European business: an issue-based approach
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Pitman
1996
|
| Ausgabe: | 3. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007646416&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIV, 482 S. graph. Darst. |
| ISBN: | 0273619896 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1820969644206325760 |
|---|---|
| adam_text |
CONTENTS Preface xi
1 The Development of the European Community and the
European Union l
A brief history 1
Objectives of the Single European Market 3
The tools for achieving growth 4
What the Single European Act hopes to achieve 6
What is achievable? 8
The Maastricht Treaty 8
Further reading 11
References 11
2 European Community Law 12
Introduction 12
Problems with implementing Community law 12
The institutions and mechanisms responsible for legal change 18
Main areas of legal change 29
Conclusion 42
Case study: Commission of the European Communities v Grand
Duchy of Luxembourg 44
Further reading 47
References 47
3 The Member States, Regions and Regional Policy 48
The European Union and the European Economic Area 48
Macroeconomic profiles 55
A picture of diversity: the European Union's regional problems 64
The core periphery debate 69
Regional policy 70
The regions and economic policy 72
Conclusion 74
Appendix: European Community statistical sources 75
Case study: The Republic of Ireland: a statistical overview 77
vi European Business
Case study: Regional development, tourism and the European Union's
coastal areas and islands 83
Further reading °°
References 86
4 Macroeconomic Policy Integration 87
Firms and the economy 87
Objectives of economic policy 87
The economics of integration 88
The European Monetary System and the Exchange Rate Mechanism 89
European Monetary Union °'
Fiscal harmonisation 101
The European Union budget 105
The costs of 'non Europe' 108
Conclusion . 108
Case study: The United Kingdom, the European Union and the
Exchange Rate Mechanism 109
Further Reading 114
References 115
5 Competition Policy 116
Introduction 116
Competition, free markets and efficiency 116
European Union competition policy 121
Evidence from the European Union 126
Mergers and Acquisitions 130
Combining the benefits 145
Conclusion 147
Case study: The European airline industry 149
Further reading 157
References 157
6 Workplace Issues and Changing Industrial Organisation 158
Introduction 158
The social dimension and its impact on business 159
Trade unions and the single European market 166
Post Fordist production and flexible specialisation 167
Changing management systems and practices: the quality revolution 173
Conclusion 180
Case study: Co determination in West Germany 182
Further reading 183
References 183
7 Strategies for Europe 185
Introduction 185
Developing a strategic framework 185
Analysing the environment 186
Case study: The European television industry 189
Assessing the firm's position 196
Case study: Lucas Girling 207
Case study: McCains 208
Case study: Japanese car manufacturers 211
Case study: AT T 219
Case study: Nestle 223
Establishing European and global objectives 234
Case study: Marks and Spencer going into Europe 237
Case study: Pilkington 239
Choosing a strategic focus 240
Implementing strategies 246
Case study: Davidson Marley BV 250
Case study: Mexx and the fashion clothing industry 254
Assessing effectiveness 259
Conclusion 259
Further reading 262
References 262
8 Marketing in Europe 264
Introduction 264
The current status of marketing 264
Developing a model for analysis 266
Analysing the market 270
Defining the market 273
Working with the market 283
Working with the firm 285
New product development 287
Managing the brand portfolio 289
viii European Business
Managing customer relationships 291
Managing logistics 295
Looking to the future 296
Conclusion 296
Case study: Benetton 297
Further reading 302
References 303
9 Culture in Europe 304
Introduction 304
Culture and its impact on management 304
Analysing different cultures 306
Challenge of cross cultural management in the European Union 317
Defining national character 319
Defining markets and buyer behaviour 332
Analysing corporate culture 335
Managing across cultures in the European Union 340
Adoption of new business practices 343
Euro managers responding to cultural diversity 351
Conclusion 354
Case study: Germany and the United Kingdom, a cultural perspective 355
Further reading 360
References 360
10 Environmental Issues and Environmental Management 362
The challenge for Europe 362
The European situation 364
Atmospheric pollution: the greenhouse effect 365
Counting the costs of the environment 369
Sustainable development 370
European integration and the environment 374
Environmental management 377
The cradle to the grave approach to environmental management 386
Conclusion 391
Case study: The Body Shop International 393
Case study: Environmental management in the hospitality and tourism
industries 395
Further reading 398 j
References 399 }
11 Central and Eastern Europe 400
Transition and change 400
The Eastern Bloc prior to transition 403
Strategies for transition 404
European Union integration 414
Doing business in Central and Eastern Europe 418
Strategies for Central or East European firms exporting to the European
Union 420
Conclusion 424
Case study: Economic development and environmental performance
in Hungary 425
Further reading 429
References 429
12 Europe in the World Economy 430
Introduction 430
Economic Union and the emergence of a global triad 431
Europe and the global triad 435
Japan and the Asia Pacific region 442
A case for further Asia Pacific Unification 451
Conclusion 462
Case study: The world car industry 463
Case study: The world semiconductor industry 470
Further reading 473
References 475
Index 451 |
| any_adam_object | 1 |
| author | Welford, Richard Prescott, Kate |
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| dewey-search | 650.094 |
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| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| indexdate | 2025-01-11T16:13:00Z |
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| spelling | Welford, Richard Verfasser aut European business an issue-based approach Richard Welford ; Kate Prescott 3. ed. London Pitman 1996 XIV, 482 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Union Europäische Union (DE-588)5098525-5 gnd rswk-swf Bedrijfsleven gtt Europese Unie gtt Wirtschaft Wirtschaftspolitik Industrial management European Union countries Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Europa Europäische Union. Mitgliedsstaaten Europe Economic integration European Union countries Economic conditions European Union countries Economic policy Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd rswk-swf Europäische Union (DE-588)5098525-5 b Wirtschaft (DE-588)4066399-1 s DE-604 Wirtschaftspolitik (DE-588)4066493-4 s Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 g 1\p DE-604 Prescott, Kate Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007646416&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Welford, Richard Prescott, Kate European business an issue-based approach Europäische Union Europäische Union (DE-588)5098525-5 gnd Bedrijfsleven gtt Europese Unie gtt Wirtschaft Wirtschaftspolitik Industrial management European Union countries Wirtschaftspolitik (DE-588)4066493-4 gnd Wirtschaft (DE-588)4066399-1 gnd |
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| title | European business an issue-based approach |
| title_auth | European business an issue-based approach |
| title_exact_search | European business an issue-based approach |
| title_full | European business an issue-based approach Richard Welford ; Kate Prescott |
| title_fullStr | European business an issue-based approach Richard Welford ; Kate Prescott |
| title_full_unstemmed | European business an issue-based approach Richard Welford ; Kate Prescott |
| title_short | European business |
| title_sort | european business an issue based approach |
| title_sub | an issue-based approach |
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