Electronic commerce: a manager's guide
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Bibliographische Detailangaben
Beteiligte Personen: Kalakota, Ravi 1967- (VerfasserIn), Whinston, Andrew B. 1936- (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Reading, Mass. [u.a.] Addison-Wesley 1997
Schlagwörter:
Abstract:How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
Umfang:XIV, 431 S. 24 cm
ISBN:0201880679
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