The Manager in the international economy:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice-Hall
1996
|
| Ausgabe: | 7. ed. |
| Schriftenreihe: | Prentice Hall international editions
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007572262&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XII, 498 S. graph. Darst., Kt. |
| ISBN: | 0132427850 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819283514711867392 |
|---|---|
| adam_text | Brief Contents
Chapter 1 The International Economy: A Manager s Perspective 1
PART ONE: THE ENTERPRISE FROM WITHIN
Chapter 2 Going Multinational: Firm Motives and Characteristics 27
Chapter 3 Managing the Multinational: Goals and Strategies 48
Chapter 4 Managing the Multinational: Organizations and Networks 65
Chapter 5 National Units in Multinational Networks 91
PART TWO: THE ENTERPRISE AND THE NATION
Chapter 6 Comparing National Economies 107
Chapter 7 Exploring National Policies 123
PART THREE: THE INTERNATIONAL ENVIRONMENT
Chapter 8 The National Economy in an International Setting 148
Chapter 9 International Money Markets 168
Chapter 10 The International Rules of the Game: Money 178
Chapter 11 The International Rules of the Game: Goods and Services 190
PART FOUR: CASES
v
Contents
PREFACE xi
1 The International Economy: A Manager s Perspective 1
A Synoptic History of International Business 3
National and Regional Patterns 15
Industry Patterns 20
Putting Globalization in Perspective 23
Roadmap 25
Suggested Reading 26
PART ONE: THE ENTERPRISE FROM WITHIN
2 Going Multinational: Firm Motives and Characteristics 27
Exploiting Firm Specific Capabilities 31
Lowering the Cost Structure 36
Protecting Returns to the Network 37
Reducing Risk to the Network 40
Suggested Reading 47
3 Managing the Multinational: Goals and Strategies 48
The Strategic Challenges 54
The Bartlett Ghoshal Transnational 61
Suggested Reading 64
4 Managing the Multinational: Organizations and Networks 65
First Principles 68
Evolutionary Patterns of Organization 69
New Strains and Demands 73
New Paradigms for Internal Networks 77
Other Links in the Network 81
vii
viii CONTENTS
A Choice of Links 85
Suggested Reading 90
5 National Units in Multinational Networks 91
National Boundaries and Multinational Operations 91
Issues in Taxation 93
Measuring Performance 98
Suggested Reading 106
PART TWO: THE ENTERPRISE AND THE NATION
6 Comparing National Economies 107
A Variety of Approaches 107
Comparative Advantage 108
Governments and Competitiveness 112
Customs Unions and Other Preferential Blocs 118
Shifting Capabilities 122
Suggested Reading 122
7 Exploring National Policies 123
The Economic Goals 123
The Manufacturing Industries 125
The Service Industries 143
Beyond Economics 144
Suggested Reading 147
PART THREE: THE INTERNATIONAL ENVIRONMENT
8 The National Economy in an International Setting 148
Matching Payments to Output 149
The Banking System s Key Role 156
The Exchange Rate as Policy Tool 158
The Interest Rate as Policy Tool 162
Keeping Track of the Pressures 163
Suggested Reading 167
9 International Money Markets 168
A Changed Environment 168
Key Currencies 172
The Market for Hedges 174
Suggested Reading 177
10 The International Rules of the Game: Money 178
The Background 178
The International Monetary Fund 181
The European Union 183
CONTENTS ix
The North American Free Trade Agreement 185
Treaties of Investment 187
Agreement on Export Credits 188
Capital Adequacy Agreements 189
Suggested Reading 189
11 The International Rules of the Game: Goods and Services 190
Trade in Merchandise 190
Trade in Services 206
Suggested Reading 211
PART FOUR: CASES
Balance of Payments Exercises 212
Lotus Development Corporation: Entering International Markets 219
Poland 1989 238
Gerber Products Company: Investing in the New Poland 265
Xerox and Fuji Xerox 288
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division 320
The Global Computer Industry 336
Collision Course in Commercial Aircraft: Boeing Airbus McDonnell
Douglas—1991 (A) 365
Volkswagen de Mexico s North American Strategy (A) 387
The Foreign Exchange Market: Background Note and Problem Set 414
CIBA GEIGY AG: Impact of Inflation and Currency Fluctuations 426
Pfizer: Protecting Intellectual Property in a Global Marketplace 454
INDEX 487
|
| any_adam_object | 1 |
| author | Vernon, Raymond 1913-1999 Wells, Louis T. Rangan, Subramanian |
| author_GND | (DE-588)101841124 |
| author_facet | Vernon, Raymond 1913-1999 Wells, Louis T. Rangan, Subramanian |
| author_role | aut aut aut |
| author_sort | Vernon, Raymond 1913-1999 |
| author_variant | r v rv l t w lt ltw s r sr |
| building | Verbundindex |
| bvnumber | BV011276277 |
| classification_rvk | QP 305 |
| ctrlnum | (OCoLC)633634547 (DE-599)BVBBV011276277 |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| id | DE-604.BV011276277 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:09:31Z |
| institution | BVB |
| isbn | 0132427850 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007572262 |
| oclc_num | 633634547 |
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| physical | XII, 498 S. graph. Darst., Kt. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice Hall international editions |
| spellingShingle | Vernon, Raymond 1913-1999 Wells, Louis T. Rangan, Subramanian The Manager in the international economy Multinationales Unternehmen (DE-588)4075092-9 gnd Management (DE-588)4037278-9 gnd Führungskraft (DE-588)4071497-4 gnd Weltwirtschaft (DE-588)4065468-0 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4037278-9 (DE-588)4071497-4 (DE-588)4065468-0 (DE-588)4522595-3 |
| title | The Manager in the international economy |
| title_auth | The Manager in the international economy |
| title_exact_search | The Manager in the international economy |
| title_full | The Manager in the international economy Raymond Vernon ; Louis T. Wells ; Subramanian Rangan |
| title_fullStr | The Manager in the international economy Raymond Vernon ; Louis T. Wells ; Subramanian Rangan |
| title_full_unstemmed | The Manager in the international economy Raymond Vernon ; Louis T. Wells ; Subramanian Rangan |
| title_short | The Manager in the international economy |
| title_sort | the manager in the international economy |
| topic | Multinationales Unternehmen (DE-588)4075092-9 gnd Management (DE-588)4037278-9 gnd Führungskraft (DE-588)4071497-4 gnd Weltwirtschaft (DE-588)4065468-0 gnd |
| topic_facet | Multinationales Unternehmen Management Führungskraft Weltwirtschaft Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007572262&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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