Starting and managing fee based information services in academic libraries:
Gespeichert in:
Beteilige Person: | |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Grennwich, Conn., [u.a.]
Jai Press
1997
|
Schriftenreihe: | Foundations in library and information science
40 |
Schlagwörter: | |
Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007747785&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
Umfang: | XX, 224 S. |
ISBN: | 0762302259 |
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Datensatz im Suchindex
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adam_text | CONTENTS
Acknowledgments xvii
Preface xix
1. What Is a Library Fee Based Information Service? 1
An Hour in llic Day ol a Fee Based Information Scnuc 1
The Nature ol Fee Based Inloniialioii Services 2
What Does a Fee Based Iiilormalion Service 1) : t
Why Do Busincsspeoplc Choose Fee Based Inlornialion Scmccs . I
Institutional Benefits (i
Institutional Risks 7
Working m a Fee Based Inlonnation Service 7
2. Is a Library Fee Based Information Service Right for Your library? 9
Institutional Mission !)
Why Establish a Fee Based Inlonnation Service: 10
Ianagcrs iews 11
For Protit Motivation 11
Treating Information as a Commodity 1 2
First Steps 12
How Should the Library Start Its Investigation? 13
The Principal Investigator 1 1
The Proposal l.~
3. Background Research: Preparing the Business Plan 17
Getting Started IK
The Business Plan V.)
B;isic Research
Contacting FMahhshed Sen ices 20
Re ieuing the Promotional Packets 21
Basic I exts 21
Follow up Research 21
Mission, (ioals, and Olyeclives 22
Analyzing Resources and Delhiiug Semces 2 2
Potential Clients and Theii Inlonnation Seeds 27
Market Research 2 »
Competition 30
institutional Requirements 31
he Manager 31
Oilier Professional Stall 3(i
Sup/yon Stall 3K
xi
xii / Contents
Graduate Assistants 38
Student Assistants 39
Initial Staffing Mix 40
Staff Training and Development 40
Marketing 49
Financial Considerations 52
Initial Funding 59
Ijcgal Considerations ^4
Strengths and Weaknesses 69
Performance Evaluation 69
Implementation Time Frame 69
Moving to the Next Phase 70
4. Presenting, Defending, and Revising the Business Plan 73
The Final Report 73
77jc last Check 73
77ie Kvenidve Summaiy 4
Report Submission 7j
Defending the Business Plan 75
Compromising 76
Navigating the Pilot Project Suggestion 76
I smg Consultants
Hiring a Consultant 80
Selecting a Consultant 80
Worfafig H7fij a Consultant ° ^
The Consultant s Visit 82
Revising the Business Plan 83
5. Implementing the Business Plan 85
The Iniplemenler 85
Setting the Launch Date 86
Implementation Budget 86
Naming the Service 86
Getting Advice 87
Established Senices 87
Conducting Surveys 87
Hiring Consultants 88
Site Visits 89
Stall 89
Hiring the Professional Staff 89
Attributes of a Successful Manager 90
Support Slatf 91
Staff Personality Traits 91
Student Assistants 92
Space 92
Equipment and Supplies 93
Computing Support 93
Contents I xiii
Pricing 94
Marketing 94
The Brochure 9,r
Working with a Graphic Designer 9(i
Mnilmg Lists 96
Mailing llie Brochures 97
Advertisements in Print Media 97
Other Marketing Techniques 98
Clients 98
Research Services 98
Negotiating mill Clients 99
( se ol Ixxal Resources 99
Search Results 100
Database Documentation and Training 100
Back up Research Assistance 101
Office Ke/eremr Works 101
Document Delivery 102
Forms 103
Document Delivery from the Ixtcal Collection: lj ans 101
Document Delivery from the Ixual Collection: Copies lO. i
Document Delivery from Outside Sources 10(i
Document Delivery Work Flow 107
Cancelling Document Orders 110
Recording Copyright 110
Other Document Delivciy Considerations 111
Relationship with the Interlibraiy l/ian Department 111
Delivery Options 111
Financial Considerations 112
Buffeef 112
Monthly Actmty Statements 113
B;«mg 113
Payments 113
Clients 11 1
Recordkecpmg 11
6. Launching the Service 119
Marketing 119
Mailing Lists 120
. WltT/j .SCHlC Ilf.S 1 ^2
iVt s.s Releases 123
Business Cards 12.H
Personal Ai pe.irances: Oil Campus 124
Pe;¦.« ;«/ Ap/wvirancc.s; On Campus 12.)
