Verfügbarkeit: Consumer behavior and marketing strategy

Consumer behavior and marketing strategy:

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Bibliographische Detailangaben
Beteiligte Personen:	Peter, Jerome Paul (VerfasserIn), Olson, Jerry C. 1944- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chicago [u.a.] Irwin 1996
Ausgabe:	4. ed.
Schlagwörter:	Consommateurs - Attitudes Consumentengedrag Marketing Consumer behavior Verbraucherverhalten Strategisches Management Marketingstrategie
Umfang:	XXVII, 738 S. zahlr. Ill., graph. Darst.
ISBN:	0256139040

Internformat

MARC


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Datensatz im Suchindex

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author	Peter, Jerome Paul Olson, Jerry C. 1944-
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author_facet	Peter, Jerome Paul Olson, Jerry C. 1944-
author_role	aut aut
author_sort	Peter, Jerome Paul
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callnumber-first	H - Social Science
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ctrlnum	(OCoLC)32625838 (DE-599)BVBBV011438872
dewey-full	658.8/342
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/342
dewey-search	658.8/342
dewey-sort	3658.8 3342
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	4. ed.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T10:12:28Z
institution	BVB
isbn	0256139040
language	English
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physical	XXVII, 738 S. zahlr. Ill., graph. Darst.
publishDate	1996
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publisher	Irwin
record_format	marc
spelling	Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 4. ed. Chicago [u.a.] Irwin 1996 XXVII, 738 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Attitudes ram Consumentengedrag gtt Marketing gtt Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Consommateurs - Attitudes ram Consumentengedrag gtt Marketing gtt Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4120697-6
title	Consumer behavior and marketing strategy
title_auth	Consumer behavior and marketing strategy
title_exact_search	Consumer behavior and marketing strategy
title_full	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_fullStr	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_full_unstemmed	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_short	Consumer behavior and marketing strategy
title_sort	consumer behavior and marketing strategy
topic	Consommateurs - Attitudes ram Consumentengedrag gtt Marketing gtt Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Consommateurs - Attitudes Consumentengedrag Marketing Consumer behavior Verbraucherverhalten Strategisches Management Marketingstrategie
work_keys_str_mv	AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy

Verfügbarkeit

MARC

Datensatz im Suchindex

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