Management -- Case studies Internationales Marketing Fallstudiensammlung Globales Marketing |
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