C ( j)/c/ c;kt.s .i;i i Exhibits 12(i
xiv Contents
Articles v27_
Setworking ^
Client Visits 12H
Cold Calling m
Worldwide Web 13()
Talking about Money li()
Stuff Attitude 13°
Daily Operations ^
Mcctmi? Clients Needs ^
Research lM
Umit.s 13t
Sunning the First Months ^f)
7. The Established Service: Growth and Maturity 139
Evaluation ^
Feedback ! l )
Satisfaction Sunvy
Semces l3
Expanding the Document Supplier Network *
Stall l^
Empowering the Stall
Adding Sew Positions ¦
7 a.slc Sj eciali/.ation ¦
7 7it.Vcir.Manage; ¦ )()
Client Queries and Complaints •
HighA olumc Customers •
Business from International Clients •
Marketing 1 3
Word of Mouth X A
Marketing Mix l
[jw Finns and Corporate Ubranans •
Current Clients )(l
Developing Promotional Pieces *
World Wide Web • 6
Radio i: 7
Directory Listings •
Decreasing the Marketing Effort ^
Financial • ¦
C o.sf.s ;i;k/ Prices • ¦
Billing l !
Meeting Financial ( bligations
Cash Flow and Bad Debt (i2
Funding Sources ^
l rolessional Relationships
Oliiei Libran I nils (l^
Other I niversitv Departments •
Counleri arts •
Contents / xv
Information Brokers jgg
Other Colleagues ^qj
Space and Equipment Kj7
Records Management Kj8
Paper Files 168
Electronic Files 1 gg
Purging Records kj )
Reevaluating the Mission and Goals 170
8. Managing Change 173
The Changing Information Arena 73
Changing Resources [74
Electronic Inlornation Resources L71
Ownership versus Access jry
Distribution jj
Client Needs and Expectations 1 j^
Times in the [ile of a Fee Based Information Service 177
Good Times: Status Quo or Growth? [77
Great Times: Explosive Growth 177
Bad Times: Declining Demand 79
The Worst Time: Closing the .Service 1 $1
9. Legal and Ethical Issues 183
Research 183
Document Delivery 186
Confidentiality 187
Copyright 188
Marketing 189
Consulting ] ijq
10. Professional Issues 191
Meeting Career Objectives 191
Who Makes a Successful Intraprcneur? 1^2
Appendices 195
Appendix A: Sample Budget Outline for an Established Service 197
Appendix B: Sample Job Descriptions jijij
Appendix C: Sample Research Questions 203
Appendix D: Sample Quick Survey 20. )
Appendix E: Sample Client Evaluation Survey 207
Selected Bibliography 211
Index 221
|
any_adam_object | 1 |
author | Ward, Suzanne M. |
author_GND | (DE-588)1032385251 |
author_facet | Ward, Suzanne M. |
author_role | aut |
author_sort | Ward, Suzanne M. |
author_variant | s m w sm smw |
building | Verbundindex |
bvnumber | BV011512115 |
ctrlnum | (OCoLC)185800849 (DE-599)BVBBV011512115 |
dewey-full | 025.1 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 025 - Operations of libraries and archives |
dewey-raw | 025.1 |
dewey-search | 025.1 |
dewey-sort | 225.1 |
dewey-tens | 020 - Library and information sciences |
discipline | Allgemeines |
format | Book |
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institution | BVB |
isbn | 0762302259 |
language | English |
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physical | XX, 224 S. |
publishDate | 1997 |
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publishDateSort | 1997 |
publisher | Jai Press |
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series | Foundations in library and information science |
series2 | Foundations in library and information science |
spellingShingle | Ward, Suzanne M. Starting and managing fee based information services in academic libraries Foundations in library and information science Biblioteksavgifter Forskningsbibliotek sao Informationsservice - Förenta staterna sao Academic libraries United States Fee-based library services United States Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Literaturversorgung (DE-588)4036033-7 gnd Gebühr (DE-588)4019583-1 gnd |
subject_GND | (DE-588)4066573-2 (DE-588)4036033-7 (DE-588)4019583-1 (DE-588)4078704-7 |
title | Starting and managing fee based information services in academic libraries |
title_auth | Starting and managing fee based information services in academic libraries |
title_exact_search | Starting and managing fee based information services in academic libraries |
title_full | Starting and managing fee based information services in academic libraries by Suzanne M. Ward |
title_fullStr | Starting and managing fee based information services in academic libraries by Suzanne M. Ward |
title_full_unstemmed | Starting and managing fee based information services in academic libraries by Suzanne M. Ward |
title_short | Starting and managing fee based information services in academic libraries |
title_sort | starting and managing fee based information services in academic libraries |
topic | Biblioteksavgifter Forskningsbibliotek sao Informationsservice - Förenta staterna sao Academic libraries United States Fee-based library services United States Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Literaturversorgung (DE-588)4036033-7 gnd Gebühr (DE-588)4019583-1 gnd |
topic_facet | Biblioteksavgifter Forskningsbibliotek Informationsservice - Förenta staterna Academic libraries United States Fee-based library services United States Wissenschaftliche Bibliothek Literaturversorgung Gebühr USA |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007747785&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
volume_link | (DE-604)BV000001760 |
work_keys_str_mv | AT wardsuzannem startingandmanagingfeebasedinformationservicesinacademiclibraries |